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Keywords: Dominant position, dominance, market power, position of strength, market share, entry
barriers
Module 17
Objectives: To understand the concept of dominant position.
Introduction
Competition in markets means rivalry between competitors to attract customers which results in
enhanced consumer welfare by way of more choices, newer products and low prices. If there is no
competition in markets, one or more firms seek to gain monopoly or oligopoly which allows them to
disregard the competitive pressure exerted by the competitors, leading to loss of consumer welfare
available in a competitive market. Thus, unfair conduct of a dominant enterprise or the conduct of an
enterprise to seek dominance unfairly (monopolization) is under scrutiny under the competition laws.
These concepts are variously called “abuse of dominant position” or “monopolization” or “misuse of
market power,” or some similar term1. Prohibition of ‘abuse of dominant position’ forms an
important enforcement area for competition agencies around the world; the other areas usually being
prohibition of anti-competitive agreements (horizontal agreements including cartels and vertical
agreements) and the regulation of combinations (acquisition or mergers and amalgamations).
In India, while the MRTP Act2 provided for control of monopolies and prohibited ‘Monopolistic
Trade Practices (MTP)’, derived from the basic philosophy of prohibition ingrained in the
Constitutional Directive of ‘prevention of concentration of economic power to the common
detriment’; the Competition Act3 (hereinafter referred to as ‘the Act’) was enacted keeping in view the
economic development of the country post liberalization and privatization era4. The shift has been
from ‘command-and-control’ triggered policies to an open market policy and thus now ‘monopoly’
itself is not per se bad, however an abuse of this ‘monopoly’ is.
The practice of prohibiting ‘abuse of dominance’ is a challenging and complex task for the
competition agencies around the world for two simple reasons, i.e. there are several practices which
may amount to an abuse of dominant position (predatory pricing, offering rebates etc.) and there is a
very thin line of difference between the legitimate practice of an enterprise to become dominant in
market, which is perfectly justified from a business perspective, and using the dominant position
unfairly to the detriment of the competition in markets. In Verizon5, the US Supreme Court
recognized this by saying “the opportunity to charge monopoly prices – at least for a short period – is
what attracts “business acumen” in the first place, it induces risk- taking that produces innovation and
economic growth”. This is what Schumpeter had said in his theory of economic development6.
Learning Outcome
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Enumerate the factors to be considered while determining dominance of an enterprise or
group in the relevant market.
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17.1 Meaning of Abuse of Dominant Position
Abuse of Dominant Position in India happens when an enterprise or group indulges in any of the
category of activities mentioned in Section 4 of the Act. The definition of ‘enterprise’ under the Act
is quite broad and even includes the government departments except when performing sovereign
functions (relatable to energy, currency, defence and space)7. A ‘group’ means two or more
enterprises which, directly or indirectly, are in a position to:
(i) exercise fifty per cent or more of the voting rights in the other enterprise; or
(ii) appoint more than fifty per cent of the members of the board of directors in the other
enterprise; or
(iii) control the management or affairs of the other enterprise.
It is pertinent to note that the definition of ‘group’ has been referred to in Section 4 from Explanation
(b) to Section 5 of the Act which relates to regulation of combination provisions.
As regards the abuse of dominant position, the Raghavan Committee had identified two kinds of
prohibitions, i.e. the first which relates to actions taken by an incumbent firm to exploit its position of
dominance by charging higher prices, restricting quantities, or, more generally, using its position to
extract (economic) rent; and the second which relates to actions by an incumbent in a dominant
position to protect it position of dominance by making it difficult for potential entrants and
competitors to enter the market8.
It is pertinent to note that the present definition of ‘dominant position’ is based on a number of
factors. Market share is not the sole determinant of position of dominance. Several factors are
considered in determining dominance of a firm as provided in Section 19(4) of the Act. This is a clear
departure from the concept of ‘dominant undertaking’ under the MRTP Act which was on the basis of
‘one-fourth control’ over total goods or services10. However, under the present competition law, the
dominant position of an enterprise is with reference to a ‘relevant market’ in India and the test is
twofold, i.e.
