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Pepsi Case Study 1
Pepsi Case Study 1
Emerald Skelton
Biography of Subject
Nolan, the subject of this case study, is an 8 year old Cambodian American boy. He
comes from a middle class family, consisting of a stay-at-home, retired veteran father, a
white-collar working mother, a younger sister, and a poodle puppy. At home, English is the main
language spoken, but Khmer is frequently spoken as well. Nolan lives in a quiet apartment
complex, secluding him from the social interactions that are more common for children who, for
example, live in a cul-de-sac and can walk to the neighboring children’s houses and play outside
together. Nolan currently attends elementary school as a 3rd grader and scores with average
grades. He has a few close friends at school, but does not regularly hang out with any of them
outside of the classroom. When asked what he wants to be when he grows up, some of his
responses have included engineer and firefighter. Nolan is excellent at running, loves swimming,
and is very fond of cars. When he is not at school, he and his sister frequently spend time at the
houses of other family members, sometimes being dropped off and picked up later by his father.
At his own house and the houses of others, Nolan spends a lot of his time and attention fixed on
his iPad playing video games, rather secluded from other people. When talked to, he usually
speaks with a quiet voice and with few words. His childlike vitality only seems to truly shine
forth when he is surrounded by other children and is playing outside in some form of physical
activity.
Physical Development
According to the weight and height standards for 8 year old boys set forth by the CDC
and WHO, Nolan’s weight, 48 lbs, falls below average, and his height is just slightly below the
average mark, measuring at 49 inches tall. It is likely that his lower-than-average body weight is
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a result of his notably small appetite, which does not appear to have been caused by any external
or environmental factors. A child of Nolan’s age “requires around eleven hours of sleep each
night” (Staff, 2019). However, Nolan is not under a strict bedtime routine and it is not
uncommon for him to sleep at hours in the late night or early morning on weekends. He does not
usually obtain more than eight hours of sleep. Nolan demonstrates an emerging self-sufficiency
that is expected from his age group. This includes being capable of “[dressing] and [grooming]
[himself] completely” (CHOC, 2021), being responsible for brushing his teeth, and keeping a
tidy room. It is also normal that “permanent teeth begin to appear” (SickKids Staff, 2011) during
the school age years. Nolan has begun to grow adult teeth for his two front teeth, and is
continuing to lose his baby teeth steadily. He also “[shows] refinement in his muscle control,
coordination, and other physical skills” (Bhavnagarwala, 2018). Like many boys his age, Nolan
has shown an interest in having strong muscles and enjoys doing push ups in front of the adults
to impress them.
Emotional Development
“The early primary grades will normally be spent working through Erickson’s fourth
stage, industry versus inferiority” (Slavin 2020, pg. 55). Nolan has certainly displayed an
increase in autonomy and the desire to be independent within the past two years of his
development, which has taken on the forms of asking for help from others as little as possible
and doing what he must do without waiting to be commanded to do it. Nolan has displayed a
healthy, balanced self-concept and self-esteem. His interests appear to be rooted in things outside
of himself– his video games, his family, his dog, his homework– and so it does not seem that he
has deeply assessed his own self-identity yet. In an early childhood classroom, social emotional
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learning can be defined as “demonstrating responsibility for self and others, engaging in
cooperative play, sharing materials, and taking turns'' (Quesenberry, 2016). Nolan certainly
meets the standards in each of these categories, and has no apparent conflicts with his peers.
“Relationships with brothers and sisters affect relationships with peers, and routines from home
either are reinforced or must be overcome in school” (Slavin, 2021, pg. 56). In Nolan’s case the
proper manners he has been taught by his parents and the responsibility he has had to take on as
being an older brother has clearly translated well into his interactions with people outside of his
own household. Also, being raised in a household that expects Nolan to maintain a clean room
has caused him to be more conscientious of cleaning up after himself when using anything in the
classroom.
Philosophical Development
“Jean Piaget’s well-known theory of cognitive development suggests that prior to age 11
or 12, most children are not capable of philosophical thinking” (Pritchard, 2020). Whether that
theory is true or not, Nolan does not demonstrate a strong grasp on philosophical questions nor
Ph.D., “children ages 7 to 12 are still very grounded in the concrete, and are beginning to
develop a greater sense of spiritual identity based on personal experience and religious practice”
(Abel, 2017). It is only natural, then, that Nolan, who is raised in a non-religious household, does
not express thoughts in the philosophical and spiritual realm; these are both concepts that require
much abstract thinking, and are not likely to enter into the mind of a child who is not regularly
subjected to them. However, abstract thought does not only entail metaphysics and religion;
“abstraction can be defined temporally: abstract thoughts are those that relate to long term goals,
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or past or future events” (Dumontheil, 2014). In this sense, Nolan has expressed simple abstract,
philosophical thoughts regarding what he’d like to be when he grows up, memories from when
he was a baby, and anticipation for events upcoming in the distant future.
Social Development
It is apparent that Nolan is “[continuing to refine] a sense of self (fluid and constantly
changing)” (Virtual Lab School, n.d.). Especially when he is surrounded by other children
around his age, it becomes noticeable that he will mirror the speech and mannerisms of them.
This could be because “peer acceptance becomes more important to [a] child than in the early
school years” (Alli, 2017). “Piaget found that by age 6, children acknowledged the existence of
rules, though they were inconsistent in following them” (Slavin, 2021, pg. 50). Nolan certainly
has an understanding of rules and consequences, and is generally very obedient without any
resistance. But when no adults are present and he is surrounded only by children his age, he is
more prone to stepping over some of the manners and politeness that he has been taught.
Intellectual Development
“Eight years old is a time of great vocabulary growth for [a] child” (Cinelli, 2022).
