Title: 06 – Power of Digital Marketing

Learning Objectives:

1. Understanding the significance of Digital Marketing today

2. Understanding what benefits can Digital Marketing do for the company

Description:

Digital Marketing has become a buzzword of the modern day internet, but why is it so
important? Looking at facts we find how the world’s consumers are shifting towards digital media:
About half of the world’s population is now an internet user and around 3 billion people are mobile
phone internet users; the same amount of people use social media each month. If the consumers are
now digitally present, marketing needs to be there as well. Digital Marketing is beneficial over
traditional marketing because it reaches more people, is more personal, allows more engagement from
the customer, allows innovative communications, is important for online sales, and reduces costs
immensely.

Further Reading:

https://prowly.com/magazine/advantages-of-digital-marketing-over-traditional-marketing

https://www.lyfemarketing.com/blog/benefits-digital-marketing