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If you have a stubborn person in your life, consider yourself lucky. Stubborn people can be annoying, stressful and drive you
crazy. Your stubborn person could be the person who sits next to you at work or your own father. Once you learn how to work
with him (not against him), you will be shocked to discover how strong, smart and clever you are.
2. Take a pause.
Resist the urge to engage in an argument. Impulse control is a character strength that will help you. Don’t give in to your defense
impulse. Excuse yourself to go to the bathroom (where you can let out a scream, shake it off, and go back to the brick wall you
have to face).
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6. Go slow.
This is a process. Learn to wait (discover how patient you can be). It takes time to open a closed mind.
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There is a fine line between stubbornness and persistence. Strong-willed people are not easy to deal with when it comes to people
skills, but ironically enough, it could be one of the secrets to success. Determination and persistence are character traits required
for success.
Even Bill Gates admits he is stubborn. In a Rolling Stone Magazine interview, when Bill Gates was asked: “You mentioned Mark
Zuckerberg. When you look at what he’s done, do you see some of yourself in him?” Gates, “Oh, sure. We’re both Harvard
dropouts, we both had strong, stubborn views of what software could do.”
“Stubbornness almost to the point of dumb optimism [allowed me to be successful].” Tom Horton, former president and
CEO of American Airlines.
Stubborn people are strong-willed people, a skill necessary to become successful in business. However, it’s not easy to live with
them. Once you stop viewing this personality trait as negative, stop butting heads with them, and learn how to deal with a
determined leader, you will become the top gun. Thank your stubborn person for making you a better person.
Improve My Focus
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June Silny
ADHD Coach, Writer, ADDitude Magazine featured contributor
20 Pieces of Life-Changing Advice You Can Actually Learn From Your Daily Life
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Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy.
Therefore, manager and marketers want to know the best way to communicate with this confusing generation.
Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the
majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them
feel comfortable.
It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people
correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your
customers.
It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form
of communication for millennials – entire conversations can be had through text conversation.
Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of
communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually
provide a positive ROI for your business – converting your target market into customers.
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2. Create a Community
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Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just
selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead
they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work
to involve them within your company’s vision and mission.
Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as
working within their local community. Or have them do something different every month, such as a new challenge to complete
that will be scored against others in the community. The fun and engaging factor of your business will provide it with more
attention, pulling in other millennials who want to be an active member of your growing community.
Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t
like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel
you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.
Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that
you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them
great satisfaction when people are willing to give them a chance to prove themselves.
5. Don’t be so Serious
Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being
too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is
smothered, they tune out and become less productive.
Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for
your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.
Conclusion
While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time
to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to
communicate with them, the easier it will be for you to convert them into your customers.
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