Trends, Networks, and Critical Thinking in the 21st Century - 12

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Quarter 1 - Module 1: Definition of a trend
First Edition, 2019

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 12
Trends, Networks, and
Critical Thinking in
the 21st Century

QUARTER 1 - MODULE 1

DEFIN ITION OF A TREND

This instructional material was collaboratively developed and reviewed by educators from public and pri

We value your feedback and recommendations.

Department of Education • Republic of the Philippines

iii
 MODULE 1

DEFINITION OF A TREND

What I Need to Know

Welcome to Module 1, in this module, you are going to explore nine (9) interesting lessons
that will excite you.

The birth of 21st century has resulted to a lot of rising trends not only to one aspect but to a
whole. Global trends have been anchored to socio-cultural, economic and political dimensions with
which increasingly given attention nowadays. Apparently, a lot of trends are being practiced by some
however, they are not aware of it.

This time, let me introduce to you the things that you are going to explore in this module.

What are the parts of this Module?

 What I Need to Know

 What I Know
 What’s In
 What’s New
 What is It
 What’s More
 What I Have Learned
 What I Can Do
 Assessment
 Additional Activities

What Should I Expect

These are the things that you are going to expect in this module.

 Definition of trend
 Explain the process on how to spot a trend
 Differentiate a trend from a fad
 Point out the elements that make up a trend
 Describe the different characteristics of a trend
 Identify parts of a whole
 Identify emerging patterns
 See, discover and differentiate relationships between causes and
consequences
 Present the derived ideas through a 100-word essay or other graphic
representation

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 Things to Remember to Get Through

To successfully finish this module, please do the following:

a. Take your time to read and understand the concepts in this module
b. Follow the instruction carefully in every given tasked
c. Answer all the assessment tests diligently
d. Perform every performance tasked given
e. Familiarize yourselves with the given terms

Alright! You lesson starts now! Don’t hesitate to turn to the next.

2
Lesson 1 DEFINITION OF A TREND
(HUMSS_MCT12- Ia-b-1)

What I Need to Know

Hello! Today is your first step closer to complete this module. Read comprehensively all the
lessons for you to easily answer the activities given. You can now start.

Our environment plays an important role of who we were yesterday, who we are today, and
who we will be in the future. Nowadays, we cannot determine what lies ahead of us as we live in this
world full of uncertainty, but we all know that we are going to that direction. Few go straight, but
some of us go upward; others go downward while others go upward and downward without
consistency. These are true to our lives. The moment you step into a minefield of potential confusion;
you are exercising trends without noticing it.
What are the latest models of cell phones today? What are the hottest news today about
celebrities? What are the trending dance moves or tag lines? What is the latest and updated online
game? Are you concern about what type of business boomed today? Unsurprisingly, trends are about
us: how do we behave, what we want, and how do we view the world around us. This is the trend of
our existence in this world. But, what is trend?

At the end of this lesson, the learners will be able to define the following:
a. Trend
b. Megatrend
c. Microtrend

What’s In

The birth of twenty first century has resulted to a lot of rising trends not only to one aspect but
to a whole. Global trends have been anchored to socio-cultural, economic and political dimensions
with which increasingly given attention nowadays. Apparently, a lot of trends are being practiced by
some however, they are not aware of it. This time, you are going to discover what trend is all about.
To formally start this lesson, unlock first the next activity given below. I know you can do it.

What’s New
DIRECTIONS: Before you start, think first of ideas outside the box. Using the graphic organizer
below, give your own idea(s) on how does media change your ways of communication.

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Ways of Communication BEFORE and AFTER

Traditional Ways New

Ways

Well done! Congratulations, you have successfully unlocked the activity. You can now
proceed to next part of this lesson. Do not forget to read comprehensively all the information given.
Thank you!

