intro

Modern era is called the age of science and technology. New inventions are
happening all the time and new technology is coming in the market and this rapid
change in technology increases the comfort zone and conviencence of the people.
New mobiles, vehicles and other electronic items, kitchen appliances, services etc.
are a direct example of this. Today our market and our homes are full of these goods
and services . In the present day, if a person is asked to imagine a house for himself,
he will no doubt describe a house which has all the comforts of the material world.
Today many goods(such as, mobiles, computer, ovens, inverters, air conditioners,
vehicles, geysers, washing machines, mixers, fans, coolers, etc) and services(such as
banking, education, medical treatment, and transportation ,etc). have become a part of
human life by becoming a necessity.

But ,the problem arises here,how can these goods and services reach to the humans?

So,this problem is also solved by humans by “starting business units or startups”. As

this is the period of technology and science .Humans innovates the goods and
services in their own way with the help of science and technology and start their
journey in the form of startup and the goods and services created by these startups
avail by humans in the market.But.how these goods and services reach to the market?
Answer is “Marketing”.

(marketing is the act of facilitating the exchange of a given commodity for goods,
services, and/or money to deliver maximum value to the consumer. )