AGRIEXPORT

NEWSLETTER
AUGUST 2014
AGRICULTURAL EXPORT
DEPARTMENT
SUBJECTS:
 AGRIEXPORTS (JAN-JUNE) 2014/2013
 AGRIEXPORTS (JUNE) 2014/2013
 TOP EXPORT PRODUCTS
 TOP EXPORT MARKETS
 INTERNATIONAL TRADE SHOWS
 PRODUCT ANALYSIS: AVOCADO (JAN-JUNE)
2014/2013
 SECTOR NEWS
AGRICULTURAL EXPORT DEPARTMENT

COMMITTEES & WORKING GROUPS EXPORTERS ASSOCIATION

Coordinator: Silvia Flores Aguilar AGRIEXPORT SECTOR

Committees:
- Capsicum Eco. Giannina Denegri Baiocchi
- Natural Colorants Agriexports Manager
- Pisco and other alcoholic beverages gdenegri@adexperu.org.pe // Ext: 4251
- Pro-Peppers Working group
Silvia Flores Aguilar
Agriexports Coordinator
Coordinator: Rodrigo Ñañez Gonzalez sflores@adexperu.org.pe // Ext: 4250
Committees:
- Flowers Rodrigo Ñañez Gonzalez
- Fresh and Processed Fruits and Vegetables Agriexports Coordinator
- Coffee and cocoa rnanez@adexperu.org.pe // Ext: 4201
- Legumes
- Artichoke Working group Jose Terry Alba
- Pomegranate Working group Agriexports Coordinator
- Seeds Working group jterry@adexperu.org.pe // Ext: 4202

Coordinator: Renzo Vega Torres Josselyn Beltran Diaz

Committees: Agriexports Assistant
- Agroindustry jbeltran@adexperu.org.pe // Ext: 4252
- Farming Contact number: (511) 618 3333
- Natural Products http://www.adexperu.org.pe/
- Andean Grains Working group
- Organic Products Working group
 STADISTICS – ACCUMULATED
AGRIEXPORTS (JANUARY – JUNE 2014 /2013) THOUSAND US$ FOB
From the beginning of the year until June, the Agriexports
sector has recorded a total of US$ 2 billions. This represents
an increase of 26%, in comparison with the same period in
the year 2013. The traditional sector had a fall of 1% in the
exported value which totaled US$180.6 Million of dollars
exported. This drop was given by the exports of coffee
value which decreased 9%, with a total 41,441 thousand
tonnes in 2014,less than the 45,859 thousand tonnes
exported until June 2013. In addition, the exports value of
cotton increased by 200%, However , it has not an effect in
the sector because of the participation in 2014.
The Non-traditional Exports of agro-export sector
increased to US$1,8 Billion, generating a growth of 30%.
This is the result of higher exports of fruits which were
exported a value of US$ 805.3 Millions with a increase of
52%, being the principal destinations the United states and
Netherlands. Also, vegetables had a 4% rise in its export
quantity. Cereal exports reached 16 thousand tons,
decreasing their volumes in 28% but increasing 107% of
the value traded in the first six month of the year. It means
that the prices had been ameliorating. The export value of
Legumes and natural colorants decrease 33% and 51%,
respectively.

Metric Tonnes Thousand US$ FOB

Shared%
AGRICULTURE SECTOR Var. % Var. % 2014
2013 2014 14|13
2013 2014 14|13
Coffee 45,859 41,441 -10% 137,319 124,608 -9% 6.1%
Sugar 46,731 66,639 43% 26,771 32,115 20% 1.6%
Other Agricultural Products (1) 13,450 13,531 1% 18,086 22,181 23% 1.1%

Cotton 311 730 135% 581 1,742 200% 0.1%

Total Traditional 106,350 122,341 15% 182,758 180,646 -1% 8.8%

Fruits 371,560 518,571 40% 530,396 805,315 52% 39.2%

Vegetables 200,799 208,223 4% 413,200 420,843 2% 20.5%
Other Food Industry Products (2) 145,089 174,279 20% 207,365 264,470 28% 12.9%
Other Vegetable Products (4) 36,902 50,895 38% 105,863 128,019 21% 6.2%
Live Animals and Products (3) 39,625 49,844 26% 73,474 91,610 25% 4.5%

