Trends, Networks, and Critical Thinking in the 21st Century - 12

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Quarter 1 - Module 1: Definition of a trend
First Edition, 2019

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Authors: Mariel H. Rullin

Editor: Arriane Christelle J. Apostol
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Chairperson: Dr. Arturo B. Bayocot, CESO III

Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional Director
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CES, CLMD
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 12
Trends, Networks, and
Critical Thinking in
the 21st Century

QUARTER 1 - MODULE 1

DEFINITI ON OF A TREND

This instructional material was collaboratively developed and

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universities. We encourage teachers and other education stakeholders to
email their feedback, comments, and recommendations to the Department of
Education at action@deped.gov.ph.

We value your feedback and recommendations.

Department of Education • Republic of the Philippines

iii
 MODULE 1
DEFINITION OF A TREND

What I Need to Know

Welcome to Module 1, in this module, you are going to explore nine (9) interesting
lessons that will excite you.

The birth of 21st century has resulted to a lot of rising trends not only to one aspect
but to a whole. Global trends have been anchored to socio-cultural, economic and political
dimensions with which increasingly given attention nowadays. Apparently, a lot of trends are
being practiced by some however, they are not aware of it.

This time, let me introduce to you the things that you are going to explore in this
module.

What are the parts of this Module?

 What I Need to Know

 What I Know
 What’s In
 What’s New
 What is It
 What’s More
 What I Have Learned
 What I Can Do
 Assessment
 Additional Activities

What Should I Expect

These are the things that you are going to expect in this module.

 Definition of trend
 Explain the process on how to spot a trend
 Differentiate a trend from a fad
 Point out the elements that make up a trend
 Describe the different characteristics of a trend
 Identify parts of a whole
 Identify emerging patterns
 See, discover and differentiate relationships between causes and
consequences
 Present the derived ideas through a 100-word essay or other graphic
representation

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 Things to Remember to Get Through

To successfully finish this module, please do the following:

a. Take your time to read and understand the concepts in this module
b. Follow the instruction carefully in every given tasked
c. Answer all the assessment tests diligently
d. Perform every performance tasked given
e. Familiarize yourselves with the given terms

Alright! You lesson starts now! Don’t hesitate to turn to the next.

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 Lesson DEFINITION OF A TREND
1 (HUMSS_MCT12- Ia-b-1)

What I Need to Know

Hello! Today is your first step closer to complete this module. Read comprehensively
all the lessons for you to easily answer the activities given. You can now start.

Our environment plays an important role of who we were yesterday, who we are
today, and who we will be in the future. Nowadays, we cannot determine what lies ahead of
us as we live in this world full of uncertainty, but we all know that we are going to that
direction. Few go straight, but some of us go upward; others go downward while others go
upward and downward without consistency. These are true to our lives. The moment you
step into a minefield of potential confusion; you are exercising trends without noticing it.
What are the latest models of cell phones today? What are the hottest news today
about celebrities? What are the trending dance moves or tag lines? What is the latest and
updated online game? Are you concern about what type of business boomed today?
Unsurprisingly, trends are about us: how do we behave, what we want, and how do we view
the world around us. This is the trend of our existence in this world. But, what is trend?

At the end of this lesson, the learners will be able to define the following:
a. Trend
b. Megatrend
c. Microtrend

What’s In

The birth of twenty first century has resulted to a lot of rising trends not only to one
aspect but to a whole. Global trends have been anchored to socio-cultural, economic and
political dimensions with which increasingly given attention nowadays. Apparently, a lot of
trends are being practiced by some however, they are not aware of it. This time, you are
going to discover what trend is all about. To formally start this lesson, unlock first the next
activity given below. I know you can do it.

What’s New

DIRECTIONS: Before you start, think first of ideas outside the box. Using the graphic
organizer below, give your own idea(s) on how does media change your ways of
communication.

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Ways of Communication BEFORE and AFTER

Traditional Ways New Ways

Well done! Congratulations, you have successfully unlocked the activity. You can
now proceed to next part of this lesson. Do not forget to read comprehensively all the
information given. Thank you!

