A Project Report On:

Study On Reliance JIO: Growth and Comparison of JIO with other Telecom
Companies.

SUBMITTED IN THE PARTIAL FULFILMENT OF THE

REQUERMENTS THE DEGREE OF

BACHELOR’S OF BUSINESS ADMINSTRATIONS

Affiliated to Himachal Pradesh University, Shimla

{SESSON 2019-2022}

SUBBMITED TO : SUBMITTED BY:

BALWIT SINGH ANSHUL RANA

5190290018

GOVERNMENT COLLEGE
DHALIARA
 CERTIFICATE

This is to certify that ANSHUL RANA a student of BBA 6TH SEMESTER of GOVERNMENT
POST GRADUATE COLLEGE DHALIARA has undertaken the project under my guidance
for the project Titled {A Study On Reliance JIO: Growth and Comparison Of JIO with other
Telecom Companies.} project report is prepared in partial fulfillment for the award of the degree
of BACHELOR OF BUSINESS ADMINISTRATION.

Mr. BALWIT Singh

(Asst. Prof.Dept. Of BBA)

2
 ACKNOWLEDGMENT:

Primarily I would thank God for being able to complete this project with success. Then I
would like to express my special thanks of gratitude to Our Respected teacher: SH, Balwit
Singh as well as our Respected Principal Sir Dr, Parmod Patial who gave me the golden
opportunity to do this wonderful project on the given Topic. Which also helped me in doing
a lot of research and I came to know about so many new things Related to The Telecom Sector,
I am really thankful to them.

I would Also like to thank my parents who helped me a lot in finalizing this project within the
limited time frame.

Thank you
ANSHUL RANA
BBA [Vi Sem ]
Roll No: 5190290018

3
 Declaration

I Mr. ANSHUL RANA, Student of Department Of Management Studies Govt. College Dhaliara,
hereby declare that I have completed the project titled “Study On Reliance JIO: Growth and
Comparison Of JIO with other Telecom Companies’ during the Academic year 2019-22.

The report work is original and the information data and the references included in the report are
true to the best of my knowledge. Due credit is extended on the work of Literature by endorsing it
in the Bibliography as per the prescribed format.

Name: Anshul Rana

Class : BBA 6Th SEM
Uni.Roll no: 5190290018

4
 Index

Sr. No Topic Page No :

1 6-9
Introduction

Research Methodology
2 10-12

3 Growth and Comparison 13-17

4 18-26
Data Analysis And Interpretation

5 Conclusion And Suggestions 27-28

Bibliography and References

29-30
Annexure

5
 Chapter 1:
INTRODUCTION

Jio is the largest 4G network in India. Jio offers fastest network in all over India and is the most
popular company in India. Reliance launched Jio, and it becomes India’s fastest
telecommunication network. Jio provides digital platform to India. The company headquarter is in
Mumbai, Maharashtra, India

 Points  Information
Founder Name Mukesh Ambani
Owner Mukesh Ambani
Date of Establishment 15 February 2007

Establishment Place RCP, Navi Mumbai

Registered Address Maker Chambers IV, 222 Nariman Point, Mumbai,

Maharashtra, India

Parent Jio Platforms

Website Jio.com
Revenue (Q3 2020-21) ^ 22,858 crores (US$3.2 billion
Net income (FY 2019-20) ^ 5,562 crores (US$780 million)
Employees (Q3 2020-21) 41.08 crore (410.8 million)

Jio – Name, Tagline, and Logo

JIO stands for Joint Implementation Opportunities and the full name of the company is Reliance
Jio InfocomLtd.The logo of Reliance Jio has a hidden meaning. When we flip the logo and look at
its mirror image it is read as ‘oil’ which represents the past and future of Reliance. The company
Reliance appeared as a business giant in the 20th century because of its Oil business and in the 21st
century probably the flipped version, Jio has successfully ushered in another revolution.

6
The slogan of Reliance Jio is ‘Digital Life’ while a popular tagline of Jio has been ‘Jio jeebharke’
which means live life to the fullest.

Company Establishment :

Jio launched many services include entertainment services, social benefits, internet services,
broadband, etc. in 2016, the company launched Jio apps, like Jio browser, Jio meet, Jio tv, Jio
security, Jio Saavan, Jio cinema, Jio cloud, Jio news, Jio health, etc.

Jio Logo :

Products :

1. Mobile broadband :

The company launched its 4G broadband services throughout India in September 2016.[14] It
was slated to release in December 2015 after some reports said that the company was waiting
to receive final permits from the government.[13] Jio offers fourth-generation (4G) data and
voice services, along with peripheral services like instant messaging and streaming movies
and music.

2. JioFiber :
In August 2018, Jio began to test a new triple play fiber to the home service known tentatively
as Jio GigaFiber, including broadband internet with speeds ranging from 100 to 1000 Mbit/s,
as well as television and landline telephone services . In August 2019, it was announced that
the service would officially launch on 5 September 2019 as JioFiber, in honour of the
company’s third anniversary
3: JioBusiness : In March 2021, the company has launched connectivity solutions for businesses
bundled with services provided by Jio Platforms, Reliance Retail and Office 365.