What is It

Trend is a continuous development towards something new or different. It simply reflects on

what seems to be going around at any given time. Sanders, Soper and Rotwell (2009) define trend as
a ―recurrent phenomenon that takes place over time and gives rise to speculation on the
future.‖ It can be in any area and doesn’t only reflect fashion, pop culture and entertainment,
but to all dimensions. It could be socio-cultural, economic and/or political dimensions. Moreover, it is
a change evidenced by a rise or fall of variables when measured between at least two points over time
(Gordon, 2008). Thus, a trend is a sequential pattern of change in recorded data.
In 1985, American Heritage Dictionary defines trend as a direction of movement, as
―the trend of a line,‖ or the movement in a specified direction, as in ―the prevailing wind
trends east-northeast.‖ Hence, a trend is the general direction or tendency in which is going
to move, develop or change.

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 The way of doing new things of an individual, group or societal approach then followed by
many people is called as trend. It has ability to influence or even direct people to adapt, accept and
follow what is new. Also, trends tend to shift peoples’ needs and wants as it distracts the
present trends then proposed new ones in the form of innovations (to be discussed in the proceeding
part).
Megatrends and the microtrends are the two types of trend. Megatrends are those larger
patterns of broad trends that reshape and transform our lives while microtrends is the advocate
localization as opposed to globalization It recognizes that people and communities have never been
more refined and more conversant about the choices they make in their everyday lives.
Trends gain power over time as they are not just merely part of a moment, they are tools,
connectors and will become more valuable as other people commit to engaging (Seth Godin). They
solve problems. They represent new ways of life. Some trends are fun, some fabulous, some
appalling, but however long they last, you can be sure there will always be a new trend coming along
to replace the old.
Awesome! You are now ready to do the next activity. This time, you are going to share
your comprehension on what you have read.

What’s More
DIRECTIONS: Define each word given based from the discussion. Write you answer on the
corresponding box given.

Word Definition

TREND

MEGATREND

MICROTREND

Alright! You are on your way to complete this lesson. Two more activities left and you can to
complete this lesson one. Alright! Start with enthusiasm.

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 What I Have Learned

DIRECTIONS: Fill in the blanks. Read the paragraph carefully and write the missing word(s).

(1) does not only reflect fashion, pop culture and entertainment, but all
dimensions. It could be (2) , (3) and (4)
dimensions. (5) , (6) and (7) (2009) defined
trend as a recurrent phenomenon that takes place over time and gives rise to speculation on the future.
However, there are two classifications of a trend namely (8) and
(9) .

(10) said that trends gain power over time, because they are not just merely
part of a moment, they are tools, connectors and will become more valuable as other people commit to
engaging. Always remember, no matter what type of trend it is; there will always be new coming to
replace what is present.

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 Additional Activities

DIRECTIONS: In 3-5 sentences, write your own generalization about the topic.

Answer

Congratulations for successfully completing this lesson. This time, you can now do the
things that you need to. See you on the second lesson of this module.

7
Lesson 2 EXPLAIN THE PROCESS ON HOW TO SPOT A TRE
(HUMSS_MCT12- Ia-b-2)

What I Need to Know

Good day! Welcome to Module 2, you are now on your second step closer to complete this
module. Are you excited? You can now start.

At the end of this lesson, the learners will be able to:

1. identify what are the following; trend analysis, trend spotting, trend spotter, and
projecting trends
2. identify the five ways on how to spot a trend.

What’s In
In the previous lesson, you have defined trend, megatrend, and microtrend. You have also
learned that trend doesn’t only reflect on fashion, pop culture, and entertainment but in all
dimensions. Moreover, you have learned that megatrend and microtrend are the two classifications
of trend. In this lesson, we are going to identify the process on how to spot a trend. Alright! You can
do this. To unlock this lesson, you need to perform first the next activity.

What’s New

DIRECTIONS: Before you go further, list down things/terms that you can think of when you are
going to spot a trend.

TREND

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 Awesome ideas! To enrich you more about this lesson, you need to read the information
thoroughly with great focus that will surely result to great understanding.