What is It

Trend is a continuous development towards something new or different. It simply

reflects on what seems to be going around at any given time. Sanders, Soper and Rotwell
(2009) define trend as a ―recurrent phenomenon that takes place over time and gives rise to
speculation on the future.‖ It can be in any area and doesn’t only reflect fashion, pop culture
and entertainment, but to all dimensions. It could be socio-cultural, economic and/or political
dimensions. Moreover, it is a change evidenced by a rise or fall of variables when measured
between at least two points over time (Gordon, 2008). Thus, a trend is a sequential pattern
of change in recorded data.
In 1985, American Heritage Dictionary defines trend as a direction of movement, as
―the trend of a line,‖ or the movement in a specified direction, as in ―the prevailing wind
trends east-northeast.‖ Hence, a trend is the general direction or tendency in which is going
to move, develop or change.

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 The way of doing new things of an individual, group or societal approach then
followed by many people is called as trend. It has ability to influence or even direct people to
adapt, accept and follow what is new. Also, trends tend to shift peoples’ needs and wants as
it distracts the present trends then proposed new ones in the form of innovations (to be
discussed in the proceeding part).
Megatrends and the microtrends are the two types of trend. Megatrends are those
larger patterns of broad trends that reshape and transform our lives while microtrends is the
advocate localization as opposed to globalization It recognizes that people and communities
have never been more refined and more conversant about the choices they make in their
everyday lives.
Trends gain power over time as they are not just merely part of a moment, they are
tools, connectors and will become more valuable as other people commit to engaging (Seth
Godin). They solve problems. They represent new ways of life. Some trends are fun, some
fabulous, some appalling, but however long they last, you can be sure there will always be a
new trend coming along to replace the old.
Awesome! You are now ready to do the next activity. This time, you are going to
share your comprehension on what you have read.

What’s More

DIRECTIONS: Define each word given based from the discussion. Write you answer on
the corresponding box given.

Word Definition

TREND

MEGATREND

MICROTREND

Alright! You are on your way to complete this lesson. Two more activities left and you
can to complete this lesson one. Alright! Start with enthusiasm.

5
 What I Have Learned

DIRECTIONS: Fill in the blanks. Read the paragraph carefully and write the missing word(s).

(1) does not only reflect fashion, pop culture and entertainment, but all
dimensions. It could be (2) , (3) and (4)
dimensions. (5) , (6) and (7) (2009) defined
trend as a recurrent phenomenon that takes place over time and gives rise to speculation on
the future. However, there are two classifications of a trend namely (8) and
(9) .

(10) said that trends gain power over time, because they are not just
merely part of a moment, they are tools, connectors and will become more valuable as other
people commit to engaging. Always remember, no matter what type of trend it is; there will
always be new coming to replace what is present.

6
 Additional Activities

DIRECTIONS: In 3-5 sentences, write your own generalization about the topic.

Answer

Congratulations for successfully completing this lesson. This time, you can now do
the things that you need to. See you on the second lesson of this module.

7
 Lesson EXPLAIN THE PROCESS ON HOW TO
SPOT A TREND
2
(HUMSS_MCT12- Ia-b-2)

What I Need to Know

Good day! Welcome to Module 2, you are now on your second step closer to complete
this module. Are you excited? You can now start.

At the end of this lesson, the learners will be able to:

1. identify what are the following; trend analysis, trend spotting, trend spotter, and
projecting trends
2. identify the five ways on how to spot a trend.

What’s In

In the previous lesson, you have defined trend, megatrend, and microtrend. You
have also learned that trend doesn’t only reflect on fashion, pop culture, and entertainment
but in all dimensions. Moreover, you have learned that megatrend and microtrend are the
two classifications of trend. In this lesson, we are going to identify the process on how to
spot a trend. Alright! You can do this. To unlock this lesson, you need to perform first the
next activity.

What’s New

DIRECTIONS: Before you go further, list down things/terms that you can think of when you
are going to spot a trend.

TREND

8
 Awesome ideas! To enrich you more about this lesson, you need to read the
information thoroughly with great focus that will surely result to great understanding.

