Fashion Business Research

and IT Applications
 LEARNING OUTCOMES OF THE SUBJECT

• At the end of the course students will be familiar with the ideas of
Basic Statistical Methods in Business Decision Making
• They will also learn the concepts of Marketing Research and Basic
Techniques of IT to aid Business Decision Making
 TOPICS

• Concepts of Business Research

• Literature review
• Research types
• Sampling and Data collection tools
• Measurement & Scaling
• Questionnaire Design
• Introduction to Descriptive Statistics
• Introduction to Inferential Statistics
• ANOVA
• Chi-Square
• Correlation and Factor Analysis
• Linear Regression
• Preparation of research report
 Research

• Re + Search
• “Re” – Again
• Search
• To gain knowledge
 Research

• “ a careful investigation or inquiry specially

through search for new facts in any branch of
knowledge”
-The Oxford Advanced Learner’s Dictionary
 Research Topic

• Broad area for study

Review of literature
Review of literature
Review of literature
 Research problems

• A research problem, in general, refers to some

difficulty which a researcher experiences in the
context of either a theoretical or practical
situation and wants to obtain a solution for the
same. A specific issue wanted to be studied and
why does it need attention.
Example: “Will there be a change in the
consumer behaviour post-pandemic?”
 Research questions

• A set of research questions is generated from

the research problem. The researcher creates
questions based on their knowledge and
background of the area under study.
• Is gender and buying behaviour associate?
 Research Objectives
• Research objectives describe what the
researchers expect to achieve by the end of the
research.

• To understand the existences of gender

difference.
 Research process
• Identification of research problem
• Review of literature
• Formulation of research questions/ hypotheses
• Preparation of research design(Methodology)
• Data collection
• Analysis
• Interpretation and report writing