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    QP MBA II May 2016

    Uploaded by

    Saket Sharma
    SAAA

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    © All Rights Reserved
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    [No. of Printed Pages — 4] MBA205 Enrol. No. . SECOND SEMESTER END TERM EXAMINATION: MAY, 2016 MASTER OF BUSINESS ADMINISTRATION OPERATIONS MANAGEMENT Time: 3 Hrs. Maximum Marks: 70 Note: Attentpt questions from all sections as directed. SECTION - A (30 Marks) Attempt any five questions out of six. Each question carries 06 marks. 1. What are the factors affecting operations strategy in an entertainment industry. Give an example. 2. What are basic elements of factory layout design. ow material handling techniques help in leveraging utilization of production resources. Illustrate with an example. 4. Define long term capacity planning. How it is linked with competitive advantage. P.T.O. (G43) MBA205 2 5 10. How scientific decisions are taken under multiple options. Illustrate with an example. Define PERT. What are the differences between CPM and PERT? SECTION - B (20 Marks) Attempt any two questions out of three. Each question carries 10 marks. Define CPM in a construction project management. How it helps in reduction of idle time. Solve by Linear programming method Maximize Z = 4x + 7y and subject to the constraints; 2x + y <= 8; 4x + Sy <=20; and xl, x2 >=0 Explain deterministtic inventory control model with two suitable examples. SECTION - C (20 Marks) (Compulsory) Founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years Jater, annual sales topped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. (WalMart), was the world’s largest retailer, with $218 billion in sales. (G43) MBA205 3 Wal-Mart's winning strategy in the U.S. was based on selling branded products at-low cost. Each week, about 100 million customers sited a Wal-Mart store somewhere in the world.-The company employed more than 1.3 million associates (Wal-Mart’s term for employees) worldwide through more than 3,200 stores in the United States and more than 1,100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom. (The first international store opened in Mexico City in 1991.) In 2001, Fortune magazine named Wal-Mart the third most admired company in America, and the Financial Times and Price water house Coopers ranked it as the cighth most admired company in the world. The following year, Wal-Mart was named number one on the Fortune 500 list and was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognized companies for outstanding achievement in employee and community relations. Wal-Mart enjoyed a 50 percent market share position in the discount retail industry. Procter & Gamble, Clorox, and Johnson & Johnson were among its nearly 3,000 suppliers. Though Wal-Mart may have been the top customer for consumer product manufacturers, it deliberately ensured it did not become too dependent on any one supplier no single vendor constituted more than 4 percent of its overall purchase volume. Further, Wal-Mart had persuaded its suppliers to have electronic “hook-ups” with its stores. P.T.O. (G43) MBA205 4 About 85 percent of all the merchandise sold by Wal- Mart was shipped through its distribution system to its stores. (Competitors supplied to their retail outlets on average Jess than 50 percent of the merchandise through their own distribution centers.) Wal-Mart used a “saturation” strategy for store expansion. The standard was to be able to drive from a distribution center to a store within a day. A distribution center was strategically placed so that it could eventually serve 150-200 Wal-Mart stores within a day. Stores were built as far away as possible but still within a day's drive of the’ distribution center; the area then was filled back (or saturated back) to the distribution center. Each distribution center operated 24 hours a day using laser-guided conveyer belts and cross- docking techniques that received goods on one side while simultaneously filling orders on the other. The company owned a fleet of more than 3,000 trucks and 12,000 trailers. (Most .competitors outsourced trucking.) Wal-Mart had implemented a satellite network system that allowed information to be shared between the company's wide network of stores, distribution centers, and suppliers. The system consolidated orders for goods, enabling the company to buy full truckload quantities without incurring the inventory costs. (a) Comment on Wal Mart strategy for achieving competitive advantage through’ distribution network? (1100) (G43) [No. of Printed Pages — 4] MBA204 Enrol. No. ‘SECOND SEMESTER END TERM EXAMINATION : MAY, 2016 MASTER OF BUSINESS ADMINISTRATION MARKETING RESEARCH Time: 3 Hrs. Maximum Marks » 70 Note: Attempt questions from all sections as directed. SECTION - A (30 Marks) Attempt any five questions out of six. Each question carries 06 marks. 