What Is It

―Trends never turn on a dime. Reversals build slowly. The first sharp dip always finds
buyers and the first sharp rise always finds sellers.‖ – Alan Farley
It is important for us to understand that trends do not go straight up or straight down.
They tend to zigzag back and forth from a new high back to a lower high, then to a higher
high and go down. Thus, it has no consistency on its own manner.
Trend is considered as a collage of present circumstances that extend current
patterns into the future (Cornish, 2004 and Canton, 2006). However, an examination of
these phenomena and speculation on the likely impact they will have in the future is called
trend analysis. In addition, the practice of collecting information and attempting to spot a
pattern, or trend, in the information is also known as trend analysis.
Sanders, Soper, and Rotwell (2002) stated that ―an examination of trends
phenomena and speculation on its likely impact in the future is called as trends analysis.‖
Moreover, trends analysis grants ―future vision.‖ It allows populations to be proactive in
response to future events. Furthermore, trends analysis is the widespread practice of
collecting information and attempting to spot a pattern in the information. It will be used in
predicting future events or estimating uncertain events in the past, and distracting present
events just to promote new ones.
The process of identifying of trends is called trend spotting. Rehn and Lindkvist
(2013) define trend spotting as attempting to see the future in the present situation. On the
other hand, the people who notice and report on new fashions, activities that people are
starting to do is called as trend spotter. Conversely, an act that assumes the future that will
be a logical extension of the past is defined as act of projecting trends. Thus, projecting
trends will be based from the past, present and what will be in the future regardless of
defined and undefined factors that contribute from its changes or development.

FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS

Many successful businesses were started by entrepreneurs with an ability to see a
trend before everyone else. They were able to take their insight and capitalize on it in a new
and creative way. Businesses from Uber and Lyft to Airbnb and HomeAway are just some of
the most recent examples of entrepreneurs benefiting from emerging trends. But just
because it’s been done before doesn’t mean it is easy to see trends first and find ways to
capitalize on them.
The keen competition around the market regardless of its kind and the rapid change
of customers’ behaviour, smart entrepreneurs are always looking for an edge. They want to
know how they can identify trends, and how they can use that skill to build and grow a
business for them not to be eradicated from the market place. Fortunately, here are five
ways in spotting trends and capitalizing on them before your competition does, and these will
help you a lot the moment you apply and develop these to your business.
1. Anticipate change
The constant thing in this world is change. Assume that change is coming and look
for it. Change can be either social -- as in the rise of socially responsible business -- or

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technological, as exemplified by the growth of gadgets. Sometimes change can be both. The
great example of it is social media.
Don’t forget the cyclical, up-down, back-forth nature of business while you are
searching. Change doesn’t have to be permanent to provide a viable opportunity for
business creation and growth. Remember, the nature of trends has no consistency.
2. See it coming
The basic tools of the trend tracker are seeing, hearing, smelling, tasting and
touching. In other words, every sense that can be used to get information about the world
should be employed in seeing for upcoming changes. Start by reading and watching
everything you can. That should include general interest news outlets, trade publications,
blogs, government reports and casual conversations overheard in elevators. Be updated of
problems people are talking about. Be proactive as it comes.
3. Distinguish between short-lived fads and long-term trends
Strive to identify big changes that create lasting problems that many customers will
be happy to pay to solve. The idea is to wind up with a business model in which revenues
are larger than costs for a long period, not one that limps by on slender profit margins before
competitors take even that away.
To filter out fads, talk to the potential buyers of the solution to the problem. The more
frustrated they are, the more likely they are to pay for a solution. In extreme cases, potential
customers may be willing to fund the development of solutions. With this, it is not hard for
you to win them. Another way around is by talking to experts.
4. Make sure your solutions are realistic
Again, it’s relevant to talk to target customers. Make sure the solution you envision is
one you can realistically provide with features. Costs must establish alternatives will
compare favourably.
It is not all about your desire product to proposed, it’s about their problem to be
solved. What you can do conveniently and inexpensively may be of little value to customers.
The sweet spot for a trend-exploiting start-up is at the intersection of business capability and
customer’s need.
5. Create a competitive advantage
To get the biggest benefit, be the first doer. Be courageous! It is uncommon for any
single entrepreneur to be the only one who sees an opportunity. Most will hesitate and not
move at all. Many others will not move quickly enough. Lasting competitive advantage
usually goes to the first entrant to stake a market out and capture customer loyalty. Those
who come later usually have to settle for slimmer profits and more competition.
Being first is not sufficient, of course! Business history is besieged with well-financed
start-ups directed by well-regarded leaders who committed too much, too early and in the
wrong place. So test before committing. Again, look for revenues that overwhelm costs and
customers who are overjoyed.

