FACTOR

/VARIABLES Resp_no X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X1

7 X18
/MISSING LISTWISE
/ANALYSIS Resp_no X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X17
X18
/PRINT UNIVARIATE INITIAL CORRELATION KMO EXTRACTION ROTATION FSCORE
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/SAVE REG(ALL)
/METHOD=CORRELATION.

Factor Analysis

Descriptive Statistics
Mean Std. Deviation Analysis N
Respondent Number 37.9014 21.84632 71
Price on Road 1.8310 .82784 71
Brand Name 1.6761 .64972 71
Engine Capacity 2.3099 1.02248 71
Looks & Design 2.0141 .93340 71
Fuel Efficiency 1.8169 .83341 71
Discount Schme 3.0563 1.02661 71
Resale Value 2.9296 1.05997 71
After Sale Services 2.1127 .87095 71
Running and Maintaining 2.0282 .89398 71
Cost
Convenience Features 1.9577 .86910 71
Purpose of Purchase 2.6901 1.19034 71
Performance Information 2.7465 1.03811 71
Available
Driving Pleasure 1.8873 .96435 71
Car Image & Positioning 2.9437 1.18185 71
Economical 2.0986 .97329 71
Colours Available 3.0000 1.58565 71
Advertising & Marketing 3.6197 1.29136 71
Safety 1.7606 .90182 71

Page 1
 Correlation Matrix

Respondent Engine
Number Price on Road Brand Name Capacity
Correlation Respondent Number 1.000 .117 .302 .180
Price on Road .117 1.000 .215 .215
Brand Name .302 .215 1.000 .239
Engine Capacity .180 .215 .239 1.000
Looks & Design .076 -.108 .361 .175
Fuel Efficiency .071 .099 .074 .369
Discount Schme -.114 .213 .028 -.017
Resale Value -.064 .312 .091 .192
After Sale Services -.171 -.072 -.162 .024
Running and Maintaining .056 .161 .016 .287
Cost
Convenience Features .153 -.109 .077 .079
Purpose of Purchase -.006 .019 .201 .174
Performance Information -.145 .066 -.145 .223
Available
Driving Pleasure .180 -.132 .192 .079
Car Image & Positioning -.122 -.068 .032 -.080
Economical -.030 .127 -.130 .127
Colours Available .114 -.033 .125 .053
Advertising & Marketing -.109 .086 .192 .036
Safety .031 -.132 .256 .175

Page 2
 Correlation Matrix

Discount
Looks & Design Fuel Efficiency Schme Resale Value
Correlation Respondent Number .076 .071 -.114 -.064
Price on Road -.108 .099 .213 .312
Brand Name .361 .074 .028 .091
Engine Capacity .175 .369 -.017 .192
Looks & Design 1.000 .058 -.060 .059
Fuel Efficiency .058 1.000 .146 .212
Discount Schme -.060 .146 1.000 .424
Resale Value .059 .212 .424 1.000
After Sale Services .033 .108 .248 .241
Running and Maintaining -.069 .544 .216 .319
Cost
Convenience Features .283 -.011 .099 .043
Purpose of Purchase .055 .230 .120 .107
Performance Information .092 .226 .134 .230
Available
Driving Pleasure .192 .045 .180 .076
Car Image & Positioning .078 .033 .226 .316
Economical -.285 .480 .309 .215
Colours Available .183 -.086 .114 -.042
Advertising & Marketing .135 .054 .189 .053
Safety -.047 .131 .030 .027

Page 3
 Correlation Matrix
Running and
After Sale Maintaining Convenience
Services Cost Features
Correlation Respondent Number -.171 .056 .153
Price on Road -.072 .161 -.109
Brand Name -.162 .016 .077
Engine Capacity .024 .287 .079
Looks & Design .033 -.069 .283
Fuel Efficiency .108 .544 -.011
Discount Schme .248 .216 .099
Resale Value .241 .319 .043
After Sale Services 1.000 .400 .252
Running and Maintaining .400 1.000 .093
Cost
Convenience Features .252 .093 1.000
Purpose of Purchase -.007 .156 -.082
Performance Information .316 .300 .225
Available
Driving Pleasure .270 .219 .403
Car Image & Positioning .228 .164 .165
Economical .122 .473 .140
Colours Available .124 .121 .352
Advertising & Marketing .280 .146 .202
Safety .180 .398 .388