1. What is the role of Marketing Research as input in decision making process? 2, Write short notes on basis measurement scales give examples. 3. What are Type 1 and Type II Errors? 4. Differentiate between Cluster sampling and stratified sampling 5. What are pre-writing considerations in report writing? ‘ P.T.O. (G42) MBA204 2 6. What is the application of Research in Identifying Market Segments? i SECTION - B (20 Marks) Attempt any two questions out of three. Each question carries 10 marks. Write down the steps in writing Marketing Research Report in Detail. : What is a Questionnaire. Write down the Questionnaire design process in detail. Explain the field work procedure in research in detail. SECTION - C (20 Marks) (Compulsory) India’s Refrigerator market estimated at Rs. 2750 Cr. is catered mainly by 10 brands. The annual capacity is estimated at around 4.15 million units is running head of demand of 1.5 millions. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. Times have changed and also the buying behaviour of the customer. Earlier it was cash and carry system. Now dealers play an important role in selling; now the systems is exchange for old “bring your old refrigerator and take a new one with many gifts”. (G42) MBA204 3 A company by name Electrolux has entered the market which has acquired Allwyn, Kelvinator and Voltas brand. Researchers have revealed that urban and city sales are declining and hence all manufacturers are trying to concentrate on rural markets. Electrolux strategy is customization of market, with special attention to the Northern and Southern India markets, while Godrej the main player thinks that dealer network in rural market for sales and service will be beneficial and is trying to give more emphasis on dealer network, whereas Whirlpool has adopted the strategy of increasing the dealer network by 30%. The market shares of the major players are as follows: * Godrej 30% * Videocon 13% ° Kelvinator 12% © Allwyn 10% © Voltas 5% * Whirlpool 27% * Daewoo 1% P.T.O. (G42) MBA204 : 4 e LG 1% © Others 1% Questions: (a) What research design should be opted by Electrolux’to conduct a study before devising a marketing strategy and why? (b) What should be the marketing mix for rural market for selling refrigerators? (1100) (G42) [No. of Printed Pages — 6] MBA-203 : “Enrol. No. occ SECOND SEMESTER END TERM EXAMINATION : MAY, 2016 MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL BUSINESS AND PRACTICES Time: 3 Hrs. Maximum Marks : 70 Note: Attempt questions from all sections as directed. SECTION -A (30 Marks) Altempt any five questions out of six. Each question carries 06 marks. 1. Discuss in detail Porter’s model for assessing competitive Advantage of Nationalist. 2. Discuss the different modes of marketing available to MNC’s for entering foreign markets. 3. Briefly describe the current EXIM policy. 4. Explain the concept of country’s risk analysis. Discuss how political risks and economic risks are assessed. P.T.O. (G41) MBA-203 1 2 5. Write short notes on: (a) The evolution of WTO from GATT {b) ASEAN “ What is dumping? What are the economic disadvantages of dumping ? SECTION - B (20 Marks) Attempt any two quéstions out of three. Each question carries 10 marks. Analyze the policies that have been implemented in developing countries to attract higher volumes of FDI with special reference to India. Do von think that the policy shift in India has been successful ? Give reasons. What are various methods of payments mailable for settlement of international trade transactions ? Explain the working of a letter of credit and list all the types of LC’s. A Define a multinational corporation, What are the benefits of MNCs operating in developing countries from the point of view of the host country ? (Gal) MBA-203 3 SECTION - C (20 Marks) (Compulsory) Gillette Targeting Emerging Markets As it entered the 21* century, Gillette faced a difficult choice. Should it continue targeting emerging market or not? Its strategy to : move aggressively into markets in the developing world and the former Soviet block had been hailed as a success only a few _ years before. Recent poor earnings, however had management considering whether this choice had been a wise one. The Boston based firm was