1. Do you think online grocery retailing would work in India? Please state your reasons.

2. Discuss the strengths & weaknesses of the two main models employed in online grocery
retailing
3. In your assessment, what is the scope for the hyperlocal model in online grocery retailing?
In the given scenario, describe the effect of the interdependence on relationships between
the company & the channel partner for any business model to survive.
4. It is important to transform consumer buying behaviour for groceries from buying from local
stores to buying online. Is Big Basket doing anything in this direction? What can be done
further to achieve this objective?
5. How would technology help big basket to achieve its long-term objective? What would be
the role of technology in redefining Big Basket’s business model ?