Cereals (5) 22,613 16,339 -28% 39,304 81,357 107% 4.0%

Animal's and Vegetable's Fats and Oils 13,165 35,283 168% 26,973 43,615 62% 2.1%
Legumes(6) 21,465 12,822 -40% 26,164 17,651 -33% 0.9%
Beverages, Alcoholic Drinks and Vinagars 22,142 25,837 17% 14,125 16,057 14% 0.8%
Flowers and live plants 1,177 982 -17% 5,715 5,846 2% 0.3%
Natural Colorants (7) 406 327 -20% 2,821 1,386 -51% 0.1%

Total No Traditional 874,944 1,093,401 25% 1,445,399 1,876,169 30% 91.2%

Total 981,294 1,215,742 24% 1,628,157 2,056,816 26% 100%

 STATISTICS– AGRIEXPORTS JUNE
TOTAL AGRIEXPORTS (JUNE) 2014/2013 THOUSAND US$ FOB
In June ,the agricultural exports reported a total of
US$379.6 Millions with a favorable variation of 29%. The
avocado was the main product with 48 thousand tons and
US$86 millions exported. The United States had the
highest participation with 55% of participation for this
product. The main drop in the agricultural sector in June
was due to the coffee exports that decrease by 33% in the
export quantity and 15% in the export value. Also, the
Non-traditional exports sector had a favorable variation of
35%, where avocado and asparagus were the main
exported products. The alive animals and their products
had a 49% rise in the exported value. This was promoted
regarding to the exports of milk , mainly to the Haiti market,
but also, because of the eggs shipments to Ecuador market.
The animals and vegetables fats and oils sector had increased
in 40% this month. This result is mainly due to jojoba oil
exportations, with US$ 1 million exported. Vegetable products
have increased by 11% due to the exported value in June, The
United States is the principal destination with 39% of
participation. The fruits market had a rise of 78% value based,
with a total amount of US$ 132.5, were avocado and banana
were the main exported products. The main markets for this
sector are United States, Netherlands, United Kingdom and
Spain.

Metric Tonnes Thousand US$ FOB

Shared%
AGRICULTURE SECTOR Var. % Var. % 2014
2013 2014 14|13
2013 2014 14|13
Coffee 15,898 10,575 -33% 49,956 42,541 -15% 11.2%

Sugar 3,042 18,643 513% 1,560 8,161 423% 2.1%

Other Agricultural Products (1) 2,259 1,992 -12% 2,363 2,754 17% 0.7%

Cotton 21 245 1045% 66 607 824% 0.2%

Total Traditional 21,221 31,455 48% 53,945 54,064 0% 14.2%

Fruits 53,764 84,708 58% 74,336 132,590 78% 34.9%

Vegetables 32,743 35,399 8% 67,067 74,660 11% 19.7%

Other Food Industry Products (2) 26,554 30,646 15% 42,340 47,620 12% 12.5%
Other Vegetable Products (4) 5,819 8,747 50% 20,093 25,568 27% 6.7%
Cereals (5) 13,981 3,911 -72% 15,282 18,665 22% 4.9%

Live Animals and Products (3) 5,833 9,100 56% 10,881 16,203 49% 4.3%
Animal's and Vegetable's Fats and Oils 1,998 1,605 -20% 2,578 3,622 40% 1.0%
Legumes(6) 3,744 2,163 -42% 4,707 2,742 -42% 0.7%
Beverages, Alcoholic Drinks and Vinagars 2,806 3,320 18% 2,228 2,339 5% 0.6%
Flowers and live plants 316 278 -12% 1,705 1,536 -10% 0.4%
Natural Colorants (7) 54 21 -62% 270 66 -76% 0.0%

Total No Traditional 147,613 179,899 22% 241,488 325,611 35% 85.8%

Total 168,834 211,354 25% 295,433 379,675 29% 100%

TOP EXPORTS PRODUCT
TOP RANKING PRODUCTS JANUARY – JUNE (2014/2013) THOUSAND USD FOB

Fresh Grapes were the product that led the agricultural
exports with a total of US$232.4 Million and a 11% of
participation.
On the other hand, the main export product in 2013 ,
coffee, decreased in 9% the exported value with a total of
41,453 tonnes.The second main product for June was the
asparagus , which have a decrease of 8% with US$ 213.4
Thousand due to the exported value and 1% due to the
exported volume. The third place in this period was
occupied by the avocado and the mangoes are in fourth
place in the top export products, were The United States and
Netherlands are the principal destinations. Cocoa exports
,whose main presentation is grain, have been able to
increase by 51% in weight, meanwhile the FOB export value
had an increase of 67%. The principal destination for this
product are The United States, Netherlands and Belgium.
The banana exports registered a total amount of US$ 56
Million with a 24% value exported rise due to the same
period 2013.

