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MSM

MASTER OF SCIENCE IN MARKETING


Ranked #10 in the U.S. by QS World University Rankings, 2021

FIU’s Master of Science in Marketing (MSM) program has a specialized focus on three key strategic areas that are

305 348-3617 | MSM.FIU.EDU


essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics. Students
will learn how to leverage the intersection of physical and digital environments to develop brand equity; how to
apply the psychology and economics of buyer behavior; how to conduct marketing research in today’s electronic
environment; how to select, interpret, and employ marketing analytics; as well as general marketing management
and overall strategy. Employment opportunities are diverse and include positions such as marketing managers,
account executives, digital media specialists, brand managers, marketing analysts, and social media directors.

02 03 10
Classes offered at Focus on Complete your
two locations: Main 3 strategic marketing degree in 10
Campus (Saturdays) areas: Digital, Branding,

16
or 16 months
or Brickell (weekday and Analytics
evenings)

• Program starts January at the Modesto Maidique Campus (MMC) and August at either MMC or Brickell
• Focus of digital, branding, and analytics incorporated into every course
• Practical training in strategic, analytical, and technical skills
• No GMAT or GRE required with 3 years of work experience
• Lock-step program that helps you build a network of highly qualified industry professionals
• Includes professional development seminar series to build and refine your personal brand
• Earn certifications in Google Ads & Analytics, Lean Six Sigma, and Interactive Sales

PROGRAM FEES
Tuition for the MSM program (2021 - 2022) is $27,500 for Florida residents and $31,500 for non-residents and international students,
along with a non-refundable application fee of $30.
*All fees are subject to change

APPLICATION DEADLINES
The priority deadline to submit an online application, supporting academic credentials and appropriate test scores to begin in the Fall
Term (August) is April 1st for international students, or June 1st for U.S. applicants. To begin in the Spring Term (January), the priority
deadline to apply is September 1st for international students, or November 1st for U.S. applicants.
After these dates, applicants will be accepted on a space-available basis. We encourage interested applicants to apply early as class
size is limited. To apply, visit business.fiu.edu/apply

SCHEDULE COURSES
One or two courses are taught during each • Brand Management • Integrated Marketing
8-week term using a hybrid schedule that • Consumer Behavior Communications
integrates face-to-face and online learning. • Marketing Analytics • Marketing Management
Five class sessions meet face-to-face, while • Marketing Research in the Global Environment
the other three involve asynchronous online • E-Marketing • Social Media Marketing
instruction. This schedule offers students • Digital Marketing Strategies • Omnichannel Marketing
maximum impact and considerable flexibility.
ADMISSION REQUIREMENTS APPLICATION CHECKLIST
The MSM program adheres to the general admission Graduate Application for Admission, along with non-refundable
procedures outlined by the FIU University Graduate application fee of $30.00.
School (UGS). Completed applications will be evaluated
Official transcripts from all previously attended institution(s)
by an admissions committee.
To be eligible for admission, prospective students must: must be sent in a sealed university envelope, directly to:
1. Hold a bachelor’s degree (or equivalent) from an accredited Chapman Graduate School of Business
college or university. 11200 SW 8th Street - CBC 200, Miami, FL 33199.
2. Have a minimum GPA of 3.0 (on a 4-point scale) in all of Official proof of degree: Applicants with foreign educational
their upper division course work or have earned a graduate credentials must provide a copy of the original diploma. If
degree with a minimum of a 3.0 GPA.
not in English, it must be accompanied by a translation from
3. Score a minimum of 500 on the GMAT exam, or the
a recognized translation agency or a certified translator. For
equivalent on the GRE exam; or possess a minimum of
three (3) years of work experience. domestic students, a photocopy of the diploma is required if
4. TOEFL or IELTS exam is required if a student is from a non- degree is not posted on official transcripts.
English speaking country. Achieve a minimum of 550 on the Resume. Include detailed marketing experience, if any.
paper-based TOEFL, 213 on the computer-based TOEFL, 80 Official test scores sent directly by the testing office.
on the Internet-based TOEFL, or 6.5 on the IELTS exam. Video statement of purpose (up to three minutes) outlining your
5. Be in good standing at all previously-attended colleges and
professional goals in pursuing the MSM degree and why you
universities.
would be an ideal candidate for admission into the program.
Admissions at the graduate level are competitive; meeting the Three professional letters of recommendation.
minimum program requirements does not guarantee admission. U.S. applicants: Proof of U.S. residency/citizenship.
Florida residents: Two proofs of residency. Documents must be
dated one year prior to the term you are seeking admission.
CAREER SERVICES International applicants and applicants who did not
Our Office of Business Career Management can help you
gain the skills you need to be a competitive force in today’s obtain a degree in the U.S. must submit additional
challenging job market through a broad range of services, documents listed at: msm.fiu.edu.
which include:
• Career advising and resume review FINANCIAL ASSISTANCE
• Workshops Contact our financial aid office at cobfa@fiu.edu, 305 348-0148, or
• On-campus interviews visit bizfinancialaid.fiu.edu.
• Employer information sessions
• Career events
• Career development tools and assessments
CONTACT INFORMATION:
MSM PROGRAM
Chapman Graduate School of Business
Florida International University
FIU’s College of Business is among 11200 SW 8th Street, RB 310
the 5 percent of elite business schools
worldwide accredited by the AACSB Miami, Florida 33199
International - The Association to Advance Web: MSM.fiu.edu
Collegiate Schools of Business.
Phone: (305) 348-3617
E-mail: msm@fiu.edu

08/20

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