Fantastic! This time, I believe that you are now ready to perform the succeeding
activities. You can now start.

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 What I Can Do

DIRECTIONS: Based on the discussion, enumerate the five ways on how to spot and
capitalize a trend. Give your own understanding in every way using the graphic organizer
below.

TREND

Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.

Question: What is the essence of spotting a trend?

Congratulations for successfully finishing this lesson. This time, you can now do the
things that you need to. See you on the third lesson of this module.

11
 Lesson DIFFERENTIATE A TREND
3 FROM A FAD (HUMSS_MCT12- Ia-b-3)

What I Need To Know

Great and wonderful day to you! Welcome to module 3, you are now on your third
step closer to complete this module. Before we are going to start, allow me to introduce to
you an activity that will help you to set a good mood. Here it is.
Mechanics: You will do the inhale and exhale for three (3) times and you will shout
a big HAAAAHH. You will do this to release all the negativities in life and absorb positive
vibes.
Alright! Ready? Standing position is the best position for this activity.
(1ST ROUND) inhale…………exhale… ........... HAAAAHH!
(2ND ROUND) inhale…………..…exhale ................. HAAAAAAAAAHH!
(3RDROUND) inhale…………….…exhale ....................... HAAAAAAAAAAAHH!

Wow! What a great shout. At this moment, you are now ready for today’s lesson.

At the end of the lesson, the learners will be able to:

1. define fad and trend

2. differentiate fad from trend.

What’s In

In the previous lesson, you have learned about trend analysis, trend spotting and
trend spotter. Additionally, you have also learned about the five ways on how to spot a trend
that will help us to be proactive. This time, we are going to discuss about the differentiation
of a trend from a fad. Alright! You can know unlock this lesson by performing the activity
given below.

What’s New

DIRECTIONS: Provide at least three examples for each category below. Write your answer
on the space.

FAD TREND
1. 1.
2. 2.
3. 3.

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 Brilliant examples! For you to confirm if your answers are correct, read the lesson
comprehensively. While reading, I encourage you to take a pause/reflection to important
concepts for better understanding. You can now start.

What Is It

Fads and trends can be used interchangeably by most of the people. They are forms
of collective behaviour that develop within a culture, a generation or social group in which a
group of people enthusiastically follow in an impulse for a finite period. There are a number
of industries whose very survival depends on recognizing the difference between a fad and a
trend (Web Finance Inc., 2005).
FAD
Merriam Webster’s Dictionary defines fad as something, such as an interest or
fashion that is very popular for a short period of time. It is an intense and a widely-shared
enthusiasm for something, especially one that is short-lived. In addition, a fad is something
(products, fashion, style or etc.) that has little, if any, utility and is characterized by a quick
rise and popularity followed by a quick decline and popularity. The reason about this type of
nature of fad is because it usually does not satisfy a strong consumers’/users’ needs and
wants. It is temporary fashion, a craze, interest, or activity that people follow enthusiastically,
but lasts for a short period of time. Thus, fad is something that will rise rapidly and fall
relatively rapid also once the perception of novelty is gone.
Nevertheless, the best guesses for future events or patterns that are based on
present peripheral and historical information is called as trends (Cornish 2004). Through the
interrelatedness of all things in the universe, trends are complex fusion of past, present, and
future information and represent human’s best predictions over time which allow for pre-
emptive judgments and actions toward future events and conditions.
According to Naisbit 2006, fads are normally micro-trends that exist under the
umbrella of an actual trend. Thus, all fads are trend, but not all trends are fad accordingly.
However, the ability to frame a trend in time is what ultimately gives a trend its credibility.
Thinking of trends along a linear timeline however, is not always correct as trends can revert
back on themselves becoming cyclical or trends can fuse or converge with other trends
occurring in the same time frame (Canton 2006).
A fad by definition is a short-term event, what some may call a "flash in the pan." It
does not guarantee lifetime. It’s short-lived or some will say it’s just For-A-Day. On the other
hand, a trend has the potential of becoming a long-term influence on the future of a market.
It’s long-lived. These two may resemble each other at first, but there is almost always a
definite beginning and a definite end to a fad.
According to supermarketnews.com, there are three differentiating factors between a
fad and a trend which follows;
Reason for rise. Trends generally have identifiable and explainable rises, driven by
consumers’ functional needs and consistent with other consumer lifestyle trends. By
contrast, fads are driven by an emotional need to purchase, based on hype and idealistic
product perceptions. The benefits are ethereal or ill-conceived, and don’t deliver what was
promised to consumers.

