MSM

MASTER OF SCIENCE IN MARKETING

Ranked #10 in the U.S. by QS World University Rankings, 2021

FIU’s Master of Science in Marketing (MSM) program has a specialized focus on three key strategic areas that are

305 348-3617 | MSM.FIU.EDU

essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics. Students
will learn how to leverage the intersection of physical and digital environments to develop brand equity; how to
apply the psychology and economics of buyer behavior; how to conduct marketing research in today’s electronic
environment; how to select, interpret, and employ marketing analytics; as well as general marketing management
and overall strategy. Employment opportunities are diverse and include positions such as marketing managers,
account executives, digital media specialists, brand managers, marketing analysts, and social media directors.

02 03 10
Classes offered at Focus on Complete your
two locations: Main 3 strategic marketing degree in 10
Campus (Saturdays) areas: Digital, Branding,

16
or 16 months
or Brickell (weekday and Analytics
evenings)

• Program starts January at the Modesto Maidique Campus (MMC) and August at either MMC or Brickell
• Focus of digital, branding, and analytics incorporated into every course
• Practical training in strategic, analytical, and technical skills
• No GMAT or GRE required with 3 years of work experience
• Lock-step program that helps you build a network of highly qualified industry professionals
• Includes professional development seminar series to build and refine your personal brand
• Earn certifications in Google Ads & Analytics, Lean Six Sigma, and Interactive Sales

PROGRAM FEES
Tuition for the MSM program (2021 - 2022) is $27,500 for Florida residents and $31,500 for non-residents and international students,
along with a non-refundable application fee of $30.
*All fees are subject to change

APPLICATION DEADLINES
The priority deadline to submit an online application, supporting academic credentials and appropriate test scores to begin in the Fall
Term (August) is April 1st for international students, or June 1st for U.S. applicants. To begin in the Spring Term (January), the priority
deadline to apply is September 1st for international students, or November 1st for U.S. applicants.
After these dates, applicants will be accepted on a space-available basis. We encourage interested applicants to apply early as class
size is limited. To apply, visit business.fiu.edu/apply

SCHEDULE COURSES
One or two courses are taught during each • Brand Management • Integrated Marketing
8-week term using a hybrid schedule that • Consumer Behavior Communications
integrates face-to-face and online learning. • Marketing Analytics • Marketing Management
Five class sessions meet face-to-face, while • Marketing Research in the Global Environment
the other three involve asynchronous online • E-Marketing • Social Media Marketing
instruction. This schedule offers students • Digital Marketing Strategies • Omnichannel Marketing
maximum impact and considerable flexibility.
ADMISSION REQUIREMENTS
The MSM program adheres to the general admission
procedures outlined by the FIU University Graduate
School (UGS). Completed applications will be evaluated
by an admissions committee.
To be eligible for admission, prospective students must:
1. Hold a bachelor’s degree (or equivalent) from an accredited
college or university.
2. Have a minimum GPA of 3.0 (on a 4-point scale) in all of
their upper division course work or have earned a graduate
degree with a minimum of a 3.0 GPA.
3. Score a minimum of 500 on the GMAT exam, or the
equivalent on the GRE exam; or possess a minimum of
three (3) years of work experience.
4. TOEFL or IELTS exam is required if a student is from a non-
English speaking country. Achieve a minimum of 550 on the
paper-based TOEFL, 213 on the computer-based TOEFL, 80
on the Internet-based TOEFL, or 6.5 on the IELTS exam.
5. Be in good standing at all previously-attended colleges and
universities.
Admissions at the graduate level are competitive; meeting the
minimum program requirements does not guarantee admission.
CAREER SERVICES
Our Office of Business Career Management can help you
gain the skills you need to be a competitive force in today’s
challenging job market through a broad range of services,
which include:
• Career advising and resume review
• Workshops
• On-campus interviews
• Employer information sessions
• Career events
• Career development tools and assessments
FIU’s College of Business is among
the 5 percent of elite business schools
worldwide accredited by the AACSB
International - The Association to Advance
Collegiate Schools of Business.
APPLICATION CHECKLIST
Graduate Application for Admission, along with non-refundable
application fee of $30.00.
Official transcripts from all previously attended institution(s)
must be sent in a sealed university envelope, directly to:
Chapman Graduate School of Business
11200 SW 8th Street - CBC 200, Miami, FL 33199.
Official proof of degree: Applicants with foreign educational
credentials must provide a copy of the original diploma. If
not in English, it must be accompanied by a translation from
a recognized translation agency or a certified translator. For
domestic students, a photocopy of the diploma is required if
degree is not posted on official transcripts.
Resume. Include detailed marketing experience, if any.
Official test scores sent directly by the testing office.
Video statement of purpose (up to three minutes) outlining your
professional goals in pursuing the MSM degree and why you
would be an ideal candidate for admission into the program.
Three professional letters of recommendation.
U.S. applicants: Proof of U.S. residency/citizenship.
Florida residents: Two proofs of residency. Documents must be
dated one year prior to the term you are seeking admission.
International applicants and applicants who did not
obtain a degree in the U.S. must submit additional
documents listed at: msm.fiu.edu.
FINANCIAL ASSISTANCE
Contact our financial aid office at cobfa@fiu.edu, 305 348-0148, or
visit bizfinancialaid.fiu.edu.
CONTACT INFORMATION:
MSM PROGRAM
Chapman Graduate School of Business
Florida International University
11200 SW 8th Street, RB 310
Miami, Florida 33199
Web: MSM.fiu.edu
Phone: (305) 348-3617
E-mail: msm@fiu.edu
08/20