What Is It
―Trends never turn on a dime. Reversals build slowly. The first sharp dip always finds
buyers and the first sharp rise always finds sellers.‖ – Alan Farley
It is important for us to understand that trends do not go straight up or straight down. They
tend to zigzag back and forth from a new high back to a lower high, then to a higher high and go
down. Thus, it has no consistency on its own manner.
Trend is considered as a collage of present circumstances that extend current patterns into
the future (Cornish, 2004 and Canton, 2006). However, an examination of these phenomena and
speculation on the likely impact they will have in the future is called trend analysis. In addition, the
practice of collecting information and attempting to spot a pattern, or trend, in the information is also
known as trend analysis.
Sanders, Soper, and Rotwell (2002) stated that ―an examination of trends phenomena and
speculation on its likely impact in the future is called as trends analysis.‖ Moreover, trends
analysis grants ―future vision.‖ It allows populations to be proactive in response to future events.
Furthermore, trends analysis is the widespread practice of collecting information and attempting to
spot a pattern in the information. It will be used in predicting future events or estimating uncertain
events in the past, and distracting present events just to promote new ones.
The process of identifying of trends is called trend spotting. Rehn and Lindkvist (2013)
define trend spotting as attempting to see the future in the present situation. On the other hand, the
people who notice and report on new fashions, activities that people are starting to do is called as
trend spotter. Conversely, an act that assumes the future that will be a logical extension of the past
is defined as act of projecting trends. Thus, projecting trends will be based from the past,
present and what will be in the future regardless of defined and undefined factors that contribute from
its changes or development.

FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS

Many successful businesses were started by entrepreneurs with an ability to see a trend before
everyone else. They were able to take their insight and capitalize on it in a new and creative way.
Businesses from Uber and Lyft to Airbnb and HomeAway are just some of the most recent examples
of entrepreneurs benefiting from emerging trends. But just because it’s been done before doesn’t
mean it is easy to see trends first and find ways to capitalize on them.
The keen competition around the market regardless of its kind and the rapid change of
customers’ behaviour, smart entrepreneurs are always looking for an edge. They want to know how
they can identify trends, and how they can use that skill to build and grow a business for them not to
be eradicated from the market place. Fortunately, here are five ways in spotting trends and
capitalizing on them before your competition does, and these will help you a lot the moment you
apply and develop these to your business.
1. Anticipate change
The constant thing in this world is change. Assume that change is coming and look for it.
Change can be either social -- as in the rise of socially responsible business -- or

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technological, as exemplified by the growth of gadgets. Sometimes change can be both. The great
example of it is social media.
Don’t forget the cyclical, up-down, back-forth nature of business while you are searching.
Change doesn’t have to be permanent to provide a viable opportunity for business creation
and growth. Remember, the nature of trends has no consistency.
2. See it coming

The basic tools of the trend tracker are seeing, hearing, smelling, tasting and touching. In
other words, every sense that can be used to get information about the world should be employed in
seeing for upcoming changes. Start by reading and watching everything you can. That should include
general interest news outlets, trade publications, blogs, government reports and casual conversations
overheard in elevators. Be updated of problems people are talking about. Be proactive as it comes.
3. Distinguish between short-lived fads and long-term trends

Strive to identify big changes that create lasting problems that many customers will be happy
to pay to solve. The idea is to wind up with a business model in which revenues are larger than costs
for a long period, not one that limps by on slender profit margins before competitors take even that
away.
To filter out fads, talk to the potential buyers of the solution to the problem. The more
frustrated they are, the more likely they are to pay for a solution. In extreme cases, potential
customers may be willing to fund the development of solutions. With this, it is not hard for you to
win them. Another way around is by talking to experts.
4. Make sure your solutions are realistic

Again, it’s relevant to talk to target customers. Make sure the solution you envision is one
you can realistically provide with features. Costs must establish alternatives will compare favourably.
It is not all about your desire product to proposed, it’s about their problem to be
solved. What you can do conveniently and inexpensively may be of little value to customers. The
sweet spot for a trend-exploiting start-up is at the intersection of business capability and customer’s
need.
5. Create a competitive advantage

To get the biggest benefit, be the first doer. Be courageous! It is uncommon for any single
entrepreneur to be the only one who sees an opportunity. Most will hesitate and not move at all. Many
others will not move quickly enough. Lasting competitive advantage usually goes to the first entrant
to stake a market out and capture customer loyalty. Those who come later usually have to settle for
slimmer profits and more competition.
Being first is not sufficient, of course! Business history is besieged with well-financed start-
ups directed by well-regarded leaders who committed too much, too early and in the wrong place. So
test before committing. Again, look for revenues that overwhelm costs and customers who are
overjoyed.