founded in 1895 and is still best known for its original products, razors and razor blades. By the end of twentieth century Gillette had grown into a global corporation that marketed its .products in 200 countries and employed 44,000 people worldwide. About 1.2 billion people use Gillette products everyday. Its sales are about equally distributed among the United States (30%), Western Europe (35%), and rest of the world (35%). As markets matured in developing countries, Gillette sought growth product diversification, moving into lines P.T.O. (G41) MBA-203 4 such as home permanents, disposable lighters, ball point pens and batteries. In the mid 1990s. Gillette target several key emerging markets for growth. Among them were Russia. China. India and Poland. Russia was already a success story. Gillette had formed a Russian Joint venture in St. Petersburg and within 3 years Russia had become Gillette’s third largest blade market. Gillette moved into the Czech Republic had proposed as well and in 1995 Gillette bought Astra, a 10 cal; private owned rajor blade company. Astra gave Gillette expanded brand presence in the Czech market. Astra’s relatively strong position in export market in East Europe. Africa and Southeast Asia proved a boon to Gillette in those markets as well just as in other markets in the developing world. 70 percent of East European blade consumers used the older lowertech “‘double-edge blade. In more developed markets, consumers appreciated product innovation and the shaving market had moved.to more high-tech system such as Gillette Sensor. Then disaster struck: A financial crisis that began in Thailand quickly spread across Asia. Many worried investors responded by pulling money out of other emerging markets as well depressing economies across (G41) MBA-203 5 : the globe. Bad economies means slower sales for Gillette, especially in Asia, Russia and Latin America. In Russia, wholesalers could not afford to buy Gillette products. Consequently these products disappeared form retail stores and Gillette Russian sales plummeted 80 percent in a single month. Gillette found it could not meet its projected annual profit growth of 15-20 percent. The price of Gillette shares tumbied 36 percent in 6 months. To save money, Gillette planned to close 14 factories and layoff 10 percent of its workforce.’ Despite its recent bad experience in developing countries and in the former ' Soviet bloc, Gillette was still moving ahead with plant expansion plans in Russia and Argentina that would total $ 64 million. Some even suggested that this was a good time to expand in the emerging markets by buying up smaller competitors that had been hurt even worse by the crises. Meanwhile back in the developed world, another large global consumer product firm, unilever announced that it would be entering the rajor market. {a) Why do companies such as Gillette target emerging markets ? Do you agree with this strategy ? (6) P.T.O. (G41) MBA-203 6 (b) What are the dangers to Gillette of targeting emerging markets ? (6) (c) What global strategy would you suggest for a company such as Gillette ? . (8) KEK: (G41) [No. of Printed Pages — 6] MBA-202 Enrol. No. wc. SECOND SEMESTER END TERM EXAMINATION : MAY, 2016 MASTER OF BUSINESS ADMINISTRATION FINANCIAL MANAGEMENT Time: 3 Hrs. Maximum Marks : 70 Note: Attempt questions from all sections as directed. SECTION -A (30 Marks) Attempt any five questions out of six. Each question carries 06 marks. 1. Critically evaluate the goals of maximization of profit and maximization of return on equity. 2. “Individuals do have a time preference for money.” State the reasons for such preference, 3. How the concept of probability can be used in risk analysis of capital projects ? 4. Why is debt cheapest source of finance for a profit making firm ? P.T.O. (G40) MBA-202 2 5. Is it true that a firm with high degree of Operating Leverage should have a high degree of Financial Leverage ? Examine. What do you mean by financial break-even ? How is it calculated ? SECTION - B (20 Marks) Altempt any two questions out of three. Each question carries 10 marks. Diamond Engineering Co. has 10,00,000 equity shares outstanding at the start of the accounting year 2015. The ruling market price per share is - Rs. 150. The Board of Directors of the Company contemplates declaring Rs. 8 per share as dividend at the end of the current year. The rate of Capitalization appropriate to the risk class to which the company belongs is 12%. (a) Based on Modiglaini- Miller approach, calculate the market price per share of the company when the contemplated dividend is (i) declared and (ii) not declared. (G40) MBA-202 3 (b) How many new shares are to be issued by the (ce) company at the end of the accounting year on the assumption that the Net Income for the year is Rs. 2 crores ? Investment budget is Rs. 4 crores and (i) the above dividends are distributed and (ii) they are not distributed. Show the total market value of the shares at the end of the accounting year will remain the same whether dividends are either distributed or not distributed. Also find out the current market value of the firm under both situations. 