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1. PROGRAMME SPECIFICATION

1. Programme Name Bachelor of Digital Business

2. Final Award Bachelor of Digital Business
3. Awarding Institution Universitas Insan Cita Indonesia
4. Teaching Institution Universitas Insan Cita Indonesia
Professional or Statutory Body Badan Akreditasi Nasional
5.
of Accreditation (National Accreditation Organization)
6. Language(s) of Instruction Bahasa Indonesia and English
Mode of Study
Digital Simulator Teaching & Learning
7. (Conventional, Digital
System (DSTLS)
Learning, etc.)
Mode of Operation
8. Private
(Franchise, self-govern, etc.)
Study Scheme (Full Time / Part
9. Full Time
Time)
:
Minimum 3 years
10. Study Duration Maximum 6 years
:
No of
Type of Semester No of Weeks/Semester
Semesters
Normal 8 14
Short 1 8
11. Entry Requirements SMA/SMK/Diploma or equivalent

2. PROGRAMME OUTCOMES

Upon successful completion of bachelor of digital business in digital business, the

student should have met the following Student Learning Outcomes:
(i) Demonstrate their academic and technological excellence professionally and globally,
particularly in areas related to digital business and contribute innovatively to the nation’s
wealth creation.
(ii) Design and develop digital business products using artificial intelligence and data mining
techniques, skills for contemporary business environments by employing appropriate
problem solving strategies
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(iii) Advance their careers by assuming increasing levels of responsibility, leadership and
acquiring professional and advanced academic qualifications.
(iv) Recognize and practice professional, ethical, environmental and societal responsibilities
and value different global and cultural aspects of their work and society.
(v) Practice communication, problem solving and decision-making skills through the use of
appropriate technology and with the understanding of the business environment.
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3. PROGRAM HIGHLIGHTS

Academic Uinequeness
Students are provided by the curriculum tracks that focus on comprehensively building
students’s academic knowledge, practical skills and professional values. In the first
year of study, moreover, every student at UICI should master the basic fundamental of
digital culture competences, such as graphic design, developing website, and creating
digital animation as well as video 2D and 3D.

Practical Orientation
Digital Business program enhances professional training by providing unique
opportunities of internship, digital business incubator, guest lectures, and mentorship
of being entrepreneurs.

Strong Administration
The program provides comprehensive services for students studying at UICI.

4. BODY OF KNOWLEDGE

4.1 TECHNICAL KNOWLEDGE AND COMPETENCIES

Digital technologies have become well-known as an important determinant of

economic growth, national security, and international competitiveness. The digital
economy has a profound influence on the trajectory of the world and the well-
being of ordinary citizens. This affects everything from resource allocation to
income distribution and growth. Therefore, professional, innovative, creative and
entrepreneurial human resources are needed

Universitas Insan Cita Indonesia has opened a digital business department in

which the curriculum is designed to prepare students to have essential knowledge
and skills for being professional practitioner in digital business and pursuing a
higher degree. The curriculum contains thirty two point six percent (32,6 %) of
General Courses, nine point one percent (9,1%) of Basic Skills Courses, fourty
seven point nine percent (47,9 %) of Compulsory Core Courses, four point fifteen
percent (4.15 %) of Elective Courses and six point twenty five percent (6,25%) of
Special Basic Subjects as shown in Table 1.

The curriculum in Compulsory Core Courses as shown in Figure.1 pays more

attention on Digital Business Development (46.15 %), Business Agility (15,38 %),
Digital Finance and Fintech (15,38 %), and Digital Marketing and Analytics
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(23,08 %).
Table.1: Classification of courses

No. Classification Credit Hours Percentage

i. General Courses 47 32,6%
ii. Basic Skills Courses 13 9,1%
iii. Compulsory Core Courses 69 47,9%
iv. Elective Courses 6 4,15%
v. Special Basic Subject 9 6,25%
Total 144 100
Classification of courses for digital business programme
Digital Business Courses 124
A 86,1%
Total credit hours for Part A 124
Non-Digital Business Courses 20
B 13,9%
Total credit hours for Part B 20
Total credit hours for Part 144 100
A and B
15. Total Credit Hours to 144
Graduate