(i) The said position of strength enables the enterprise to operate independent of the
competitive forces prevailing in the market, which indicates that the enterprise is
dominant as there are no competitive constraints on the enterprise. In a general market
situation a firm cannot afford to behave independent of its competitors and in fact has to
constantly keep a tab on the activities of its competitors. For e.g. a firm which knows that
it only has the technology (patented) becomes dominant in that technology and can
behave independent of competitive forces. Pricing of anti-cancer drug by Bayer can be
an example which was subject matter of first compulsory licensing case in India after
which there was a significant reduction in the prices of the said drug, or it may be said
that position of strength of Bayer was lost due to entry of Natco11. OR
(ii) The said position of strength enables it to affect its competitors, or consumers or relevant
market in its favour. DLF Case can be an example of this criterion wherein the DLF, due
to its dominant position in real-estate markets in Gurgaon was able to affect consumers in
its favour. This case has been discussed as a case study subsequently for determination of
dominant position.
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Here it is indeed important to consider that the ‘market power’ or ‘position of strength’ spoken about
in the Competition Act refers only to an enterprise or group and is different than a power acquired by
way of an agreement by two or more horizontal players (referred to as ‘collective dominance’). While
the concept of collective dominance is prevalent in EU and somewhat in US, which would be
discussed in Module 19; in India, it was proposed to introduce the concept in Section 4 which has not
yet actualised14. CCI has accordingly closed the cases based on ‘collective dominance’15.
This brings us to another practical issue as regards ‘vertical agreements’ (an agreement amongst the
enterprises or persons at different stages or levels of the production chain in different markets) under
section 3(4) of the Act wherein the five categories of agreements may be anti-competitive if it causes
or is likely to cause an AAEC. Now, if the nature of these agreements are seen, i.e. tie-in, exclusive
supply, exclusive distribution, refusal to deal or resale price maintenance, seems only can be forced
by an enterprise who has market power either in the upstream or the downstream market of the
vertical chain. This is a point to ponder!
Here it is important to note that there are two major stages of a case under the Competition Act, i.e.
the prima facie stage and the stage after report of Director General (DG) is received by the
Commission17. While ‘relevant market’ is a first step in determination of dominance of an enterprise,
there is no obligation on CCI to actually determine the relevant market at the prima facie stage as held
by Bombay High Court in Kingfisher Airlines Case18, however, in practice CCI determines the same
at prima facie stage. However, this determination is subject to change subsequently by a further
detailed analysis by DG.
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There are economic models to find the demand substitution, for e.g. Small but Significant Non-
transitory Increase in Price (SSNIP), i.e. by assessing whether customers would switch to other
readily available substitute products or to suppliers located elsewhere in response to a hypothetical
small (5-10%) but long term increase in price of the product in question24. Let us take a hypothetical
example, a consumer shifts to coffee from tea when there is SSNIP of tea25. Supply side
substitutability may also be considered, which is the ability of the producers to switch production to
the relevant products and markets in the short term without incurring significant additional costs or
risks in response to small and long term changes in relative prices26. For example, a producer of shirts
easily shift to the production of trousers. While these concepts are basics of market definition, there
are few cases in which a need was felt by CCI to make a passing reference to them, however not dealt
with the same in detail27. Jurisprudential development on these economic concepts would be worth
following.
Cellophane Fallacy: This doctrine, which is considered limitation of the SSNIP test, emerged from
the famous US case of DuPont where the court held that monopolisation of cellophane market was
not possible as there were many substitutes available on the basis of SSNIP test. However, later this
was challenged on the ground that there was a mistake in taking the monopolists price as the base
price which was already the raised price significantly above competitive price and then finding the
monopolist’s inability to raise price28.