8. Two companies X and Y belong to the equivalent risk group. The two companies are identical in every respect except that company Y is levered, while X is unlevered. The outstanding amount of debt of the levered company is Rs. 6,00,000 in 10% debenture. The other information for the two companies is as follows: X(Rs) Y (Rs) ‘Net operating income (EBIT) 1,50,000 1,50,000 ~_Interest 1 : 60,000" Eamings to equity holders 1,50,000 90,000 Equity capitalization rate, Ke O15 0.20 Market value of equity 10,00,000, 4,50,000 Market value of debt _: 6,00,000 Total value of the firm, V 10,00,000 10,50,000 Overall capitalization rate, Ko= EBIT/V 13.0% - 14.3% Debt equity ratio o° 1.33 P.T.O. (G40) MBA-202 4 An investor owns 5% equity shares of company Y. Show the process and the amount by which he could reduce his outlay through use of the arbitrage process. Is there any limit to the ‘process’ ? 9. From the following data, compute the duration of the operating cycle for each of the two years and comment on the increase/decrease : Year 1 (Rs) | Year 2 (Rs) Stock: Raw Materials 20,000 27,000 | Work-in-progress 14,000 18,000. Finished Goods 21,000 24,000 Purchases 96,000 1,35,000 Cost of goods sold 1,40,000 1,80,000 Sales 1,60,000 2,00,000 Debtors 32,000 50,000 Creditors 16,000 18,000 ; | Assume 360 days per year for computational purposes, (G40) MBA-202 5 SECTION - C (20 Marks) (Compulsory) 10. A company has applied for a short-term loan to a commercial bank for financing its working capital requirement. You are asked by the bank to prepare an estimate of the requirement of working capital for that company. Add 10% to your estimated figure to cover unforeseen contingencies. The information about the projected Profit and Loss A/c of the company is as under : eH Ry, Sales 27,00,006 Cost of goods sold - 530,006 Gross Profit 5,70,000. “Administrative expenses E Selling expenses 130,000 2,70,000 Profi before tax z Provision for tax 1,00.000 Cost of goods sofd has been derived as follows: Materials used 8,40,000 | Wages and Manufacturing expenses 6,25,000 Depreciation 2,353,000, 77,00,000 > Stock of finished goods (10% of total 11,20.000) productions) 5,30,000 The figures given above relate to the goods that have been finished and not to W.1.P. Goods which is equal to 15% of the year’s production (in terms of physical units) on an average, requiring full materials but only 40% of the other expenses. The company believes in keeping 2 months consumption of material in stock. P.T.O. (C40) MBA-202 6 All expenses are paid one month in arrears. Suppliers of material extend 1% months credit. Sales are 20% cash, rest are at 2 months credit. You can make such other assumptions as you deem necessary for estimating working capital requirement. aaa (G40) [No. of Printed Pages — 4] MBA201 Enrol, No. wn. SECOND SEMESTER END TERM EXAMINATION: MAY, 2016 MASTER OF BUSINESS ADMINISTRATION HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Maximum Marks ; 70 Note: Attempt questions from all sections as directed. SECTION - A (30 Marks) Aitempt any five questions out of six. Each question carries 06 marks. 1. Explain Collective Bargaining and Grievance Handling. 2. What are the challenges an HR Manager faces while handling the cross cultural diversity in the organization. 3. What is HR audit, Explain benefits of HR audit 4. What is succession planning. why it is necessary for an organization to plan. 5. Explain the concept and two types of Performance . Appraisal P.T.O. (G39) MBA201 “2 6. Explain the concept of training evaluation SECTION - B (20 Marks) Attempt any two, questions out of three. Each question carries 10 marks. Explain various methods of Recruitment on what basis a company decide to use method. Define HRP. What is the significance of human resource planning in the global business scenario? What are the factors influencing HRP. What is IHRM’? How does it differ from domestic HRM'? SECTION — C (20 Marks) (Compulsory) © In 1992, XYZ Ltd , was celebrating the tenth year in which