Fantastic! This time, I believe that you are now ready to perform the succeeding
activities. You can now start.

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 What I Can Do

DIRECTIONS: Based on the discussion, enumerate the five ways on how to spot and capitalize a
trend. Give your own understanding in every way using the graphic organizer below.

TREND

Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer
on the space provided.

Question: What is the essence of spotting a trend?

Congratulations for successfully finishing this lesson. This time, you can now do the things
that you need to. See you on the third lesson of this module.

11
Lesson 3 DIFFERENTIATE A TREND FROM A FAD

What I Need To Know

Great and wonderful day to you! Welcome to module 3, you are now on your third step closer
to complete this module. Before we are going to start, allow me to introduce to you an activity that
will help you to set a good mood. Here it is.
Mechanics: You will do the inhale and exhale for three (3) times and you will shout a big
HAAAAHH. You will do this to release all the negativities in life and absorb positive vibes.
Alright! Ready? Standing position is the best position for this activity. (1ST
ROUND) inhale…………exhale…....................HAAAAHH!
(2ND ROUND) inhale…………..…exhale.................HAAAAAAAAAHH!
(3RDROUND) inhale…………….…exhale.......................HAAAAAAAAAAAHH!

Wow! What a great shout. At this moment, you are now ready for today’s lesson.

At the end of the lesson, the learners will be able to:

1. define fad and trend

2. differentiate fad from trend.

What’s In
In the previous lesson, you have learned about trend analysis, trend spotting and trend spotter.
Additionally, you have also learned about the five ways on how to spot a trend that will help us to be
proactive. This time, we are going to discuss about the differentiation of a trend from a fad. Alright!
You can know unlock this lesson by performing the activity given below.

What’s New
DIRECTIONS: Provide at least three examples for each category below. Write your answer on the
space.

FAD TREND
1. 1.
2. 2.
3. 3.

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 Brilliant examples! For you to confirm if your answers are correct, read the lesson
comprehensively. While reading, I encourage you to take a pause/reflection to important concepts for
better understanding. You can now start.

What Is It
Fads and trends can be used interchangeably by most of the people. They are forms of
collective behaviour that develop within a culture, a generation or social group in which a group of
people enthusiastically follow in an impulse for a finite period. There are a number of industries
whose very survival depends on recognizing the difference between a fad and a trend (Web Finance
Inc., 2005).
FAD
Merriam Webster’s Dictionary defines fad as something, such as an interest or fashion that
is very popular for a short period of time. It is an intense and a widely-shared enthusiasm for
something, especially one that is short-lived. In addition, a fad is something (products, fashion, style
or etc.) that has little, if any, utility and is characterized by a quick rise and popularity followed by a
quick decline and popularity. The reason about this type of nature of fad is because it usually does
not satisfy a strong consumers’/users’ needs and wants. It is temporary fashion, a craze, interest,
or activity that people follow enthusiastically, but lasts for a short period of time. Thus, fad is
something that will rise rapidly and fall relatively rapid also once the perception of novelty is gone.
Nevertheless, the best guesses for future events or patterns that are based on present
peripheral and historical information is called as trends (Cornish 2004). Through the interrelatedness
of all things in the universe, trends are complex fusion of past, present, and future information and
represent human’s best predictions over time which allow for pre- emptive judgments and
actions toward future events and conditions.
According to Naisbit 2006, fads are normally micro-trends that exist under the umbrella of an
actual trend. Thus, all fads are trend, but not all trends are fad accordingly. However, the ability to
frame a trend in time is what ultimately gives a trend its credibility. Thinking of trends along a linear
timeline however, is not always correct as trends can revert back on themselves becoming cyclical or
trends can fuse or converge with other trends occurring in the same time frame (Canton 2006).
A fad by definition is a short-term event, what some may call a "flash in the pan." It does
not guarantee lifetime. It’s short-lived or some will say it’s just For-A-Day. On the other hand, a
trend has the potential of becoming a long-term influence on the future of a market. It’s long-lived.
These two may resemble each other at first, but there is almost always a definite beginning and a
definite end to a fad.
According to supermarketnews.com, there are three differentiating factors between a fad and
a trend which follows;
Reason for rise. Trends generally have identifiable and explainable rises, driven by
consumers’ functional needs and consistent with other consumer lifestyle trends. By contrast,
fads are driven by an emotional need to purchase, based on hype and idealistic product perceptions.
The benefits are ethereal or ill-conceived, and don’t deliver what was promised to consumers.