The Act provides for the factors which the Commission will have due regard to while determining the
relevant product market29. These factors are:
(a) Physical characteristics or end-use of goods: For example the in DLF Case, the end-use i.e.
high-end luxury residential units which would not be substituted by low-end apartments was
considered a relevant factor. Substitutability of a product is decided by way of its physical
characteristics or end-use. Another example would be the Lamborghini Case30 wherein the CCI said
“the market for ‘Super Sports Cars’ constituted a separate market within the auto industry because of
its characteristics, price, intended use etc.,” taking in to account the fact of no substitution between a
super sports car with any other car.
(b) Price of goods or service: Price of a goods or service may be an important factor to determine
the relevant market. For example, in the car market price of cars may be one of the factors to
segregate them into high-end or low-end. Product differentiation on the basis of high-price consumers
(especially in luxury segment of products) becomes an important consideration. In the Lamborghini
Case (supra), the price of these super sports cars as Rs. 2 crores or above was also a consideration,
making these cars exclusively catering to a distinct class of consumers.
(c) Consumer preferences: Consumer preference of a particular brand or product may also be a
relevant factor in determining relevant product. For example, a consumer prefers to visit a 5 star hotel
and its services which may not be substitutable for him with services of a 3star hotel but does not
mind paying Rs. 100 in a 5-star hotel which would be available for Rs 30 in a 3 star hotel. This
differentiated product market may be justified on the ground of consumer preference.
(d) Exclusion of in-house production: An enterprise may seek to produce only for its own unit
rather than for the whole market. For example BMW decides to produce horns exclusively for its cars
and not for others. This part of production by BMW may be excluded from the overall horn market as
it is exclusive in-house production.
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(f) Classification of industrial products: In India, this classification in the National Industrial
Classification for manufacturing which may be an important factor while determining relevant
product market31.
In Ajay Devgan Case32, it was argued by the informant that ‘film industry in India’ is the relevant
market and Yash Raj Films are the dominant player being a ‘big-banner’ production house. However,
CCI found that: “No enterprise can be considered dominant on the basis of big name. Dominance has
to be determined as per law on the basis of market share, economic strength and other relevant factors
stated under section 19(4) of the Act. The Commission is unable to accept such a narrow approach
while determining the relevant market. A large number of movies are released in India every year. As
per the information available in public domain, in Bollywood itself, 107 and 95 films were released in
2011 and 2012 (till now) respectively. Out of this, the opposite parties produced only 2-4 films each
year. This cannot be said to amount to dominance even in the Bollywood industry, leave aside film
industry in India. Therefore, the claim of the informant that opposite parties were dominant players in
the market ‘film industry in India’ cannot be accepted. There is prima facie no contravention of
section 4 of the Act.” Another important observation in this case was that “the market cannot be
restricted to any particular period like Eid or Diwali and the market has to be considered a market
available throughout the year.33”
In cases, where the allegations are that the dominant enterprise or the group is trying to use its
dominant position in one market to protect its position in another market or enter into another market
[section 4(2) (e)], there is a requirement to determine two relevant markets. These two relevant
markets may be sub-sets of large market like stock exchange, for example in NSE Case, it was held
that NSE was abusing its dominant position in ‘stock exchange services market’ to protect its position
in the ‘currency derivative’ market in which it had another competitor MCX. Another case would be
markets in vertical chain, for example, in ACI Worldwide Case34, CCI determined the relevant
upstream market as ‘software for electronic payment systems’ and the consequent relevant
downstream market as ‘provision of services in respect of customization and modification of software
of electronic payment systems’.
(a) Regulatory trade barriers: Regulatory barriers may prohibit entry of products (alcohol in
Gujarat) add to the switching costs (fresh licence) and thus determines substitutability. There may be
two kinds of barriers, i.e. barriers imposed by India (for e.g. the tariff barriers) which forms the part of
broader Trade Policy of the country and the barriers which may be imposed by States within India.