approximately 50 percent of its new hires were women. Because it takes nearly a decade to become a partner, the Big Six accounting firm based in Wilton, Connecticut, was now sitting back waiting for all the women in the pipeline to start making bids for partnership, But something unexpected happened. Instead of seeing an increase in the number of women applying for partnership, XYZ Ltd saw a decline. (G39) MBA201 3 Talented women were leaving the firm and this represented a huge drain of capable people. In a knowledge-intensive business such as theirs, this problem went beyond social consciousness. The success of the firm was at stake. They could not afford to lose valued partners. To address the problem, the company formed the Task Force on the Retention and Advancement of Women to pinpoint the reason women were leaving. The task force conducted a massive information-gathering initiative, interviewing women at all levels of the company, even contacting women who had left the firm. The task force uncovered three main areas of complaint: (1) a work environment that limited opportunity for advancement, (2) exclusion from mentoring and networking, and (3) work and family issues. The networking and mentoring concerns seemed to~ be the most troublesome. In a male-dominated business, men often network, sometimes to the exclusion of women. To tackle this problem, XYZ Ltd retooled the work environment. It made changes such as a renewed commitment to flexible work arrangements, reduced workload, and flextime. The firm also developed plans for company-sponsored networking and formal career planning for women. In addition, the firm's five thousand partners and managers attended two-day workshops called "Men and Women as Colleagues” at a price to the company P.T.O. * 4639) MBA201 . 4 of approximately $3 million. The results have been terrific. Retention of women at all levels has risen, and for the first time in the history of the firm, turnover rates for senior managers (just before making partner) have been lower for women than for men. In addition, in 1995 the company promoted its highest percentage of new partners who were women (21 percent), XYZ Ltd is basking in its new reputation as a woman-friendly firm; It now has the most female employees in the Big Six (52 percent of new hires). This gives them external recognition in the marketplace and not only helps them with recruiting but also gives them a laudable reputation with their customers. Apart from strickly diversity concerns, the business reasons for making these changes are coming home very quickly. For its efforts, XYZ Ltd received Personel Journals 1996 Optimas Award for Competitive Advantage. Questions (a) How did the problems at XYZ Ltd occur in the first place? , (b) Did their changes fix the underlying problems? Explain, (c) What other advice would you give their managers? (1100) (G39) {No. of Printed Pages — 4] MBA207 Enrol. No. vissesseees SECOND SEMESTER END TERM EXAMINATION: MAY, 2016 MASTER OF BUSINESS ADMINISTRATION LEGAL ASPECTS OF BUSINESS Time» 3 Hrs. Maximum Marks ; 70 Note: Attempt questions from all sections as directed. SECTION - A (30 Marks) Attempt any five questions out of six. Each question carries 06 marks. 1. What are the circumstances in which agreements are obtained without FREE consent? What is the ultimate effect of such agreements? 2. Distinguish between a Sale and an Agreement to Sell. 3. What are the contents of a Partnership Deed? 4. What are salient features of a company? 5. What do you mean by Crossing of Cheques? Distinguish between General Crossing and Special Crossing. rossing PTO. “ (Gaay MBA207 2 6. What are the types of companies registered in India? SECTION - B (20 Marks) Atiempt any two questions out of three. Each question carries 10 marks. Write a detailed note on the Comprehensive E-governance through MCA 21 Scheme. Write in detail the procedure for starting a new private limited company which proposes to provide IT solutions for a Mall. The Mall wants to install state of the art technology. Is registration of Partnership compulsory? Write the effects of non-registration of a Partnership Firm SECTION - C (20 Marks) (Compulsory) (4 caselets of 5 marks each) Read the following four caselets and answer the questions that follow. (a) Mr X who has taken a Machinery from Mr Y on hire purchase basis for 20 months. The option was to be exercised at the end of 10 months. Before exercising the option, he sold the machinery to Mr (G44) MBA207 3 A,who takes without knowledge of the previous hire. Will A gets a good title? () Mr A sold his