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 Incubation period and life span. Trends rise slowly, whereas fads spike—and die out—
quickly. For example, demand for multiple fashionable handbags and accessories for each occasion
has grown steadily over the years, fueling Coach’s decade-long growth and healthy 11-year
compound annual growth rate (CAGR) of 19 percent. Beanie Babies, on the other hand, went from
$400 million in sales in 1997 to $1.3 billion in 1999, a CAGR of 77 percent, before dropping to $850
million the next year and steep declines thereafter (see Exhibit 1 chart below).
Scope. A trend usually encompasses several brands or products that are applicable to many
different consumer segments, while a fad typically includes only a single brand or product and has
limited appeal outside of one narrow consumer segment. A trend possesses some agility and
consumers have granted it permission to expand beyond its current platform while maintaining
authenticity.

How was it? I hope the concepts you have all read are now clear. You have to do the
following activities for us to assess your understanding about this lesson. With positive mind, you can
now start.

What’s More

Compare and contrast a trend from a fad using the Venn diagram below.

FAD TREND

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 What I Have Learned

Things to Remember!

Fad and trend are both collective behaviour that develop within a culture, a generation and social
group in which a group of people enthusiastically follow an impulse for a finite period. Moreover, fad
is a short-term event or what some may call ―flash in the pan‖ while trend has the potential of
becoming a long-term influence on the future. Fad is short-lived while trend is long-lived. There are
three differentiating factors between the two namely reason for rise, incubation and life span, and
scope.

What I Can Do

DIRECTIONS: Give at least two examples to both fad and trend. Explain how these
examples become a fad and a trend. Write your answer on the object provided.

FAD

TREND

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 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer
on the space provided.

Question: How can you differentiate a trend from a fad?

Congratulations for successfully completing this lesson. This time, you can now do the
things that you need to. See you on the fourth lesson of this module.

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Lesson 4 POINT OUT THE ELEMENTS THAT MAKE UP A T

What I Need To Know

Starting a day with a joyful heart makes a person beautiful/handsome. Welcome to Module
4, you are now on your fourth step closer to complete this module.

At the end of this lesson, the learners will be able to:

1. identify the three fundamental elements that point out trends

2. point out the elements that make up a trend.

What’s In
In the previous lesson, you have learned about the differentiation between a trend and a fad.
You have learned that both trend and fad are collective behaviour develop within a culture,
generation and social group. Additionally, you have discovered that fad is like a flash in a pan, short
lived and for a day in nature. This time, you are going to point out the elements that make up a trend.
To unlock this lesson, perform the activity given below with enthusiasm.

WHAT’S NEW

DIRECTIONS: What do you think are the elements that make up a trend? Give at least three
examples you know using the graphic organizer below.

TREND

Very good ideas! To gain more knowledge about this lesson, read the lesson comprehensively
with great focus.

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 What Is It

Trend is a conceptualized idea that has a prospect of providing or having a continuing