Page 4
 Correlation Matrix
Performance
Purpose of Information Driving
Purchase Available Pleasure
Correlation Respondent Number -.006 -.145 .180
Price on Road .019 .066 -.132
Brand Name .201 -.145 .192
Engine Capacity .174 .223 .079
Looks & Design .055 .092 .192
Fuel Efficiency .230 .226 .045
Discount Schme .120 .134 .180
Resale Value .107 .230 .076
After Sale Services -.007 .316 .270
Running and Maintaining .156 .300 .219
Cost
Convenience Features -.082 .225 .403
Purpose of Purchase 1.000 .097 .181
Performance Information .097 1.000 .299
Available
Driving Pleasure .181 .299 1.000
Car Image & Positioning .140 .303 .408
Economical .249 .082 .210
Colours Available -.023 .321 .523
Advertising & Marketing .164 .023 .240
Safety -.030 .270 .445

Page 5
 Correlation Matrix

Car Image & Colours Advertising &

Positioning Economical Available Marketing
Correlation Respondent Number -.122 -.030 .114 -.109
Price on Road -.068 .127 -.033 .086
Brand Name .032 -.130 .125 .192
Engine Capacity -.080 .127 .053 .036
Looks & Design .078 -.285 .183 .135
Fuel Efficiency .033 .480 -.086 .054
Discount Schme .226 .309 .114 .189
Resale Value .316 .215 -.042 .053
After Sale Services .228 .122 .124 .280
Running and Maintaining .164 .473 .121 .146
Cost
Convenience Features .165 .140 .352 .202
Purpose of Purchase .140 .249 -.023 .164
Performance Information .303 .082 .321 .023
Available
Driving Pleasure .408 .210 .523 .240
Car Image & Positioning 1.000 .204 .267 .360
Economical .204 1.000 .056 .110
Colours Available .267 .056 1.000 .258
Advertising & Marketing .360 .110 .258 1.000
Safety .282 .271 .410 .227

Page 6
 Correlation Matrix

Safety
Correlation Respondent Number .031
Price on Road -.132
Brand Name .256
Engine Capacity .175
Looks & Design -.047
Fuel Efficiency .131
Discount Schme .030
Resale Value .027
After Sale Services .180
Running and Maintaining .398
Cost
Convenience Features .388
Purpose of Purchase -.030
Performance Information .270
Available
Driving Pleasure .445
Car Image & Positioning .282
Economical .271
Colours Available .410
Advertising & Marketing .227
Safety 1.000

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .603
Bartlett's Test of Sphericity Approx. Chi-Square 377.128
df 171
Sig. .000

Page 7
 Communalities
Initial Extraction
Respondent Number 1.000 .581
Price on Road 1.000 .693
Brand Name 1.000 .731
Engine Capacity 1.000 .620
Looks & Design 1.000 .748
Fuel Efficiency 1.000 .709
Discount Schme 1.000 .583
Resale Value 1.000 .661
After Sale Services 1.000 .525
Running and Maintaining 1.000 .686
Cost
Convenience Features 1.000 .515
Purpose of Purchase 1.000 .665
Performance Information 1.000 .606
Available
Driving Pleasure 1.000 .647
Car Image & Positioning 1.000 .563
Economical 1.000 .745
Colours Available 1.000 .583
Advertising & Marketing 1.000 .488
Safety 1.000 .638
Extraction Method: Principal Component Analysis.

Page 8
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 3.861 20.323 20.323 3.861 20.323 20.323
2 2.286 12.031 32.354 2.286 12.031 32.354
3 1.942 10.220 42.574 1.942 10.220 42.574
4 1.471 7.744 50.318 1.471 7.744 50.318
5 1.251 6.586 56.904 1.251 6.586 56.904
6 1.174 6.180 63.084 1.174 6.180 63.084
7 .954 5.021 68.105
8 .912 4.798 72.904
9 .779 4.099 77.003
10 .724 3.809 80.812
11 .651 3.429 84.241
12 .619 3.260 87.501
13 .524 2.757 90.258
14 .447 2.351 92.610
15 .398 2.095 94.705
16 .312 1.642 96.347
17 .294 1.549 97.896
18 .222 1.170 99.067
19 .177 .933 100.000

Page 9
 Total Variance Explained
Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative %
1 2.881 15.165 15.165
2 2.327 12.246 27.411
3 1.821 9.585 36.995
4 1.795 9.448 46.444
5 1.586 8.349 54.793
6 1.575 8.291 63.084
7
8
9
10
11
12
13
14
15
16
17
18
19
Extraction Method: Principal Component Analysis.

