Topics

What is Data Analytics ?

Importance of Data Analytics

Benefits of Data Analytics

Application of Data Analytics

Introduction to
Types of Data Analytics
Data
End
Analytics
 WHAT IS DATA ANALYTICS ?
Data analytics is the science of analysing raw data in order to
make conclusions about that information.
 WHAT IS DATA ANALYTICS ?
The term data analytics
also refers to the
process of examining
datasets to draw
conclusions about the
information they contain.
Data analytic techniques
enable you to take raw
data and uncover
patterns to extract
valuable insights from it.
 IMPORTANCE OF DATA ANALYTICS

• Data analytics is important because it

helps businesses optimize their
performances.
• Implementing it into the business model
means companies can help reduce costs
by identifying more efficient ways of doing
business and by storing large amounts of
data.
 IMPORTANCE OF DATA ANALYTICS

• A company can also use data analytics to

make better business decisions and help
analyze customer trends and satisfaction,
which can lead to new—and better—
products and services.
 SPECIFIC BENEFITS OF DATA ANALYTICS

• Improved Decision Making

• More Effective Marketing
• Better Customer Service
• More Efficient Operations
 BENEFITS OF DATA ANALYTICS

Improved Decision Making

• Companies can use the insights they gain from data
analytics to inform their decisions, leading to better
outcomes.
• Data analytics eliminates much of the guesswork from
planning marketing campaigns, choosing what content
to create, developing products and more.
• It gives a much clearer view of what customers needs,
which means better understanding, enabling
companies to meet customer needs better.
• With modern data analytics technology, companies can
continuously collect and analyze new data to update
their understanding as conditions change.
 BENEFITS OF DATA ANALYTICS

More Effective Marketing

• Better understanding of customer leads to more effective
marketing.
• Data analytics also gives useful insights into how marketing
campaigns are performing so that fine-tuning can be made
for optimal outcomes.
• Using Analytics tool, companies can gain insights into
which audience segments are most likely to interact with a
campaign and convert. This information can also be used
to adjust targeting criteria either manually or through
automation, or use it to develop different messaging and
creative for different segments.
 BENEFITS OF DATA ANALYTICS

Better Customer Service

• Data analytics provide companies with more insights into
their customers, allowing them to tailor customer service to
their needs, provide more personalization and build
stronger relationships with them.
• Data can reveal information about your customers’
communications preferences, their interests, their concerns
and more. Having a central location for this data also
ensures that your whole customer service team, as well as
the sales and marketing teams, are on the same page.
 BENEFITS OF DATA ANALYTICS

Better Customer Service

• Data analytics can help streamline your processes and
save money. An improved understanding of what customer
wants means less time on creating ads and content that
don’t match customer’s interests.
• In addition to reducing costs, analytics can also boost your
revenue through increased conversions, ad revenue or
subscriptions.
 APPLICATION OF DATA ANALYTICS
• Travel and hospitality industry - this industry can
collect customer data and figure out where the
problems, if any, lie and how to fix them.
• Healthcare combines the use of high volumes of
structured and unstructured data and uses data
analytics to make quick decisions.
• The retail industry uses large amounts of data to
meet the ever-changing demands of shoppers.
The information retailers collect and analyze can
help them identify trends, recommend products,
and increase profits.
 APPLICATION OF DATA ANALYTICS
• Data analytics has an important role in the banking
and finance industries.
• Data analytics can provide critical information for
crime prevention, and environmental protection.
Researchers are currently using machine learning
to protect wildlife.
 TYPES OF DATA ANALYTICS

• Descriptive analytics
• Diagnostic analytics
• Predictive analytics
• Prescriptive analytics
 TYPES OF DATA ANALYTICS

What is Descriptive analytics ?

• This type of data analytics describes what has
happened over a given period of time.
 Have the number of views gone up?
 Are sales stronger this month than last?
 TYPES OF DATA ANALYTICS
What is Diagnostic analytics ?
• Type of analytics that focuses more on why
something happened. This involves more diverse
data inputs and a bit of hypothesizing.
 Did the weather affect beer sales?
 Did that latest marketing campaign impact sales?
 TYPES OF DATA ANALYTICS
What is Predictive analytics ?
• A type that moves to what is likely going to happen
in the near term.
 What happened to sales the last time we had a hot
summer?
 How many weather models predict a hot summer this
year?
 TYPES OF DATA ANALYTICS
What is Prescriptive analytics ?
• A type of data analytics that suggests a course of
action.

Example:
If the likelihood of a hot summer is measured as
an average of these five weather models is above
58%, we should add an evening shift to the
brewery and rent an additional tank to increase
output.
 WHAT IS A DATA ANALYST ?
• Data analysts exist at the intersection of
information technology, statistics and business.
• They combine these fields in order to help
businesses and organizations succeed.
• The primary goal of a data analyst is to increase
efficiency and improve performance by discovering
patterns in data.
 ROLE OF DATA ANALYST

• The work of a data analyst involves working with

data throughout the data analysis pipeline. This
means working with data in various ways.