GLOBAL MARKETING

Assignment No.1
Semester 3
(BATCH : 2020-22)

Name: PRACHI GOYAL

REG No: 20MBAR0232

Section: CM1

SUBMITTED TO Dr. SATISH KUMAR R

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Score:

Faculty Signature:
HUAWEI is the Chinese information and
communications technology company that
specializes in telecommunication
equipment. The company also offers
services on consumers electronic
including wearables, mobiles, broadband
modems, smartphones, tablets and PC.

PESTEL analysis of HUAWEI for entering India.

➢ POLITICAL FACTOR
• Political instability in European Union affect the sale of HUAWEI.
• Trade war between China and India.
• Increase in trade tax rates effecting the imports and the exports.
• Chinese political conditions affecting the profitability.

➢ ECONOMIC FACTORS
• Economic conditions of the European Union i.e. its target market are stable enough
the company will gain profit by selling there regardless of the economic condition of
the other countries.
• Competitive strategy for pricing helps in maintaining sales across the market.
• Higher economic stability results in higher flex of income and thus purchasing power
of customer increases and customer are then willing to buy new smartphones of
HUAWAI.
➢ SOCIAL FACTOR
• Demographics of the country in which the sale is considered.
• demand for the smartphone is expanding as youth segment.
• socio-cultural trends of particular region.
➢ TECHNOLOGICAL FACTOR
• Invest a lot of funds in innovation and research.
• Technically advanced camera phones.
• proliferation of 5G communication technology.

➢ ENVIRONMENTAL FACTOR
• Invest in sustainability of lesson carbon footprints.
• Increase in energy efficiency.
• Diminishing the waste materials.

➢ LEGAL FACTOR
• Precise by the patent rights.
• Data privacy laws on regular check