Home Theatre to Mr B on a condition that Mr B shall check the status through a qualified electroni¢ engineer. Mr B has taken the Home Theatre after his engineer verified and estimated the price. However, Mr A demanded Rs 2000/- more than what the engineer fixed. Mr B agreed and took delivery. The Home Theatre has broken down within one month. Can B return the goods. (c) Mr X a BE, MBA applied for the position of a financial researcher in a reputed Financial Consultancy Firm. Mr A, one of the interviewing committee members sends a private message through SMS that Mr X was selected. Later on, it turned out that the Company in its official communication regretted its ability to consider his case for recruitment. Mr X files a case stating that an offer already made by Mr A is a complete communication and that he should be appointed. Discuss the merits of the case. (d) A executes a promissory note in favour of Mr B for Rs50,000 to be repayable with an interest of 10%p.a and in default of payment, interest shall P.T.O. (G44) [No. of Printed Pages — 4] MBA243 Enrol. No. wees SECOND SEMESTER END TERM EXAMINATION: MAY, 2016 MASTER OF BUSINESS ADMINISTRATION BEHAVIOURAL SCIENCE-II Time: 3 Hrs. Maximum Marks: 60 Note: Attempt questions from all sections as directed. . SECTION - A (24 Marks) Attempt any four questions out of five. Each question carries 06 marks. 1. Discuss the importance of behavior in communication. 2. What are the different types of interpersonal communication? 3. Explain Linear and Transaction model of communication. 4: Explain indirect strategies of terminating relationship. 5. Give some guidelines for creating and ‘sustaining healthy climate for interpersonal relationship P.T.O. (G46) MBA243 2 SECTION ~ B (20 Marks) Attempt any two questions out of three. Each question carries 10 marks. Explain the steps to improve interpersonal communication. “Individual difference plays a crucial role in relations” Agree/Disagree? Give reasons. Write short notes on (a) Role of culture in communication (b) Self Disclosure SECTION - C (16 Marks) (Compulsory) Read the case study. & answer the following questions: The company had several departments and hundreds of employees. The company was family owned, family managed and completely family oriented. The owner, his brother, their sons, and their daughters-in-law managed all the affairs of the company. The heads- of-department contacted the directors (owners) for any decisions that needed to be made. One of the (G46) MBA243 3 directors was always present in the office, and at hand, to hand out decisions on critical and not-socritical matters. It was a norm to take decisions unilaterally without consulting the rest of the family members. Sometimes employees were scolded for their acts and it was later found that they had merely followed orders given by one of the directors. Departmental heads started taking advantage this functioning style. They knew which boss to turn to for a particular wish to be granted. The directors seethed in anger, at times did not agree with what had happened, but kept quiet because one of them had granted permission. This style of functioning divided the staff into favorites and non-favorites of one or the other directors. This led to enquiry by each director about what was going on. It also led to a showdown between employees first and the directors later. The showdown became a big issue and needed to be sorted out by the chairman, the original promoter of the company. The performance .of the company started suffering. The atmosphere inside the factory became tense and once —happy campus was riddled with misunderstandings. P.T.O. (G46) MBA243 4 The chairman called a meeting of all departmental heads. The departmental heads could not arrive at a solution. They mentioned nothing about how they approached different directors for getting different things. They even sent each director’s favorite to him to get what they wanted. The communication channels remained clogged and things came to such a pass one day that some young directors asked for a division of the factory. This came as a big blow to the chairman who suffered a heart attack. Questions : (a) What are the basics of work-team communication that are neglected by the company? (b) Give your suggestions to solve the above problem. (1100) (G46) [No. of Printed Pages — 4] MBA242 Enrol. No. ......- SECOND SEMESTER END TERM EXAMINATION : MAY, 2016 MASTER OF BUSINESS ADMINISTRATION BUSINESS COMUNICATION-II Time: 3 Hrs. Maximum Marks: 60 Note: Attempt questions from all sections as directed. SECTION — A (24 Marks) Attempt any four questions out of five. Each question carries 06 marks. 