However, with Nolan it appears that his spoken vocabulary has not significantly grown at this
age of his development. There are several factors that may be attributed to this lack of growth.
For one, “oral language development is heavily influenced by the amount and quality of the
talking parents do with their children” (Slavin, 2020, pg. 38). With much of his day spent at
elementary school and at other family members’ houses, and with his mother oftentimes being
away from home due to her full-time job, Nolan does not receive very much quality conversation
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from his parents. Also, “children who speak languages other than English in U.S. schools have
additional challenges” (Slavin, 2020, pg. 38). As mentioned in Nolan’s biography, Khmer is
frequently spoken in his household and with his extended family. With Khmer, Nolan
demonstrates an understanding of basic commands and phrases, but does not demonstrate the
“Literacy also develops rapidly in the elementary and middle grades” (Slavin, 2020, pg.
39). With his reading abilities, Nolan has demonstrated an increase in phonemic awareness,
phonics, comprehension, vocabulary, and fluency, especially from his first grade year to his
present third grade year. Whereas in the past he had pauses between words and needed to drag
his finger along the sentences as he read, he can now read passages smoothly and without
guidance. It is likely that much of Nolan’s improvement in reading proficiency can be attributed
to the reading applications assigned by his school that he uses on his iPad. He also has become
much better at writing, and his improved coordination has led to neater handwriting.
Of all the fundamental subjects, Nolan shows the strongest gravitation towards, and the
most natural ability in, mathematics. When asked to solve basic math problems, he becomes
rather excited and eager to produce the correct answers. The common core math standards for
third graders aim to “[develop] understanding of multiplication and division and strategies for
multiplication and division within 100; [develop] understanding of fractions, especially unit
fractions; [develop] understanding of the structure of rectangular arrays and of area; and
[describe] and [analyze] two-dimensional shapes” (Common Core State Standards Initiative,
n.d.). Nolan has shown through various homework assignments that he has a good understanding
of fractions and two dimensional shapes, and has the ability to calculate the area of squares and
rectangles.
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Graphs
Physical Development - Using a CDC-certified chart for reference, Nolan’s stature and weight
are represented by the red dots. His stature marks him at approximately the 40th percentile, and
according to the following sources: Children’s Health Orange County, VeryWell Family,
Recommendations
physical activity. “Physical activity guidelines for school-age kids recommend that they get at
least 1 hour of moderate to strong physical activity daily” (CHOC, 2021), and so I would
recommend that his parents prioritize enabling him to participate in that daily exercise, which I
suggestion would be to make more use of the public pool at their complex. I would also advise
Nolan’s parents to create a bedtime routine for Nolan so that he could rest for at least ten hours
every night.
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In my estimation, Nolan is doing well in his emotional development, and the only
recommendation I would give to his parents is to continue encouraging his autonomous desires
without imposing strong expectations that could lead to shame or a lowered self-esteem if not
achieved.
Operating by Jean Piaget’s theory that philosophical thinking does not arise until the age
Nolan’s part.
Since Nolan is in such a malleable stage of his social development, I would highly
recommend that his parents put great care into the people– especially the ones within his same
age bracket– that they allow Nolan to spend time around. Since he is becoming increasingly
more autonomous and spends a significant amount of time at school and other family members’
houses, I think his parents should remain watchful of the speech, mannerisms, and habits that he
To address Nolan’s below average oral communication skills, I would recommend that
his parents– particularly his stay-at-home-parent, the father– emphasize valued conversation and
talking time with Nolan. This can take the form of asking Nolan about his day at the dinner table,
reading books with him, or simply being more inquisitive in order to set forth critical thinking in
Nolan’s mind. “A recent study focused on how screen time impacts language development in
children, finding that children who spent more time on a screen instead of talking suffered in
their language development” (Take Care Staff, 2019), and so I also would advise greater
screentime limitations for Nolan with his iPad. With less time being spent on his iPad, he would
be propelled to find other ways of entertainment. Ideally, these would include ways that require
https://www.familyeducation.com/life/social-emotional-development/childrens-developm
ent-spirituality
Alli, R. A. (2017, May 15). Your Child at 8: Milestones. WebMD. Retrieved February 25, 2022,
from https://www.webmd.com/parenting/guide/child-8-milestones
https://parenting.firstcry.com/articles/8-year-old-child-developmental-milestone-what-to-
expect/
CHOC - Children’s Health of Orange County. (2021, June 29). Growth & Development: 6 to 12
Years (School Age). Children’s Health Orange County. Retrieved February 24, 2022, from
https://www.choc.org/primary-care/ages-stages/6-to-12-years/
https://www.verywellfamily.com/8-year-old-developmental-milestones-620729
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http://www.corestandards.org/Math/Content/3/introduction/
Dumontheil I. (2014). Development of abstract thinking during childhood and adolescence: the
https://doi.org/10.1016/j.dcn.2014.07.009
Pritchard, Michael, "Philosophy for Children", The Stanford Encyclopedia of Philosophy (Winter
https://plato.stanford.edu/archives/win2020/entries/children/
Quesenberry, A. C., Mustian, A. L., & Clark-Bischke, C. (2016). Tuning in: strategies for
https://bookshelf.vitalsource.com/books/9780135752715
Staff, P. T. (2019, July 23). Physical Development in Children and Adolescents. Child
https://childdevelopmentinfo.com/child-development/physical-development-in-children-a
nd-adolescents/#gs.qcpevf
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Take Care Staff. (2019, December 21). Technology's impact on childhood brain, language
development. WRVO.
https://www.wrvo.org/health/2019-12-21/technologys-impact-on-childhood-brain-langua
ge-development
Virtual Lab School. (n.d.). Social-Emotional Development: School-Age Children | Virtual Lab
https://www.virtuallabschool.org/school-age/social-and-emotional-development/lesson-2