QUESTIONNAIRE

Kindly read the following statements and tick your responses in the appropriate box/column.
Kindly respond to all items honestly without omitting any items.
1.Name:
2.Gender: Male Female
3.Age: 20-25 26-30 31-35 36-40 41-45
4.Marital status: Single Married
5.Qualification:
6.Occupation: Student Self-employed Service Business Others
7.Montly Income:
8.Monthly saving:
9.Family Type: Joint Nuclear
10.No.of persons having in your family:
11.Which factor did you choosing in haircare products?
12.Frequency of using chik shampoo
1-3m 3-5m 5-7 more than 1c year
13.What are the reasons you to prefer karthika shampoo?
Rank 1-8 according to your priority
Price Fragrance Package Colour Need satisfaction
14.Are you Brand loyal to the India Haircolour?
Yes No
15.Would you recommend other in buying chik more than Karthika?
Yes No
16.Which media of advertisement influence your purchase?
Television Newspaper Brochures Display
17.How satisfied are you with chik or kartika needs that you mentioned
Satisfied Very satisfied
18.Did you like to prefer Meera more than that 2 shampoo.
19.If you preferred Meera shampoo is not available for repeat purchase than what will you do?
Karthika Chik Nyle All clear
20.What do you expect by using a shampoo to wash your Hair?
Smoothening Black shiny hair To prevent hair fall To avoid drandruff To
construct damaged hair.
21.In what Quantity do you buy shampoo?
1.Sachets Bottles/Bigger packs
22.What type of Haircare products do you use?
Hair Oil Shampoo Conditioner Gel Others
23.Have you had any side effects from using Haircare products?
Yes No
24. In a typical week, how many different types of forms of hair care products do you use(e.g.,
shampoo,conditioner,stylers,hairspray,gel,treatments,etc)
1.I don’t use any hair care products
2.1-2
3.3-4
4.4-5
5.5 Or more
25. Do you prefer two-in-one products or individual function products?
1.2-in-1 products
2.Individual products
3.I do not care.