Kenneth W.

Binder

7 Old Orchard Drive

Weston, CT 06883
Home Office: (203) 454-5960
Mobile: (203) 216-5510

Business Development and Sales Management

Account Management and Client Services

Dynamic Media Sales and Marketing Executive driven to produce outstanding result
s. Big-picture, analytical vision, with leadership and tenacity to successfully
penetrate new markets, capture market share and accelerate corporate-revenue gro
wth. Hunter / harvester mentality. Value creator credited with rapidly accelerat
ing corporate revenue growth.
Areas of Expertise include:
Business Analysis, Development & Growth / Persuasive Communicator & Negotiator /
Project Management/ Strategic Planning / Client Needs Evaluation / Account Deve
lopment & Retention / Customer Relationship Management (CRM) / Proposal Developm
ent / Budget Management / Team Leadership / Revenue Generation / Corporate & Bra
nd Enhancement / Microsoft Office Experience, Digital Media & Technology Experie
nce and Expertise

PROFESSIONAL EXPERIENCE
PALACE DIGITAL STUDIOS / PRODUCTION CENTER, Norwalk, CT 2009-2010
Leading provider of the highest-quality HD video production, editorial, audio re
cording, web design, computer graphics design and animation and, CD & DVD produc
tion/duplication, with annual sales ranging from $14 to $16 million.
Vice President, Business Development - Clients: advertising, entertainment, publ
ishing, pharmaceutical, healthcare, education, manufacturing; computer, corporat
ions, cable networks, and independent visual production companies.
Challenged to expand client base while promoting customer liaison with our diver
sified production team. Our focus was to meet all client requirements in program
content, graphic design, custom printing and packaging for program release.
* Aggressively market company to drive brand recognition and company visibility
to keep pace with the competition and challenging economic market.
* Successfully identified and landed several new accounts through networking, p
rospecting, cold calling and referrals.
* Increased market share and revenue through expansion of services provided to
existing clients.
* Liaison with all internal departments as well as vendors to coordinate projec
ts and client requests focused on meeting and exceeding client expectations. Pu
rsued "outside services" for specialty printing and packaging revenue streams.
* Prepared proposals and marketing materials as required.
CINE MAGNETICS INCORPORATED, Armonk, NY 1998-2009 (11 years)
DVD, CD and Video Program Creation, Authoring, Duplication and Replication
Specialists with a fully licensed facility for all DVD, CD and Video services.
Senior Account Executive - Accountable for Direct Sales and Marketing of media s
ervices to corporate, industrial, educational firms and video production compani
es. Supervised 4 customer service representatives internally.
* Cultivated and managed more than 65 client accounts in concert with supportin
g customer service team's project initiatives. Collaborated with technical staff
to facilitate projects, and created / implemented client proposals.
* Maintained key contact with clients to execute project entry, change of order
s and to resolve issues.

* Implemented customer-focused, needs evaluation service relationships resultin

g in increased revenue streams.
* Recruited from Color Film Corporation by Cine Magnetics, a competitor, to eli
minate direct competition and to have my accounts moved over to their firm. I ma
naged and expanded our IBM Corporation relationship.
* Responded to our client base by providing customized proposals based on custo
mer's RFP / RFQ specifications. Researched and developed necessary input data, w
orking closely with our production staff to provide the fastest project turnarou
nd.
COLOR FILM CORPORATION / VIDEO DIVISION, Norwalk, CT 1985 - 1998 (13 Years)
Sales Manager - In charge of building revenue from sale of company's media produ
ction and custom printing and packaging services and grooming sales personnel at
satellite office locations in the U.S. through comprehensive training.
* Within 3 years was top business developer of division, having increased clien
t base by over 100%. Key clients included: American Express, IBM Corporation (se
e below), Arthur Young Business Systems, Scholastic Inc. and Champion Internatio
nal.
* Proposed and implemented a new recycling program for American Express and Cha
mpion International, meeting their mandates for recouping some costs and recycli
ng product materials. Used paperboard packaging products instead of the industr
y standard plastic products.
* Held full accountability for account management, new business acquisition, pr
oposal development for both the federal government and corporate/industrial mark
et sectors. I was responsible for all aspects of client relations.
* Identified and integrated various suppliers and vendors to meet client requir
ements that could not be handled on site.
* Handled all aspects of account development and management, including the trai
ning of Customer Service Representatives to assist in acquiring and retaining cl
ients.
* Led and directed internal client service representatives and coordinated acti
vity with outside suppliers and vendors.
* Major account management of IBM Corporation's S/390 Media Marketing campaign.
This included identifying and establishing relationships with key vendors to pr
ovide critical production elements and services, encompassing custom graphics, p
rinting and packaging, writing cover letters, database management for the media
distribution to their clients while observing USPS Bulk Mail specifications. Thi
s required intense "hands-on" coordination, communication and program resolution
on a very compressed schedule that often involved working on weekends and some
holidays. There were two monthly programs, Technical Insights and Magazine editi
ons.
* Collaborated on design and content of our sales booth for trade shows, with m
aterial needed to provide attendees.
* Pivotal in development of effective marketing collateral that strengthened co
rporate visibility and expanded business opportunities at trade show exhibitions
, conferences and seminars held throughout North America.

EDUCATION:
Ithaca College - Ithaca, NY
Bachelor of Science (BS) Communications Management
Dual Major: Television / Radio Production and Business Administration Degrees
PROFESSIONAL AFFILIATIONS:
Association of Career Professionals
Media Communications Association (MCA)
Connecticut Digital Media Association