Consumer Behavior

The wealth of information they obtain as a result of digital marketing has a

significant impact on their purchasing decisions.

On average, most customers can tell the difference between organic and paid
search results, will contact social media pages for more information, and
comparing the quality of their purchase before contacting the supplier.

As the impact of Digital Marketing on Consumer behaviour, businesses are now

required to produce informational content around their products, create
extensive product descriptions, and detail all aspects of the products they sell,
focus on organic, paid and social media parts of the customer journey to stay
relevant in competitive markets.

AI, Deep Learning, Machine Learning Impact on Digital Marketing

Artificial intelligence has a significant influence in shaping consumer behavior,

which should not be overlooked. It’s a strong tool that empowers customers to
make smarter decisions.

The efficiency and feasibility that technology like artificial intelligence brings to
the table drives digital marketing.
Artificial intelligence will undoubtedly have a significant impact on consumer
behavior, since firms that use AI are able to promote their products and services
more effectively than those who do not.

Because consumers are looking for convenience, they are more likely to choose
such products.