Name: _____________________________________ Grade & Section: _______________ Score: ____________

School: Poblacion Polomolok NHS Teacher: Josephine C. Sale Subject: ENTREPRENEURSHIP

LAS Writer: Josephine C. Sale Quarter 1 Week 3 Module 2
Lesson Topic: EXECUTIVE SUMMARY, and BUSINESS DESCRIPTION
Learning Targets: 1. Describe the executive summary; and
2.State the important areas to be included in the business description.
Reference(s): ENTREPRENEURSHIP by Dr. Eduardo A. Morato, Jr. and ENTREPRENEURSHIP-
Grade 11 Module 2 EXECUTIVE SUMMARY, ENVIRONMENT ANALYSIS, AND BUSINESS
DESCRIPTION

II. The Executive Summary

The executive summary contains everything that is relevant and important to the business audience. It is
a synthesis of the entire plan. It must contain the major argumentations of the business proponent on why the
business will work and succeed. It should provide the business plan audience all the arguments on why they
should participate in the business venture. It introduces and highlights the good qualities of:
1. The business proponents and their partners;
2. The enterprise organization and its capabilities;
3. The technology providers and their expertise and experience; and
4. The suppliers and all the major service providers.

It should likewise describe the products/services of the enterprise, their features and attributes, and why they
are the right ones to deliver to the customers.
The Executive Summary should then proceed to discuss and justify the Enterprise Strategy and
Enterprise Delivery System. The Enterprise Strategy builds and develops the game plan for attaining
competitiveness. The Enterprise Delivery System is the entire process of converting input(resources) into output
and these output into outcomes.
It should then render all the major institutional, market, operations, and organizational strategies
previously cited into financial strategies and forecasts.
Investment requirements should be presented along with the summaries of the projected income
statements, balance sheets, cash flows, and funds flow, and their analyses and conclusions. Yields and returns,
along with risks and contingency measures, should round up this section.
This Executive Summary should also contain a section on the environment and regulatory compliance of
the proposed business, as well as the more proactive programs to become a more responsible corporate citizen.
Finally, the Executive Summary should present the capital structure of the proposed business and show
how this structure will respond to the investment programs and financial forecasts of the enterprise.
However, the Executive Summary can only be written last in order to capture the findings and insights
of the other parts, but for presentation purposes, it is placed in the first part of the business plan. It must be
written in a simple language that can be easily understood and at the same time attract the attention and
influence the decision of the reader.
Investors, creditors, and other significant parties usually proceed to the details usually proceed to the
details of the business plan once they find the executive summary interesting, convincing, and worthy of further
reading.

BUSINESS DESCRIPTION
The busines description section presents the nature and form of the business to e undertaken, and may
cover two to three pages. As to nature, the business may be a merchandising, service, manufacturing, or a
hybrid. The description must include the innovative features of the business. As to form, it may either be a sole
proprietorship, a partnership, or a corporation. The reason/s for the selection of the form must also be indicated.
In case the study is about an already existing business, the present status of the business must be
provided, including the intended innovation.
In addition, the business description also includes the following:
1. Product or service that it plans to produce or serve
2. Various plant and office equipment
3. Size of the proposed business
Practice Personal Hygiene protocols at all times.
 4. Future parties with whom contracts may be necessary
5. Personal requirement
6. Administrative operation

Activity:
Find your group which consist of five (5) members and create a business plan. Do the Executive
Summary and connect it to your activity in LAS Q1 M3.1. Look for samples of Executive Summary,
Environment Analysis, and Business Description in the web and study it.

Here are some suggested links:

• https://www.uvm.edu/vtvegandberry/Pubs/SampleFoodBusinessPlanOklahomaState.pdf
• http://www.spmvv.ac.in/ecell/docs/business-models/3.pdf
• https://www.hbs.edu/newventurecompetition/Documents/SETrackAppSuccess_BusPlan.pdf

Practice Personal Hygiene protocols at all times.