While, the Constitution of India does not allow for barriers to be imposed by States (inter-state, i.e.
between two states as opposed to intra-state, i.e. within the state), there may be situations in which it
may be allowed on the grounds of public interest37.
(b) Local specification requirements: The products may be differentiated on the basis of local
specifications, for e.g. houses in hilly area may not be built from bricks rather light material may be
used like cardboards or wooden and asbestos sheets38.
(c) National procurement policies: National procurement policies can play an important role in
determination of relevant market. For example the procurement policies of the government in case of
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(d) Adequate distribution facilities: A good chain of distribution facilities in a geographic area is
an important consideration in determination of the relevant geographic market because ease in
distribution of goods across geography creates homogeneity as the consumer could get the product
from faraway places without any issues thus making the products from two geographic area
substitutable.
(e) Transport costs: This is one of the most important factors in delineating the geographic
market. If the transportation cost between two geographies is high, the products from one geography
cannot be sold in the other geography at or around the prevailing price making it non-substitutable.
(f) Language: In a country like India, language diversity plays a very important role in
determination of relevant market, especially in services industry. For example a service provider who
is not acquainted with the local language (Hindi speaking) may not be substitutable with the local
service provider (Tamil speaking). This is often used to delineate the market in the TV broadcasting
market, for example.
(g) Consumer preferences: In DLF Case, the Commission considered Gurgaon as the relevant
market on the basis of consumer preferences and local specifications42. In Pragati Maidan Case43,
CCI considered the consumer preferences as an important factor to delineate the relevant market. It is
interesting to note that in this case, apart from the factors mentioned above, the factors like the law
and order situation in Noida & Greater Noida in comparison to Delhi and the profile/status of
potential visitors in such exhibitions was also considered. Delhi it is generally perceived to be better
placed on both counts and it is a relevant factor affecting the choice of consumers i.e. the exhibition
organizers.
(h) Need for secure or regular supplies or rapid after-sales services: The aforesaid factors would
be supplemented with the need to have regular supplies of goods and after-sales service across
geographies. For example, a BMW car may not be purchased by a consumer from a remote area just
because after-sales services may not be available to the consumer with ease.
It is pertinent to note that the CCI, while determining the relevant product or relevant geographic
market, may take into consideration any or all of the factors enumerated above44. After the relevant
market is determined, the next step is to determine the dominance of an enterprise in the said relevant
market.
Dominant position of the enterprise or group under the Act has to be determined by having due regard
to all or any of the factors mentioned in Section 19(4) of the Act. There are 13 factors enumerated
which may be classified into three heads as follows:
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The aforesaid four factors specifically refer to the bigness of the enterprise in terms of market share,
size and resources, vertical integration with reference to the structure and size of the market under
examination. Market share becomes the starting point of this examination and most of the times are
considered proxy to the ‘market power’, as can be observed from the cases closed by CCI under
section 26(2). However, it has been said that market share is not only the parameter to test dominance
but other factors also play a very important role.
The Raghavan Committee on Competition Policy and Law, on the recommendations of which the
present Competition Act came into force, recognised this aspect and said “even a firm with a low
market share of just 20% with the remaining 80% diffusedly held by a large number of competitors
may be in a position to abuse its dominance, while a firm with say 60% market share with the
remaining 40% held by a competitor may not be in a position to abuse its dominance because of the
key rivalry in the market47.” This was the precise reason for which the Act does not specify the
specific percentage of market share when an enterprise may be considered dominant; while in some
jurisdictions like South Africa it has been mentioned specifically48. For an assessment of dominant
position in India, CCI may also refer to the international jurisprudence with required tweaking in
Indian context (discussed below).
