Customer preference towards godrej fastcard

Abstract
The Indian FMCG sector is the fourth largest sector in the economy and creates
employment for three million people in downstream activities. Within the FMCG sector, the
Indian food processing industry represented 7.5 per cent of GDP and accounted for 13 per cent
of the country's exports in 2019-22. Johnson & Son’s All Out and Godrej Company’s Good
Night are the major market shared products with more than 50 percent in both urban and Rural
markets of India. In this Study the product taken is Mosquito fast card and it’s purchasing
behaviour of the consumers in selected Districts of State of Tamilnadu. Customer preference
satisfaction is importing thing in the success and failure of one product. Based on the consumer
choice and interest one product gain the position on the market and established themselves as
market leader. Godrej mosquito repellent fast card falls under the Consumer Brand. So the
change in consumer perception have a big impact on this market. Some of the factors for
example brand preference, core expectations and effectiveness, killing ability, impact on health
and also the perception of consumer are few of the determinants of consumers’ satisfaction. A
survey was taken on a little number of users on those factors. Questions were asked them on their
current fast card usage to determine their thought. On the light of their responses I tried to find
out the consumers feelings about using their current fast card.