COMPULSORY CORE COURSES OF DIGITAL BUSINESS

[CATEGORY NAME]
23,08%

[CATEGORY NAME]
46,15%

[CATEGORY NAME]
15,38%

[CATEGORY NAME]
15,38%

Figure.1: The percentage of each area of compulsory core courses of Digital Business,
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UICI

4.2 CLASSIFICATION OF COURSES

4.2.1General Course
General Courses consists of 47 credits in the curriculum that is expected to shape the
personality and attitudes of students to enter social life. The general courses are as follows:
Required course of country (8 credits)
MKU61012: Al Islam (2 credits),
MKU61022: Pancasila (2 credits),
MKU61032: Kewarganegaraan (2 credits), and
MKU61042: Indonesian Language (2 credits)

Required course of university (39 credits)

ICI61012: Islam and Keindonesian I (2 credits),
ICI61012: Islam and Keindonesian II (2 credits),
ICI61023: Logic (3 credits).
ICI62033: Introduction to AI and Big Data (3 credits),
ICI61043: Introduction to Computer and ICT (3 credits),
ICI61053: Introduction to Management (3 credits),
ICI61063: Introduction to Statistics (3 credits)
ICI62073: Digital Literacy (3 credits)
ICI61083: English for Academic Purposes (3 credits)
ICI61092: Creative Entrepreneurship (2 credits),
ICI61102: Seminar Proposal (2 credits),
ICI61114: Internship (4 credits).
ICI62126: Thesis/Final Project (6 credits)

4.2.2 Basic Skills Course

Basic Skills Courses consists of 13 credits that are primarily aimed at providing a foundation for
the formation of expertise, both for the benefit of the profession as well as materials for the
development of science and technology. The Basic Skills Courses are as follows:
BD602013: Philosophy of Science (3 credits),
BD602023: Math for Business (3 credits),
BD602033: Alghoritm (2 credits),
BD602042: Ethics for Digital Business (2 credits) and
BD602053: Financial Report (3 credits).

4.2.3 Compulsory Core Courses

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Compulsory Core Courses consist of 69 credits which form a professional college graduate that
must be followed by all students until graduation which are divided into the following areas:

4.2.3.1 Digital Business Development

The courses introduce on know-how and practice innovation with the
help of on campus state of the art labs in order to materialize students’
creativity. The courses consist of 30 credits as follows:

BD612013: The Concept of Innovation in Digital Business (3 credits),

BD613023: Digital Business Models and System Design (3 credits),
BD613033: Business Feasibility Study (3 credits),
BD613043: Leadership, Innovation and Change (3 credits),
BD614053: Enterprise Risk Management (3 credits),
BD613063: Managing Digital Organization (3 credits),
BD614073: IoT and 5G for Business (3 credits),
BD614083: Digital Product Development (3 credits),
BD613093: E-commerce and Small and Medium Enterprise (3 credits).
BD614103: Supply Chain Management (3 credits),

4.2.3.2 Business Agility

The courses consist of 12 credits with knowledge of business agility as
follows:

BD615113: Statistical Analysis (3 credits),

BD614123: Data Driven Decision Making and Problem Solving (3
credits),
BD614133: Business Agility (3 credits), and
BD615143: Digital Business Analytics and Big Data (3 credits).

4.2.3.3 Digital Finance & Fintech

The courses consist of 12 credits as follows:
BD613153: Fintech Industry (3 credits),
BD616163: Banking and Digital Payment Industry (3 credits),
BD615173: Digital Economy (3 credits), and
BD615183: Investment and International Trade (3 credits).

4.2.3.4 Digital Marketing & Analytics

The courses consist of 15 credits as follows:

BD613193: Principles of Digital Marketing (3 credits),

BD614203: Public Relations and Digital Advertising (3 credits),
BD616213: Digital Consumer Behaviour Analysis (3 credits),
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BD616223: Digital Marketing Disruption and Research (3 credits), dan

BD616233: Marketing and Advertising Contents (3 credits).

4.2.4 Elective Courses

The courses consist of 6 credits as follows:

BD626243: Block Chain and Crypto Currency (3 credits),

BD626253: Social Media Management (3 credits), and
BD626263: Business Collaboration and Partnership (3 credits).

