Fanatics Investment Banking Experience

Program - Project 1
Online Food ordering system is a process in which one can order various foods
and beverages from some local restaurant and hotels through the use of
internet, just by sitting at home or any place. And the order is delivered to the
told location.
The Online Food Order System is a simple project developed using PHP,
JavaScript, and CSS. The project connects different restaurants with customers.
The project contains an admin(manager) and the user side. All the
management like editing site contents, updating food items, adding
restaurants, and checking order status can be managed from the admin side.
There can be many managers on the site.
Hence, I feel an unconventional, yet potentially optimal, profile-idea
combination could be A (An Engineer with an MBA degree, and has previous
experience of working in Information Technology) and B (Zomato type
application that lets consumers order through safe and hygienic street food
vendors).
Following are the reasons behind choosing these options:
 Arjun is an avid lover of street foods that he has a good knowledge of street
food vendors and restaurants who he can add in his application for customers.
 As seen above developing a food ordering system or application requires a
good technical knowledge, with a baground of engineering and an experience
in the field of Information technology makes Arjun a perfect fit for this project.
 Arjun has also done MBA hence he can would have good knowledge in
administering the business.
 Arjun Knowns that he is targeting a mass market he knows how competition
can be massive. The start-up idea would be most successful with proper idea
combination and also the profile of arjun best fits it as he has a good
experience in the field of Information Technology and a degree of MBA
combined with the passion and lover of street food. The above skills would be
tremendously value additive to his business

A Similar story
As we know about the swiggy application the start-up, Foodie bay was started
in bangalore by Nandan Reddy (29) and Sriharsha Majety (31) both alumni of
Birla Institute of Technology and Science (BITS) Pilani and Rahul Jaimini from IIT
kharakhpur.
 Back in 2014, Swiggy was founded in an office space in Koramangala,
Bangalore. One neighborhood, six delivery executives and 25 partner
restaurants are what Swiggy started off within the beginning, Growing at 25
percent month-on-month, Almost four years into the field, Swiggy now has a
major presence in Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chennai, and
Kolkata. Not just that, they are partnered with 12,000 restaurants and over
13,000 delivery executives. According to the RoC data filed by the company,
the net worth of the company is Rs 3,86,34,590 with a turnover of Rs 7,41,702.
They also give credit for this startup to their journey of pursuing an
Engineering degree at BITS Pilani and IIT Kharagpur, where they got an
opportunity to meet people from different backgrounds and cultures. As per
Sriharsha Majety “I think those were our formative years. Unlike other
colleges, Pilani never forced students with attendance, which gave us a lot of
time to pursue our passions. We met a lot of people and dabbled in a lot of
passions like quizzing, photography, and travel.
As we can see in the above story all the owners where an Engineer which
helped them in their food ordering application start-up.

Conclusion
As a founders of Food app, Arjun should consider that hiring the correct
persons is the primary reason for their company's startling growth and
moreover, it was also the greatest hurdle encountered by them while building
the Food application like Swiggy. Mobile application development these days
has become the growth-driver for any kind of business which will be the key
factor while developing the app.

The business models

 In the early stages, the founders should not focus much on earning money and
when the website will start to attained huge applause, other business will
recognize the prospects associated with it. By observing these benefits, many
restaurants will then start placing advertisements through which it can get
huge revenue.
 It can also make easy for their customers to pay for the charges digitally by
launching cashless transaction.
 As the customer base would increase the with increase in no. of deliveries the
overhead cost would decrease.
 Unlike loans, private equity offers more than just capital to firms, It is a clear
value addition to the company through several other variables such as stamp
of quality, network driven benefits and advisory benefits and financial benefit.
Given the chosen profile-idea combination,
I feel, Arjun should focus on Financial and Advisory Benefits. By getting funded
through PE investors should he should maintain his debt equity ratio less. Until
his business grows and his cashflow increases.
Secondly, he should take advisory benefits by getting advice on how to
increases customer base. Having an investor, who is also a mentor with certain
experience in the same industry can help Arjun scale up his start-up. A mentor
can help him navigate the turbulent waters of the tech start-up with hard
knowledge. This may consist of payment statistics, ensuring compliance and
security, building user management models amongst others. Besides the
development of the product, the mentor can also help with currency hedging.
With the help of an experienced mentor, Arjun can learn various approaches
that can be used to mitigate this risk.

Soft Knowledge:
Arjun not only needs a skilled team but also an effective and an efficient team
and this requires him to possess top-notch management skills. Creating a
strong organizational culture means setting values and goals, aligning teams &
building reward systems. This is not a child’s play as these skills come with
corporate experience. Arjun having an IT experience and an MBA degree fulfils
these requirements it would help him to manage team negotiate with players
and lead the company. Arjun should have a proper plan of action for
improvement that would align with the company’s objective. Getting financial
assistance and taking advise would be essential for shaping the present and
the future of the company. A combination of this hard and soft knowledge can
act as a binding force for a flourishing start-up and help Arjun expedite his
journey to success. Hence, Arjun’s optimum PE Investor would be an individual
with experience in this domain and can act as a mentor to him, by imparting
both hard and soft knowledge.