Final Proposal

Group 6
Kourtlyn Brown, Paul Pope, Karla Martinez,
Brandon Alberto, Elisa Niño, and Cameron Moore
 1. Overview of STC L.E.A.R.N.
2. Goals
3. SWOT Analysis
4. Key Message
5. Brand Voice
6. Target Audience

Table of Contents 7.
8.
Keyword Strategy
Channels
jnj 9. Content Calendar
10. Benefits of Channels
11. Posts
12. Summary
STC L.E.A.R.N
Five main areas of support:
● Tutoring

● Academic enrichment

● Childcare relief

● Home study supplies

● Weekly Updates
Statement of STC L.E.A.R.N.’s Goals

● Encourage every student

● Provide access to equal learning
● Introduce academic opportunities
● Overcome personal + social obstacles
● Navigate social + personal obstacles
STC L.E.A.R.N. SWOT Analysis
Strengths: Opportunities:
● Ample funding ● Offer learning resources
● Community support

Weaknesses: Threats:
● Lack of publicity ● Racism
● Lack of clarity (what STC LEARN ● Lack of analytics
is)
● Language barriers
Key Message
● An extension of the school system

● Support for both families and their students

STC L.E.A.R.N. Voice
STC L.E.A.R.N. was created to assist the families and students of D303.
They want the community to know and feel there are selective resources
available.
● Inviting
● Supportive
● Accessible
STC Target Audience
● Primarily Students K-12 in D303
● It’s Important for us to reach the faculty and students parent’s
● The faculty that STC L.E.A.R.N. will target is counselors, social workers, teachers,
and administration.
Keyword Strategy

Research popular Apply the keywords to STC L.E.A.R.N. will

words using Google social media & website appear as one of the
trends posts first results on Google
Potential Keywords

○ Help ○ School/supplies
○ Financial ○ Community
○ Resources ○ Equality
○ Tutoring ○ Success
Create a
Social
Media
Presence
Channels
Newsletter, Facebook, Instagram
 Our Content Calendar
Goal: Post 2-3 times a week
Sun Mon Tues Wed Thurs Fri Sat
Week 1 Facebook Instagram Newsletter
Post #1 Post #1

Week 2 Facebook Instagram

Post #2 Post #2

Week 3 Instagram Newsletter

Post #3

Week 4 Instagram Facebook

Post #4 Post #3

Week 5 Facebook Newsletter

Post #4

Week 6 Instagram Facebook

Post #5 Post #5
 Benefits of
a Newsletter
- Increases awareness

- Keeps consumers up to date

- Drives traffic to your social media

platforms & website
Example of Newsletter
 Benefits of
Facebook
- Primary users consist of adults
- Facebook provides a community
that is easy to reach
- Easy to navigate and maintain
Facebook Post #1

Caption:

Help close the gap by donating to

STC L.E.A.R.N.! Every donation
counts to strive for learning
equality. Click the link to donate
https://www.paypal.com/donate/?ho
sted_button_id=AFL5N9LL7KDDQ
Facebook Post #2
Caption:

Receiving help from STC L.E.A.R.N. is as easy a

1-2-3
Follow these steps:
1) If you are a parent or D303 staff member
determine what resources the students need.
2) Leave a detailed message for STC L.E.A.R.N.
at (630) 225-3131 or complete the online
intake form here
https://sites.google.com/view/stclearn/get-sta
rted?authuser=0.
3) An STC L.E.A.R.N. volunteer will contact
you within 2 business days to complete your
intake and explain the funding process.
Facebook Post #3

Caption:

STC L.E.A.R.N. wants YOU to feel

brand NEW. Accomplish your school
to-dos with new school supplies.
 Benefits of
Instagram
- Engaging visuals with short
caption
- Large audience that applies to
students, faculty and parents
- Easy viewer recognition and
consistent messages
 Instagram Post #1
Caption:

As in most communities, a portion of

students in the St. Charles School District
experiences large gaps in equality regarding
outside resources families can access. This
gap is due to obstacles created by lack of
privilege.

While families with resources can assure that

their children receive extracurricular support
and academic "boosts" outside of school;
families with less privilege cannot.

The gap in learning continues to widen; in

addition, the COVID-19 pandemic continues
to amplify the need for remote learning-
which has already magnified this gap.
 Instagram Post #2
Caption:

Qualifiers of inequality can include

race, gender, culture, language, financial
situation, or family circumstances. All
students have a set of advantages and/or
obstacles created by whatever
opportunities they may or may not have
access to.

While these advantages and obstacles

have nothing to do with intelligence
and natural capabilities, they can
impact outcome, success, and overall
academic achievement.
 Instagram Post #3
Caption:

STC Learn partners with D303 families

to assist with the funding of logistical
and/or academic supports required to
provide equal learning opportunities
for their students so we can work
together to "close the gap".

With a referral from a D303 staff

member, any family in the district can
apply for funding from STC L.E.A.R.N.
to help secure the additional
extracurricular academic resources
they feel their child may need.
 Summary Summary
● Facebook should be primary social
media platform for STC L.E.A.R.N.

● Instagram is a potential platform to

target students
j
● Newsletters increase awareness & keep
consumers up to date

● STC L.E.A.R.N. will increase overall

engagement by using keywords in posts