influence for a longer period of time due to its increasing and sustained presence and effect or even
demand among its consumers in the case of a product (Mangiduyos, 2017).
According to trendwatching.com, there are three fundamental elements that point out trends
namely; basic needs, drivers of change and innovations.
BASIC NEEDS
These are the forces that have been shaping human behavior for years (if not forever!) as it is
necessary to sustain life. These are the minimum requirements of a community for a decent standard
of life. It consists of adequate food, shelter, and clothing plus some household equipment and
furniture. Likewise, these include essential services provided by and for the community-at-large such
as safe drinking water, sanitation, health and education.
DRIVERS OF CHANGE
As the constant thing in this world is change thus, there are no trends without change.
Drivers of change is considered as one of the most well-known and comprehensive publication series
as it investigates the key global issues and trends driving change in our societies and markets. It
analyzes change, thinks in terms of Shifts (long-term, slower) and Triggers (specific factors or
events).
INNOVATIONS
Innovations generally refer to changing processes or creating more effective processes,
products and ideas. They are considered as catalyst for growth and development, but they aren’t
trends. Conversely, without examples of customer-facing innovations, a trend can’t be said to
exist fully yet.
Let’s try to consider on the area of modern web design. There are eight elements that
make up a trend and they are presented as follows:
1. Unique and Large Typography
Most companies have a particular font or typography that they use to help their customers
immediately identify them from their competitors. For instance, JOLLIBEE OR MCDONALDS are
recognized easily through the use of their unique fonts on their trademark (brand name or brand mark)
which distinguish them from their competitors because of its own originality and uniqueness. The
moment people will see their typography; they already have their positioning in mind that these
businesses will not necessarily inform customers through different types of promotion because they
have already been known.
2. Large & Responsive Hero Images
Hero images are the large promotional images. Examples are the large pictures on the walls of
establishments. They may have texts in the image itself and present unique problems for responsive
designs. Also, these can help tell the story without having to rely on just text. Moreover, large and
responsive images make for a good user experience such as taking pictures and etc.
3. Background Videos
It will greatly help to a page when videos can automatically play in the back ground. They can be
used to tell a story and significantly reduce the amount of other content needed to explain the
business. These will give convenience especially to those individuals who are not interested on
reading and/or too busy to read because of some factors, but can listen while doing other things.

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4. Semi-Flat Design
Flat design is not only easier for users to comprehend, but it can also load more quickly on
websites without complicated or overly-technical elements. As flat design is any element that does
not include or give the perception of three dimensions, such as shadows. It is simple, but easily
readable.
In terms of manipulating a website, it is important to be consistent in using design regardless
of whether you fully design your website using flat design or utilize shadows and other elements in
order to help visitors/customers/viewers understand your content more quickly. However, adding
elements of depth can also bring it to life.
5. Hamburger Menus
Hamburger menu was created as a website design feature to incorporate a site menu without
taking up too much room. Its three lines stacked together to roughly form the shape of a hamburger.
While it serves its purpose of condensing information, achieving a minimalist aesthetic, and keeping
uncultured site, still it may have relevant drawbacks. Taking the visitor directly to where they desire
is its advantage. However, it generally take up a ton of relevant screen space.
6. Giant Product Images
The important attack of a certain business especially online is to catch the attention of the
viewers or clients. Displaying large product images on your site to highlight different features or parts
of the product will do so. It helps designers to efficiently and effectively highlight different features
of the product. In addition, large images help visitors to generate a solid understanding of what the
different product features do.
7. Card Design
Users can pick and choose which articles they want to expand through breaking up unlike
pieces of content into cards. It keeps homepage clean and organized, without relying on a ton of text.
Card design helps to deliver easily digestible chunks of information for users.
Moreover, it can help highlights multiple products or solutions side-by-side.
8. Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product or
feature videos to highlight a specific use case. These short videos are great at bringing your solution to
life, while not overwhelming the visitor with a long experience that they must sit through.
Short videos allow prospects for quick understanding that is best for top of the tunnel. In
addition, these allow prospects to understand it quickly without watching a really long, in- depth
experience.

Wow! With your patience and perseverance on reading the content of this lesson, I can say
that you can have a bright future someday. Start it with little things. This time, it is your time to
inquire your understanding by answering the given activities.

22
 What’s More

DIRECTIONS:Enumerate the eight elements of trend in the area of modern web design.

1.
2.
3.
4.
5.
6.
7.
8.

What I Have Learned

Things to Remember!

There are three fundamental elements that point out trends namely basic needs, drivers of
change and innovations. However, there are eight elements that make up a trend namely unique and
large typology, large and responsive hero images, background videos, semi-flat design, hamburger
menu, giant product images, card design, and short products or feature videos in the modern web
design.

