Vikings: Philippines’ Largest Buffet Restaurant

Background of the Company

Vikings have redefined the standards of dining in class and style. Featuring
massive and elegantly themed structures, each of the 9 Vikings branches will leave you
standing in awe of its lavish architecture. Their branches are all located at different
malls, most especially at SM Malls. Vikings buffet provides their customers an ambiance
of splendor while taking them to new worlds through food. Indulge in mouth-watering
cuisines from European to Asian to American.
Competitive Advantage
A. Cost Leadership. Vikings Buffet Restaurant offers all-you-can-eat buffet at an
affordable price. Added freshness and quality is on top of their list to guarantee
that each diner will also bring home a pleasant experience. The restaurant offers
a hotel ambience buffet style of dining and the restaurant has a birthday
promotion where the celebrant gets complimentary food.
B. Response. The good thing is that reservations are accepted and walk-in
customers can get a number and then wait for it to be displayed on the LED
counter while sitting on the couch. Customer service in Vikings goes as far as
entertaining the guests thoroughly by singing, dancing and throwing out comedic
punch lines that are sure to capture the hidden sense of humor in everyone.
There are enough walking staffs who are attentive in getting used plates from the
tables and following requests of active customers. Attitude-wise, they’re friendly,
accommodating and approachable. Filipino hospitality at its best.
C. Differentiation. Vikings is one of the most prestigious luxury buffet restaurants,
which features over 200 varieties of food abound. While many people already
know that, what most might not have observed is that each branch of Vikings has
a unique theme and we personally think that this is one of their strengths in being
different from other buffets. As Viking emerges in the buffet industry, it is making
its way to the top because it has an answer to each craving their customer has.
They serve not only food but fresh food, especially their sushis and makis. Their
marketing officer, Chico Santos stated in an interview, “there is a certain time
limit for our sushis and makis. Every 15 minutes, we serve a new tray to replace
the old ones in order to ensure freshness.”