Page 10
 a
Component Matrix

Component
1 2 3 4 5 6
Respondent Number .037 -.164 .606 -.224 -.144 .337
Price on Road .112 .430 .340 .349 .005 .508
Brand Name .203 -.226 .717 .296 -.192 -.013
Engine Capacity .342 .210 .559 -.164 .336 -.079
Looks & Design .163 -.429 .386 .311 .434 -.322
Fuel Efficiency .443 .523 .266 -.293 .087 -.273
Discount Schme .433 .293 -.194 .435 -.135 .254
Resale Value .441 .415 .003 .449 .232 .199
After Sale Services .503 .022 -.416 .051 .309 -.022
Running and Maintaining .657 .404 .036 -.295 .058 .019
Cost
Convenience Features .473 -.467 -.008 -.131 .131 .195
Purpose of Purchase .276 .220 .227 .165 -.302 -.609
Performance Information .542 -.002 -.196 -.092 .514 -.033
Available
Driving Pleasure .654 -.435 -.002 -.057 -.163 -.008
Car Image & Positioning .549 -.156 -.309 .313 -.167 -.129
Economical .512 .467 -.109 -.293 -.408 .014
Colours Available .498 -.533 -.021 -.055 -.056 .211
Advertising & Marketing .446 -.186 -.061 .369 -.294 -.169
Safety .607 -.287 .003 -.377 -.179 .112
Extraction Method: Principal Component Analysis.
a. 6 components extracted.

Page 11
 a
Rotated Component Matrix

Component
1 2 3 4 5 6
Respondent Number .251 .150 -.667 .016 -.220 .046
Price on Road -.138 .124 -.315 .736 -.129 -.031
Brand Name .183 .094 -.636 .178 .314 .392
Engine Capacity .062 .675 -.188 .117 -.094 .319
Looks & Design .167 .062 -.024 -.046 .162 .829
Fuel Efficiency -.061 .821 .032 .052 .138 -.090
Discount Schme .113 -.002 .171 .660 .261 -.195
Resale Value -.012 .239 .215 .733 .102 .098
After Sale Services .317 .155 .596 .205 .048 .027
Running and Maintaining .261 .692 .159 .224 .050 -.248
Cost
Convenience Features .694 .029 .056 .010 -.079 .150
Purpose of Purchase -.159 .357 -.081 -.068 .707 .047
Performance Information .362 .365 .516 .144 -.108 .207
Available
Driving Pleasure .740 .090 .009 -.008 .302 .035
Car Image & Positioning .394 -.074 .314 .215 .506 -.027
Economical .158 .484 .035 .149 .257 -.630
Colours Available .753 -.081 -.024 .031 .055 .076
Advertising & Marketing .312 -.088 .043 .183 .588 .046
Safety .721 .252 -.042 -.098 .075 -.195
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 12 iterations.

Component Transformation Matrix

Component 1 2 3 4 5 6
1 .684 .500 .205 .343 .350 -.022
2 -.625 .518 .113 .409 -.011 -.402
3 -.057 .395 -.809 .056 -.007 .428
4 -.218 -.446 .049 .624 .448 .401
5 -.062 .239 .472 .089 -.543 .643
6 .296 -.264 -.256 .561 -.618 -.284
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

Page 12
 Component Score Coefficient Matrix
Component
1 2 3 4 5 6
Respondent Number .159 .056 -.394 .047 -.181 -.055
Price on Road -.032 -.038 -.212 .487 -.157 -.027
Brand Name .039 -.002 -.359 .104 .197 .182
Engine Capacity -.025 .337 -.066 .001 -.127 .231
Looks & Design -.014 .063 .071 -.042 .091 .545
Fuel Efficiency -.102 .397 .022 -.108 .054 -.005
Discount Schme .008 -.132 .026 .382 .096 -.109
Resale Value -.064 .015 .102 .415 -.031 .119
After Sale Services .067 .034 .324 .070 -.060 .080
Running and Maintaining .050 .280 .048 .019 -.068 -.122
Cost
Convenience Features .274 -.026 .008 .005 -.154 .062
Purpose of Purchase -.181 .161 -.045 -.172 .525 .047
Performance Information .082 .163 .308 .024 -.183 .201
Available
Driving Pleasure .249 -.026 -.048 -.059 .119 -.025
Car Image & Positioning .078 -.125 .126 .071 .287 -.013
Economical .034 .157 -.071 -.021 .125 -.402
Colours Available .299 -.102 -.060 .022 -.056 -.009
Advertising & Marketing .049 -.127 -.022 .060 .371 .008
Safety .279 .069 -.087 -.117 -.040 -.174
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
Component Scores.

Component Score Covariance Matrix

Component 1 2 3 4 5 6
1 1.000 .000 .000 .000 .000 .000
2 .000 1.000 .000 .000 .000 .000
3 .000 .000 1.000 .000 .000 .000
4 .000 .000 .000 1.000 .000 .000
5 .000 .000 .000 .000 1.000 .000
6 .000 .000 .000 .000 .000 1.000
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
Component Scores.

Page 13