METRIC TONNES USD VALUE (THOUSAND)

PRODUCTS Var.% 14 l Var.% 14 l
2013 2014 2013 2014 Share% 14
13 13
GRAPES 55,390 102,927 86% 129,911 232,479 79% 11.30%
ASPARRAGUS 69,560 69,137 -1% 230,917 213,422 -8% 10.38%
AVOCADO 63,619 104,696 65% 101,270 184,900 83% 8.99%
MANGOES 116,494 139,949 20% 136,534 170,298 25% 8.28%
COFFEE 45,859 41,453 -10% 137,328 124,733 -9% 6.06%
CAPSICUM 53,778 55,572 3% 105,296 116,965 11% 5.69%
COCOA 15,763 23,784 51% 49,591 82,940 67% 4.03%
ANIMAL´S FOOD 67,242 77,888 16% 58,966 73,008 24% 3.55%
QUINOA 6,123 12,835 110% 20,974 72,030 243% 3.50%
MILK 35,859 44,564 24% 52,668 65,934 25% 3.21%
BANANO 63,763 76,560 20% 45,640 56,751 24% 2.76%
MANDARINA 29,858 42,031 41% 32,890 45,615 39% 2.22%
OIL 12,909 34,868 170% 24,730 42,353 71% 2.06%
ARTICHOKE 11,122 14,289 28% 33,888 38,310 13% 1.86%
SEEDS 647 1,059 64% 26,082 36,845 41% 1.79%
OTHER PRODUCTS 333,307 374,131 12% 441,472 500,236 13% 24.32%
TOTAL 981,294 1,215,742 24% 1,628,157 2,056,816 26% 100.00%
 TOP EXPORT MARKETS
TOP RANKING COUNTRY JANUARY – JUNE (2014/2013) THOUSAND U$D FOB

The main markets where the agricultural exports were
directed up to June 2014 were: The United States, whose
growth in value was 37% with US$ 569,4 millions, where
avocado led with US$75 millions, followed by the
asparagus, mangoes, quinoa and grapes were the most
significant products. Netherlands had a growth of 26 %,
followed by Spain with 12% of variation and Ecuador
increased in 85% as fourth place due to the shipments of
animal´s food, eggs and cookies. The Asian continent
imported US$249 Million from Peru this period, which
means an increase of 68% due to the exported amount of
the same period last year. The main exported product to
this market was the grape with a 60% stake.
Exports to Central America, continue being the main
destination for milk, with a rise of 14% respect of the
exported value in the same period last year. The sweet
cookies and grapes are increasing their consume in this
market.
The Dutch market increase in 4% due to the value with
US$88.1 promoted by the exports of coffee, banana,
asparagus, cocoa, vegetables in conserve, lemon and fresh
mangoes . The exports to United Kingdom were US$74.3
Million with a low increase of 10% with the main consume
of asparagus, mandarinas, avocado and mangoes.

METRIC TONNES USD FOB (THOUSAND)

COUNTRY Var.% 14 Var.% 14 Share.%
2013 2014 2013 2014
l 13 l 13 14
UNITED STATES 214,455 305,319 42.37% 415,410 569,420 37% 28%
NETHERLANDS 154,306 171,108 10.89% 226,863 285,610 26% 14%
SPAIN 55,854 65,276 16.87% 109,457 122,934 12% 6%
ECUADOR 80,381 101,544 26.33% 86,565 103,776 20% 5%
CHINA 29,630 48,649 64.19% 51,870 94,100 81% 5%
GERMANY 34,258 39,507 15.32% 84,881 88,130 4% 4%
UNITED KINGDOM 43,660 46,032 5.43% 67,668 74,305 10% 4%
HONG KONG 10,211 26,944 163.88% 30,214 67,579 124% 3%
COLOMBIA 74,896 75,522 0.84% 63,897 56,649 -11% 3%
CHILE 51,955 52,833 1.69% 49,140 51,098 4% 2%
OTHERS 231,689 283,009 22% 442,193 543,217 23% 26%
TOTAL 981,294 1,215,742 24% 1,628,157 2,056,816 26% 100%
COMING SOON
COMING SOON
AVOCADO (JAN-JUNE) 2014/2013

Avocado is considered one of the most popular products of the

agricultural peruvian exports . During these months of 2014 has been increasing
the production in the 15 thousand hectares. The main markets are United states,
Netherlands and Spain, with 88% of participation in total . Last year, the
exported value was US$101.2 Million. Only in this first six months 2014 the
exported value was US$184.8 Million which represents and increase of 83%
compared to the same period last year. The trend predicts that this rise is going
to increase along this year.