What I Can Do
DIRECTIONS: Based on the discussion, how can you consider something as an element that
makes up a trend? Write your answer in 3 to 5 sentences inside the given box.

ANSWE
R
_ _

_ _ _
_ _
_ _

23
 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the space
provided.

Question: Among the elements given, which do you think is very important in spotting a
trend?

Congratulations for successfully completing this lesson. This time, you can now do the
things that you need to. See you on the fifth lesson of this module.

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Lesson 5 DESCRIBE THE DIFFERENT CHARACTERISTICS

What I Need To Know

True survivor will not quit, but will continue until he/she succeed. Welcome to Module 5, you
are now on your fifth step closer to complete this module. With passion and devotion, nothing is
impossible.
At the end of this lesson, the learners will be able to:
1. define what is characteristics
2. describe the different characteristics of a trend.

What’s In
In the previous lesson, you have learned about the elements that point out trend namely basic
needs, drivers of change and innovations. Additionally, there are eight elements that point out a trend
in the modern web design. This time, you are going to describe the different characteristics of a trend.
To unlock this lesson, do the given activity below.

What’s New

DIRECTIONS: Give at least four characteristics of a trend that you can hypothesize
anchored from our previous lessons.

Brilliant answers! You are now improving. Congratulations! This time, read and understand
carefully the lesson for better understanding and to enrich you more about this module. You can now
start.

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 What Is It

As a pattern of gradual change in condition, output, and or process trend has its own
characteristics. Merriam Webster dictionary defines characteristic as a distinguishing trait, quality,
or property. However, in business dictionary it means ―a distinguishing feature or attribute of
an item, person, phenomenon, etc., usually divided into three categories: physical, functional, and
operational.‖ Thus, characteristics are what separate you or something from others. It pinpoints
the mark of uniqueness of someone or something. This time, let us apply the five (5) characteristics
which used by the professionals in fashion design skills.
1. Innovation
Even if you are trying to imitate a popular style, be sure to always bring something new when
designing. Because no matter how consistent or repurposed a popular fashion or trend might be,
always remember that something will replace it. But, the moment you add something personalized
(own touch) to it, it might distract the present trend and will be the next trend. Change is constant,
remember?
2. Brand consistency
Brand positioning means you are going to place your product or service in your customers’
mind. Attaining this requires brand consistency and loyalty to all your creative designs in order
for your customers to remember what separates you from your competitors.
3. Outerwear-ability
Outwear is very popular in every cool season. Ability to wear is well appreciated by the
customers especially in clothing. Creating simple but elegant design makes you presentable.
4. Versatility
Design versatile fashions for every season continuously done with outwear ability. They
spend less on the things they acquire. Making your audience happy means a challenge on your fashion
design ability.
5. Simplicity
Creating simple yet innovative fashion design is like setting yourself up for professional
progress. One thing is that versatility usually calls simplicity. It is easy to remember if it is simple.
Empowering your audience and building does not necessarily expensive. Make it simple.
Well done! You are now ready to answer the following activities. Do it with a diligent mind
and heart. You can now start.

What’s More
Let’s check your memory. Enumerate and describe the five characteristics of a trend
in fashion design.

Characteristic Describe/Explain
1.

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2.

3.

4.

5.

What I Have Learned

Things to Remember!

Characteristic means a distinguishing feature or attribute of an item, person, phenomenon etc.

that is usually divided into three categories: physical, functional, and operational. It pinpoints what
separates something from others. There are five (5) characteristics of a trend in the area of fashion
design namely; innovation, brand consistency, outwear-ability, versatility and simplicity.

What I Can Do
DIRECTIONS: If you are going to relate yourself on the topic, what are those characteristics of trend
which you have followed before unknowingly? Describe how those characteristics have influenced
you. Write your answer in 3 to 5 sentences.

ANSWE
R

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 Additional Activities

DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the space
provided.

Question: Give at least one model of a cell phone and give its characteristics.

Congratulations for successfully completing this lesson. This time, you can now do the
things that you need to. See you on the sixth lesson of this module.

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