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 Incubation period and life span. Trends rise slowly, whereas fads spike—and die
out— quickly. For example, demand for multiple fashionable handbags and accessories for
each occasion has grown steadily over the years, fueling Coach’s decade-long growth and
healthy 11-year compound annual growth rate (CAGR) of 19 percent. Beanie Babies, on the
other hand, went from $400 million in sales in 1997 to $1.3 billion in 1999, a CAGR of 77
percent, before dropping to $850 million the next year and steep declines thereafter (see
Exhibit 1 chart below).
Scope. A trend usually encompasses several brands or products that are applicable
to many different consumer segments, while a fad typically includes only a single brand or
product and has limited appeal outside of one narrow consumer segment. A trend
possesses some agility and consumers have granted it permission to expand beyond its
current platform while maintaining authenticity.

How was it? I hope the concepts you have all read are now clear. You have to do the
following activities for us to assess your understanding about this lesson. With positive mind,
you can now start.

What’s More

Compare and contrast a trend from a fad using the Venn diagram below.

FAD TREND

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 What I Have Learned

Things to Remember!

Fad and trend are both collective behaviour that develop within a culture, a generation
and social group in which a group of people enthusiastically follow an impulse for a finite
period. Moreover, fad is a short-term event or what some may call ―flash in the pan‖ while
trend has the potential of becoming a long-term influence on the future. Fad is short-lived
while trend is long-lived. There are three differentiating factors between the two namely
reason for rise, incubation and life span, and scope.

What I Can Do

DIRECTIONS: Give at least two examples to both fad and trend. Explain how these
examples become a fad and a trend. Write your answer on the object provided.

FAD

TREND

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 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.

Question: How can you differentiate a trend from a fad?

Congratulations for successfully completing this lesson. This time, you can now do
the things that you need to. See you on the fourth lesson of this module.

19
 Lesson POINT OUT THE ELEMENTS THAT
4 MAKE UP A TREND (HUMSS_MCT12- Ia-b-4)

What I Need To Know

Starting a day with a joyful heart makes a person beautiful/handsome. Welcome to

Module 4, you are now on your fourth step closer to complete this module.

At the end of this lesson, the learners will be able to:

1. identify the three fundamental elements that point out trends

2. point out the elements that make up a trend.

What’s In

In the previous lesson, you have learned about the differentiation between a trend
and a fad. You have learned that both trend and fad are collective behaviour develop within
a culture, generation and social group. Additionally, you have discovered that fad is like a
flash in a pan, short lived and for a day in nature. This time, you are going to point out the
elements that make up a trend. To unlock this lesson, perform the activity given below with
enthusiasm.

WHAT’S NEW

DIRECTIONS: What do you think are the elements that make up a trend? Give at least three
examples you know using the graphic organizer below.

TREND

Very good ideas! To gain more knowledge about this lesson, read the lesson
comprehensively with great focus.