The most important competitive advantage of Peru regarding this product is the
possibility of cultivate in different departments of the country .

The analysis is going to be based in the first six months of the last 4 years compared with 2014. From January
to June 2014 Peru exported US$184.5 Million in avocado with a positive variation of 83% compared with the
same period of 2013. In addition, up to of June 2014 this product has the 8.9% of participation inside the pie of
top export agricultural products, occupying the 3th place in the ranking.

Exports evolution 2010-2014 - JAN- JUNE (US$ FOB Millions)

National Tariff
Description 2010 2011 2012 2013 2014
Line Code
Avocados (avocados), fresh
0804400000 53.7 72.1 83.3 101.2 184.8
or dried
Avocado Evolution 53.7 72.1 83.3 101.2 184.8
% Variation 34% 15% 21% 83%

200
The factor that influences in this
positive variation is the higher
150 83%
production of avocado in the
Millions US$ FOB

21% different regions of the country

15% such as La Libertad, Lima, Ica
100 which is starting to develop
34% programs to increase the
50 production even more. The
tendency line of this product is
to increase in the next years
0 because the production is
2010 2011 2012 2013 2014 acelerating
Avocado Evolution

Source: Ministry of Agriculture

Made by: Agri exports Department
AVOCADO (JAN-JUNE) 2014/2013
Exports evolution 2010-2014 - JAN- JUNE (Thousand Tonnes)

National Tariff
Description 2010 2011 2012 2013 2014
Line Code
Avocados (avocados), fresh
0804400000 37.4 41.4 46.3 63.6 104.6
or dried
Avocado Evolution 37.4 41.4 46.3 63.6 104.6
% Variation 11% 12% 37% 64%

120

100 The exported amount in

64%
this period (Jan-June 2014)
80
Thousand Tonnes

37% has been 104.6 thousand

12% tons with a positive
60 variation of 64%
11% compared with 2013.
40 According to this graphic,
the production of avocado
20 tends to increase until
several years.
0
2010 2011 2012 2013 2014
Avocado Evolution
Source: Ministry of Agriculture
Made by: Agri exports Department

Main target markets 2013-2014 JAN- JUNE (US$ FOB Millions)

We can appreciate a high variation in the

COUNTRIES 2013 2014 % Var. % Part. 2014 exported amount (442%) of the main
market, The United States. We have to
UNITED STATES 13.9 75.2 442% 41% take care of the dependence of the
American market because it has the 41%
NETHERLANDS 54.3 58.6 8% 32% of participation. This increase in the
SPAIN 20.0 30.7 53% 17% amount exported is due to a fall in the
UNITED KINGDOM 6.8 11.3 65% 6% amount produced by The United States
(California), an advantage that was
CANADA 2.2 5.5 149% 3% favorable for Peru.
OTHERS 4.0 3.5 -11% 2% Peruvian avocado in 2014 had arrive to 17
markets in this period but have reduced
TOTAL 101.2 184.8 83% 100% based on the last year.
Source: ADEX DATA TRADE
Made by: Agri exports Department - ADEX
SECTOR NEWS
Russia ban "could collapse" EU market
Russia’s sweeping ban on all fresh fruit, vegetables and nuts
imported from the EU could cause the European market to collapse,
according to Manel Simon, director of Catalan producer association
Afrucat and an influential player in Europe’s fruit business.
Source: Fruitnet

Fruit imports moving smoothly through South Florida

ports
“A U.S. Department of Agriculture pilot program begun last
September to allow ports in South Florida to handle blueberries and
grapes from Peru and Uruguay might have had minimal impact on
the Port of Miami and Port Everglades, but officials at both call the
program a winning prelude to port expansion.”
Source: Fresh-plaza

Malaysian potential for WA avocados

“Australia’s Avocado Export Company focused on building a core
market in South East Asian nation”
Source: Fruitnet

Latin America spotlight at Asiafruit Congress

“Key industry figures from Chile, Peru and Mexico to discuss Asia
development strategies at region's premier produce conference.”
Source: Fruitnet