To understand the consumer preferences towards Britannia

Mentor: Anurag Bhagchandani

1. Name, age
2. Have you heard about Britannia?

 Yes
 No
3. How do you see britannia company as?

 dairy product

 biscuit company

 rusk company

 cake company

4. Influencing factors for buying the products

 Quality
 Price
 Advertisement
 Brand image
5. How many Britannia products are consumed by you or at your home in a week?

 1-3
 4-6
 7-9
 Others (Please specify)
6. Where do you prefer buying the product?
 Retail stores
 E-commerce sites (Amazon,Jiomart,dmart,blinkit,bigbasket,etc)
7. How would you rate availability of Britannia products?

 Very good
 Good
 Average
 Poor
 Very poor
8. Your source of awareness of the britannia brand

 Friends and relatives

 Advertisement
 Others
9. Which mode of advertisement influence you most to buy the product?
 Television
 Magazine
 Radio
 Social media
 Billboards
 Others
10. How satisfied are you with the product?
 Satisfied
 Neutral
 Unsatisfied
11. What is that you would most like to change about britannia?

 Price
 Quantity
 Packaging
 Advertisement
 Quality
12. How reasonable do you find britannia price to be?

 Very reasonable
 Reasonable
 Average
 High
 Unreasonable