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 What Is It

Trend is a conceptualized idea that has a prospect of providing or having a

continuing influence for a longer period of time due to its increasing and sustained presence
and effect or even demand among its consumers in the case of a product (Mangiduyos,
2017).
According to trendwatching.com, there are three fundamental elements that point out
trends namely; basic needs, drivers of change and innovations.
BASIC NEEDS
These are the forces that have been shaping human behavior for years (if not
forever!) as it is necessary to sustain life. These are the minimum requirements of a
community for a decent standard of life. It consists of adequate food, shelter, and clothing
plus some household equipment and furniture. Likewise, these include essential services
provided by and for the community-at-large such as safe drinking water, sanitation, health
and education.
DRIVERS OF CHANGE
As the constant thing in this world is change thus, there are no trends without
change. Drivers of change is considered as one of the most well-known and comprehensive
publication series as it investigates the key global issues and trends driving change in our
societies and markets. It analyzes change, thinks in terms of Shifts (long-term, slower) and
Triggers (specific factors or events).
INNOVATIONS
Innovations generally refer to changing processes or creating more effective
processes, products and ideas. They are considered as catalyst for growth and
development, but they aren’t trends. Conversely, without examples of customer-facing
innovations, a trend can’t be said to exist fully yet.
Let’s try to consider on the area of modern web design. There are eight elements that
make up a trend and they are presented as follows:
1. Unique and Large Typography
Most companies have a particular font or typography that they use to help their
customers immediately identify them from their competitors. For instance, JOLLIBEE OR
MCDONALDS are recognized easily through the use of their unique fonts on their trademark
(brand name or brand mark) which distinguish them from their competitors because of its
own originality and uniqueness. The moment people will see their typography; they already
have their positioning in mind that these businesses will not necessarily inform customers
through different types of promotion because they have already been known.
2. Large & Responsive Hero Images
Hero images are the large promotional images. Examples are the large pictures on
the walls of establishments. They may have texts in the image itself and present unique
problems for responsive designs. Also, these can help tell the story without having to rely on
just text. Moreover, large and responsive images make for a good user experience such as
taking pictures and etc.
3. Background Videos
It will greatly help to a page when videos can automatically play in the back ground. They
can be used to tell a story and significantly reduce the amount of other content needed to
explain the business. These will give convenience especially to those individuals who are not
interested on reading and/or too busy to read because of some factors, but can listen while
doing other things.

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4. Semi-Flat Design
Flat design is not only easier for users to comprehend, but it can also load more
quickly on websites without complicated or overly-technical elements. As flat design is any
element that does not include or give the perception of three dimensions, such as shadows.
It is simple, but easily readable.
In terms of manipulating a website, it is important to be consistent in using design
regardless of whether you fully design your website using flat design or utilize shadows and
other elements in order to help visitors/customers/viewers understand your content more
quickly. However, adding elements of depth can also bring it to life.
5. Hamburger Menus
Hamburger menu was created as a website design feature to incorporate a site menu
without taking up too much room. Its three lines stacked together to roughly form the shape
of a hamburger. While it serves its purpose of condensing information, achieving a
minimalist aesthetic, and keeping uncultured site, still it may have relevant drawbacks.
Taking the visitor directly to where they desire is its advantage. However, it generally take up
a ton of relevant screen space.
6. Giant Product Images
The important attack of a certain business especially online is to catch the attention
of the viewers or clients. Displaying large product images on your site to highlight different
features or parts of the product will do so. It helps designers to efficiently and effectively
highlight different features of the product. In addition, large images help visitors to generate
a solid understanding of what the different product features do.
7. Card Design
Users can pick and choose which articles they want to expand through breaking up
unlike pieces of content into cards. It keeps homepage clean and organized, without relying
on a ton of text.
Card design helps to deliver easily digestible chunks of information for users.
Moreover, it can help highlights multiple products or solutions side-by-side.
8. Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product
or feature videos to highlight a specific use case. These short videos are great at bringing
your solution to life, while not overwhelming the visitor with a long experience that they must
sit through.
Short videos allow prospects for quick understanding that is best for top of the tunnel.
In addition, these allow prospects to understand it quickly without watching a really long, in-
depth experience.

Wow! With your patience and perseverance on reading the content of this lesson, I
can say that you can have a bright future someday. Start it with little things. This time, it is
your time to inquire your understanding by answering the given activities.

22
 What’s More

DIRECTIONS:Enumerate the eight elements of trend in the area of modern web design.

1.
2.
3.
4.
5.
6.
7.
8.

What I Have Learned

Things to Remember!

There are three fundamental elements that point out trends namely basic needs,
drivers of change and innovations. However, there are eight elements that make up a trend
namely unique and large typology, large and responsive hero images, background videos,
semi-flat design, hamburger menu, giant product images, card design, and short products or
feature videos in the modern web design.