1. What is cross functional communication? 2. Explain the star, hierarchy and vertical network of communication. Draw essential diagrams. 3. How conversations through email create the image of person? Explain with examples. 4. Draft an email to your colleague to ask him to arrange for accommodation of yours in the Chandigarh city as you have to.visit Chandigarh for official purpose. P.T.O. (G48) MBA242 2 5. Draft-a memo to Mr. Ashok for continuously misbehaving with the female staff of the organization. SECTION - B (20 Marks) Attempt any two questions out of three. Each question carries 10 marks. What is cross functional communication? Explain situations when the Research and Development Department have to communicate with marketing department of any kind of organization. Draft a one page resume of yours to apply in Alphabets Inc. for the opening in all specialization of MBA. There is a production and purchase department in an organization who work together and very congenial environment prevails between the members. After the joining of Ms. Kavita in purchase department who is 62 years old and have some problems with one Ms. Anika of Production department and she abhor her a lot. This way the environment between the teams is spoiling. Now the head of both the teams along with most trusted people of both the team are discussing that how the old harmony can come back and where the fault is? Draft the conversation between the 2 department heads and their colleagues on the same regard. (G45) MBA242 3 9. SECTION -— C (16 Marks) (Compulsory) A Reply Sent to an Erring Customer Dear Sir, Your letter of the 23rd, with a cheque for Ts. '25000/- on account, is to hand. We note what you say as the difficulty you experience in collecting your outstanding accounts, but we are compelled to remark that we do not think that you are treating us with the consideration we have a right to expect. It is true that small remittances have been forwarded from time to time, but the debit balance against you had been steadily increasing during the past twelve months until it now stands at the considerable total of Rs. 85000/-. Having regard to the many years during which you have been a customer of this house and the, generally speaking, satisfactory character of your account, we are reluctant to resort to harsh measures. We must, however, insist that the existing balance should be cleared off by regular installments of say Rs.10,000/- per month, the first installment to reach P.T.O. (G45) MBA242 4 us by the 7". In the meantime you shall pay cash for all further goods; we are allowing you an extra 3% discount in lieu of credit. We shall be glad to hear from you about this arrangement, otherwise we shall have no alternative but definitely to close your account and place the matter in other hands. Yours truly, (a) Comment on the appropriateness of the sender’s tome to a customer. (b) Point out the old-fashioned phrases and expressions. (c) Rewrite the reply according to the principles of effective writing in business. (1100) (G45) e Pri A " - : Ne oe trintca Pages 2h SECOND SEMESTER END TERM EXAMINATION : MAY, 2016 MASTER OF BUSINESS ADMINISTRATION MBA 244 FRENCH Time: 2 Hrs Max Marks: 60 Note: Attempt questions from all sections as directed. Section - Az Attempt any four questions out of five. Each question carries 06 marks. [24 Marks] 1... Donnez Varticle qui convient a) Crest__crayon b) C’est___mue de Sylvie. ¢) Ce sont__stylos d) C'est. appartement ¢) C’est. restaurant f)C’est école. 2. Mettez au pluriel. (Ex. : un touriste étranger —+ des touristes étrangers) *a) Un chanteur anglais b) Une ile frangaise- c) Un écrivain espagnol < 3 Ecrivez Pheure a) 2.30 b) 6.10 c) 5.15 d) 7.45 ¢) 13.30 f) 17.00 4. Choisissez le verbe correct : a) Je suis/fais du football . b) Maria parle/regarde la télévision. i : : c) Vous étes/avez quel age? 4) Tu connais/sais La France’? ' c) Je veux/peux ce stylo . O I va/vient au cinema. wn . Complétez avec a l'heure , cn avance , en retard a) Elle a rendez vous a midi. Elle arrive a 11h30. Elle est - b) Hla rendez-vous 4 18h: I arrive & 18h30. Il est__ - ‘ c) Ha rendez-vous 413 h. {arrive & 13b.1i est | 4) Le train part & 8h. il arrive a la gare a 7h 30. Il est ‘ Section - B : Attempt any two questions out of three. Each question carries 10 marks. (20 Marks} | 6. Transformez en utilisant un adjectif possessif. a) Ce stylo est 4 Tristan, _—+C’est son stylo. b) Ces jeux vidéos sont a Pierre. , -

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