The aforesaid factors are meant for examining the status of the dominant enterprise vis-à-vis its
competitors and consumers. For example, even if an enterprise does not have a substantial market
share may be considered dominant with reference to the size of its competitors, as noted above by the
Raghavan Committee. This was considered by EU in a case49 wherein British Airways was
considered to be dominant with only 39.7% market share given the next larger player having only
5.5% market share. Further dependence of consumers on the dominant enterprise is an important
factor which was considered by CCI in DLF case considering the fact that DLF has the largest land
bank in Gurgaon. Contra to the condition of ‘dependence of consumers’ there is a condition of
countervailing buying power which allows the buyer to negotiate the price. The concept ‘monopsony’
is an extreme example of this power and is a situation where there is a single buyer opposed to
‘monopoly’ in which there is a single seller.
Government plays an important role in the economic development and regulation of competition in
markets in India. It is important to note that the economy in India has travelled from ‘regulation’ to
‘management’ with less intervention from the government as the key feature. There is a shift towards
privatisation and even utilities like telecom, transport, etc. are being moved into the hands of private
player. However, Government has not completely withdrawn from the welfare activities and in fact in
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The aforesaid factors are considered by the Commission in view of the historical developments, and
some enterprises of the Government enjoying natural monopoly (Oil Marketing Companies) and in a
number of areas there being entry barriers (e.g. Railways)50. While these factors are important in
determining dominance of an enterprise, factors like social obligation and social costs also becomes
important in certain cases, for e.g. reasons for cash inflow being offered by Government to Air India
may be to compensate the loss incurred by it in running flights in areas which are un-economical but
still required for maintaining connectivity in every corner of the country51. The social responsibility
aspect was considered by the Commission while examining the abuse of dominance case against Coal
India52.
Other than the aforesaid factors, the Act empowers the CCI to take into consideration any other factor
which may be relevant53. In EU, the dominant enterprise has also been considered to bear special
social obligation as held in the Michelin’s case54. This has been adopted by the Competition
Appellate Tribunal in the DLF case. This is again an area of jurisprudential development which would
be worth monitoring in the context of Indian competition law.
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Interesting Facts
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Glossary
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Web Links
http://www.cci.gov.in/May2011/Advocacy/AOD.pdf
http://www.cci.gov.in/images/media/Advocacy/CompetitionAct2012.pdf
http://www.cci.gov.in/May2011/Advocacy/FAQ.pdf
Points to Ponder
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1. In which case it was held that there is no obligation on CCI to actually determine the relevant
market at the prima facie stage:
(a) CCI v. SAIL
(b) Kingfisher Airlines
(c) Union of India v. Grasim
(d) None of the above
2. “Relevant product market" means a market comprising all those products or services which
are regarded as interchangeable or substitutable by the consumer, by reason, and intended use:
(a) of characteristics of the products or services
(b) their prices
(c) intended use
(d) all of the above
(e) none of the above
True or False
3. The dominant position referred to in Competition Act, 2002 relates to a position of economic
strength enjoyed by undertaking which enables it to prevent effective competition being maintained
on the relevant market by giving it the power to behave to and appreciable extent independently of its
competitors, customers and ultimately of its consumers.
4. Relevant geographic market” means a market comprising the area in which the conditions of
competition for supply of goods or provision of services or demand of goods or services are distinctly
homogenous and can be distinguished from the conditions prevailing in the neighbouring areas.
5. The definition of ‘enterprise’ under the Act is quite broad and even includes the government
department except which performs the _______ functions.
Endnotes:
1
OECD Background Note: Policy Roundtables on Abuse of Dominance and Monopolisation, OCDE/GD
(96)131. <http://www.oecd.org/competition/abuse/2379408.pdf> accessed June 28, 2014
2
The Monopolies and Restrictive Trade Practices Act, 1969 [Act No. 54 of 1969]
3
The Competition Act, 2002 [Act No. 12 of 2003]
4
Vijay Kumar Singh, “Competition Law and Policy in India: Journey in a Decade”, NUJS Law Review vol. 4
(2011): 523-566
5
Verizon Communications Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 US 398, 407 (2004)
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