What I Can Do

DIRECTIONS: Based on the discussion, how can you consider something as an

element that makes up a trend? Write your answer in 3 to 5 sentences inside the given box.

ANSWER
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 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the
space provided.

Question: Among the elements given, which do you think is very important in spotting a
trend?

Congratulations for successfully completing this lesson. This time, you can now do
the things that you need to. See you on the fifth lesson of this module.

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 Lesson DESCRIBE THE DIFFERENT
CHARACTERISTICS OF A TREND
5
(HUMSS_MCT12- Ia-b-5)

What I Need To Know

True survivor will not quit, but will continue until he/she succeed. Welcome to Module
5, you are now on your fifth step closer to complete this module. With passion and devotion,
nothing is impossible.
At the end of this lesson, the learners will be able to:
1. define what is characteristics
2. describe the different characteristics of a trend.

What’s In

In the previous lesson, you have learned about the elements that point out trend
namely basic needs, drivers of change and innovations. Additionally, there are eight
elements that point out a trend in the modern web design. This time, you are going to
describe the different characteristics of a trend. To unlock this lesson, do the given activity
below.

What’s New

DIRECTIONS: Give at least four characteristics of a trend that you can hypothesize
anchored from our previous lessons.

Brilliant answers! You are now improving. Congratulations! This time, read and
understand carefully the lesson for better understanding and to enrich you more about this
module. You can now start.

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 What Is It

As a pattern of gradual change in condition, output, and or process trend has its own
characteristics. Merriam Webster dictionary defines characteristic as a distinguishing trait,
quality, or property. However, in business dictionary it means ―a distinguishing feature or
attribute of an item, person, phenomenon, etc., usually divided into three categories:
physical, functional, and operational.‖ Thus, characteristics are what separate you or
something from others. It pinpoints the mark of uniqueness of someone or something. This
time, let us apply the five (5) characteristics which used by the professionals in fashion
design skills.
1. Innovation
Even if you are trying to imitate a popular style, be sure to always bring something
new when designing. Because no matter how consistent or repurposed a popular fashion or
trend might be, always remember that something will replace it. But, the moment you add
something personalized (own touch) to it, it might distract the present trend and will be the
next trend. Change is constant, remember?
2. Brand consistency
Brand positioning means you are going to place your product or service in your
customers’ mind. Attaining this requires brand consistency and loyalty to all your creative
designs in order for your customers to remember what separates you from your competitors.
3. Outerwear-ability
Outwear is very popular in every cool season. Ability to wear is well appreciated by
the customers especially in clothing. Creating simple but elegant design makes you
presentable.
4. Versatility
Design versatile fashions for every season continuously done with outwear ability.
They spend less on the things they acquire. Making your audience happy means a challenge
on your fashion design ability.
5. Simplicity
Creating simple yet innovative fashion design is like setting yourself up for
professional progress. One thing is that versatility usually calls simplicity. It is easy to
remember if it is simple. Empowering your audience and building does not necessarily
expensive. Make it simple.
Well done! You are now ready to answer the following activities. Do it with a diligent
mind and heart. You can now start.

What’s More

Let’s check your memory. Enumerate and describe the five characteristics of a trend
in fashion design.

Characteristic Describe/Explain
1.

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2.

3.

4.

5.

What I Have Learned

Things to Remember!

Characteristic means a distinguishing feature or attribute of an item, person,

phenomenon etc. that is usually divided into three categories: physical, functional, and
operational. It pinpoints what separates something from others. There are five (5)
characteristics of a trend in the area of fashion design namely; innovation, brand
consistency, outwear-ability, versatility and simplicity.

What I Can Do

DIRECTIONS: If you are going to relate yourself on the topic, what are those characteristics
of trend which you have followed before unknowingly? Describe how those characteristics
have influenced you. Write your answer in 3 to 5 sentences.

ANSWER

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 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the
space provided.

Question: Give at least one model of a cell phone and give its characteristics.

Congratulations for successfully completing this lesson. This time, you can now do
the things that you need to. See you on the sixth lesson of this module.

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