Vivek Upadhyay

RBA2-118

Email Marketing Analysis

After cleaning the whole dataset, Total of 9731 rows of data has been analyzed.

Columns taken: City, enrolled date, enrolled time, gender code, living status, marital status, state,
status.

Interpretation:

• Total of 6808 males and 2906 female subscriber are there.

• Telangana state has the most subscriber around 4200.
• Top 5 subscriber states are Telangana, Uttar Pradesh, west Bengal, Uttarakhand, Tripura.
• Most enrollment has been seen in the month of august followed by December and least in
February.
• Also, in 2018 enrollment rate increased by 100 times then it was in last year.
• The fall in subscriber rate is decline in 2020 by around 85%.
• Total of active subscriber are 9716 and inactive subscriber are 15.
• From the donut chart it is evident that least 5 subscriber cities are Abohar, Agra, Ahmedabad
city, Ahmedabad, Adilabad.
Count of GenderCode by GenderCode Count of Status by Status Count of State by State
4.2K
4K
MALE 6.8K

Count of State
Active 9.7K
GenderCode

Status
FEMALE 2.9K
Inactive 2K
0.0K

OTHER 0.0K
0.1K 0.0K 0.0K 0.0K
0K
0K 5K 10K
TELANGANA UTTAR WEST BENGAL UTTARAKHAND TRIPURA
0K 5K PRADESH
Count of GenderCode Count of Status State
Count of Enrolled date by Month Count of Enrolled date by Year
Increase Decrease Total Increase Decrease Total
10K 10K 0.6K
Count of Enrolled da…

0.6K 1.4K
0.6K 9.7K 9.7K

Count of Enrolled date

1.1K 3.8K
2.1K

5K 0.6K 4.9K
0.8K
0.7K 5K
0.5K
0.4K 0.4K
0.6K
0K
ry ry h ril ay ne ly st be
r
be
r
be
r
be
r tal
nua rua arc Ap M Ju Ju ugu m to m m To 0.4K
Ja b M A e Oc ve ce
Fe pt De
Se No 0K
2017 2018 2019 2020 Total
Enrolled date Month Enrolled date Year
Count of Status by State least subscriber among cities

100%

1
2 (5.88%)(2.94%)
TELANGANA 11 (32.35%)
4.25K

10
(29.41%) City
UTTAR PRADESH 0.07K
Ahmedabad
Adilabad
WEST BENGAL 0.04K
Ahmedabad City
Agra
UTTARAKHAND 0.00K Abohar

TRIPURA 0.00K
10 (29.41%)

0%