[PROJECT NAME]

[RESEARCHER’S NAME]
from

[ORGANISATION’S NAME]

1
 Problem Statement

1.
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2.

3.

4.

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2
 Solution & Unique Selling Point (USP) /
Value Proposition (VP)

Current Issues Solutions Through Innovation

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3
Target Market

4
 Business Model
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

5
User Acquisition / Market Strategy

6
Your Ask