4.2.5 Special Basic Subjects

The course consists of 9 credits as follows:
BD627279: Kuliah Kerja Nyata

4.3 BENCHMARKS
1) Sloan school of management, Massachusetts Institute of Technology,
2) Business School, Harvard University,
3) Business School, National University of Singapore.
4) Judge Business School, Cambridge University,
5) Business School, Australian National University,
6) Business School, Barcelona University.

5. CAREER PROSPECTS

Graduates of this program are primarily digital business which is responsible for the
as follows:

1) Digital Business Researcher

2) Business Analytics
3) Business Start-Up development.
4) Technopreneur.
5) Digital Marketer.
6) Digital Payment and Fintech Analyst.
7) Digital Business Consultant.
8) Digital Business Strategist.
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6. CURRICULUM STRUCTURE
Year 1, Semester 1

No Code Courses Credits Semester

Tutorial Graphic Design - 1
Tutorial Website Development - 1
Tutorial TOEFL 1 - 1
MKU61012 Al Islam 2 1
MKU61022 Pancasila 2 1
MKU61032 Kewarganegaraan 2 1
MKU61042 Indonesian Language 2 1
ICI61053 Introduction to Management 3 1
ICI61063 Introduction to Statistics 3 1
ICI61023 Logic 3 1
ICI61043 Introduction to Computer and ICT 3 1
Total Credits 20
Year 1, Semester 2
No Code Courses Credits Semester
Tutorial 2D and 3D Design - 2
Tutorial Content Video Creation - 2
Tutorial TOEFL 2 - 2
ICI62033 Introduction to AI and Big Data 3 2
BD602013 Philosophy of Science 3 2
ICI62073 Digital Literacy 3 2
BD602033 Alghoritm 2 2
BD602023 Math for Business 3 2
BD602042 Ethic for Digital Business 2 2
BD602053 Financial Report 3 2
BD612013 The Concept of Innovation in Digital Business 3
Total Credits 22
Year 2, Semester 3
No Code Courses Credits Semester
ICI61012 Islam and Keindonesiaan I 2 3
BD613023 Digital Business Models and System Design 3 3
BD613033 Business Feasibility Study 3 3
BD613043 Leadership, Innovation and Change 3 3
BD613193 Principles of Digital Marketing 3 3
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BD613153 Fintech Industry 3 3

BD613093 E-commerce and Small and Medium Enterprise 3 3
BD613063 Managing Digital Organization 3
Total Credits 23
Year 2, Semester 4

No Code Courses Credits Semester

BD614123 Data Driven Decision Making and Problem Solving 3 4
BD614053 Enterprise Risk Management 3 4
BD614083 Digital Product Development 3 4
BD614073 IoT and 5G for Business 3 4
BD614103 Supply Chain Management 3 4
BD614133 Business Agility 3 4
BD614203 Public Relations and Digital Advertising 3 4
Total Credits 21

Year 3, Semester 5

No Code Courses Credits Semester

ICI625012 Islam and Keindonesiaan II 2 5
ICI625083 English for Academic Purposes 3 5
ICI625092 Creative Entrepreneurship 2 5
BD615113 Statistical Analysis 3 5
BD615143 Digital Business Analytics and Big Data 3 5
BD615173 Digital Economy 3 5
BD615183 Investment and International Trade 3 5
Entrepreneurship Mentoring I
Total Credits 19

Year 3, Semester 6

No Code Courses Credits Semester

BD616163 Banking and Digital Payment Industry 3 6
BD616223 Digital Marketing Disruption and Research 3 6
BD616233 Marketing and Advertising Contents 3 6
BD616213 Digital Consumer Behaviour Analysis 3 6
Elective Course I 3 6
Elective Course II 3 6
Entrepreneurship Mentoring II 6
Total Credits 18
Year 4, Semester 7

No Code Courses Credits Semester

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ICI61114 Internship 4 7
ICI61102 Seminar Proposal 2 7
BD627279 Kuliah Kerja Nyata 9 7
Entrepreneurship Mentoring III - 7
Total Credits 15
Year 4, Semester 8

No Code Courses Credits Semester

ICI62126 Thesis/Final Project 6 8
Entrepreneurship Mentoring IV - 8
Total Credits 6