4 : Jio Branded Devices :

A : LYF smartphones
B : Jionet Wi-Fi
C : JioPhone Next

7
History:

The company was registered in Ambawadi, Ahmedabad, Gujarat on 15 February 2007 as Infotel
Broadband Services Limited (IBSL). In June 2010, Reliance Industries (RIL) bought a 95% stake
in IBSL for ₹4,800 crore (equivalent to ₹91 billion or US$1.2 billion in 2020). Although unlisted,
IBSL was the only company that won broadband spectrum in all 22 circles in India in the 4G
auction that took place earlier that year.Later continuing as RIL’s telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January
2013.
In June 2015, Jio announced that it would start its operations throughout the country by the end of
2015.However, four months later in October, the company postponed the launch to the first quarter
of the financial year 2016–2017.
The 4G services were launched internally on 27 December 2015. The company commercially
launched its 4G services on 5 September 2016,offering free data and voice services till 31
December, which was later extended till 31 March 2017.Within the first month, Jio announced that
it had acquired 1.6 crore (16 million) subscribers and has crossed 5 crore (50 million) subscriber
mark in 83 days since its launch,subsequently crossing 100 million subscribers on 22 February
2017. By October 2017, it had about 13 crore (130 million) subscribers.

8
Jio apps :
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming
4G services. While the apps are available to download for everyone, a user will require a Jio SIM
card to use them .

Notable apps include:

 JioChat – instant messaging app

 JioCinema – online HD video library
 JioCloud – cloud-based backup tool
 JioHealth – health services app
 JioNews – e-reader for news
 JioMeet – video-conferencing platform
 JioMoney – online payments/wallet app
 JioSaavn – for online and offline music streaming
 JioTV – TV Channels streaming service
 JioVoice – VoLTE phone simulator
 MyJio – manage Jio account and digital services associated with it

Jio Mission Statement:

Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for
businesses, institutions and households and seamlessly bridging the rural-urban divide.

Jio Vision Statement

Reliance vision for India is that broadband and digital services will no longer be a luxury item.
Rather, Reliance envisions an India where these are basic necessities to be consumed in abundance
by consumers and small businesses alike, as much in far-flung villages as in our largest cities. The
initiatives are truly aligned with the Government of India’s Digital India vision for our nation.

9
 Chapter: 2
Research Methodology

OBJECTIVES OF THE STUDY:

1: -To study the total awareness of Reliance Jio in the market compared to other telecom
service providers.

2: - To study customer satisfaction level of Reliance Jio products and services.

3: - To find market potential and market penetration of Reliance Jio products and services.

4:- To identify the customer satisfaction level towards reliance 4G jio service.

Scope of the study:

This study covers the mindsets of customers about Reliance JIO in the areas of Kangra (HP). The
study makes effort to ascertain the satisfaction level of customer of Reliance JIO. Through survey
so that company would be able to come up to the expectation level of its customer. The company
can come up to the expectation only by finding out the problem that customer are facing during
their purchase of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of Telecom sector.
No company can think of selling their product without having satisfied Customer. No company
can survive in long run without coming up to the satisfaction level of customer.

In short it is the level of satisfaction that is link between end-user and company. As long as the
company is able to satisfy its customer, customer would remain in the bracket of loyal customer.
Hence it is very essential to understand the customer satisfaction and to measure the satisfaction
level time to time as there is always scope of improvement.
The research will also be beneficial in analyzing the overall market of reliance jio its growth and
Comparison Of other alternatives.

10
METHODOLOGY: { Source Of Data Collection }

For conducting the study, both primary and secondary data’s have been used. The major sources
of data were collected fromcustomers Who is using Reliance Jio , particularly survey and internet
websites.
In order to have a better representation, a sample of 50 customers was selected for the study. Well
structured survey schedule was fixed with all the participants. Printed questionnaire were used to
record the response from respondents.

Instrument of Data collection:

I used 50 Customers survey With the Help of Printed Questionnaire .

SAMPLING AREA

While collecting Samples I went Many places of Kangra HP .

HYPOTHESIS

Hypothesis is a supposition or explanation (theory) that is provisionally accepted in order to

interpret certain events or phenomena, and to provide guidance for further investigation.
Hypothesis may be proven correct or wrong, and must be capable of refutation. If it remains
refutation by facts, it is said to be verified or corroborated.

: JIO is being popular and favorite network connection among customers of telecom industry.

: There is significance difference in satisfaction and various services offered by JIO

11
 REVIEW OF LITERATURE:

According to information published bygadgetnet.ndtv.com, it is very difficult to compete with Jio

as they have invested 150,000 crores, rupee during 2010-2016for developing infrastructure without
amount and long period of time. Reliance is always ready to deal with any such start-up which can
threaten Jio existing competitors, as they are already suffering from huge debt, so it‟s not easy for
them to invest such a huge amount in a short time.

B. Adhinarayanan and K. Balanagagurunathan in their article entitled, “A study on customer

satisfaction towards reliance jio” have indicated that Indian telecom sector, like any other industrial
sector in the country, has gone through many phases of growth and diversification. Starting from
telegraphic and telephonic systems in the 19th century, the field of telephonic communication has
now expanded to make use of advanced technologies like GSM, CDMA and WLL to the great 3G
Technologies in mobile phones .

12
 Chapter : 3
GROWTH AND COMPARISON OF RELIANCE JIO

How was Jio Started?

Some time back, Mukesh Ambani the founder of Jio was asked about how he thought of coming
up with such an amazing idea to which he said that this idea was seeded by his daughter Isha
Ambani. In 2011, Isha Ambani was a student at Yale in the US and was home for holidays.

She told her dad that how bad the internet connectivity was at their house because she couldn’t
submit her coursework. At that time, Mukesh Ambani realized that how India is suffering from
bad and poor connectivity of the internet.

The data was severely scarce and overpriced, which was unaffordable to a majority of Indians.
Since then, Mukesh Ambani started working on Jio to make the data services abundant and
affordable in every part of the country.

Business Model Of Jio :

When Jio was launched on September 5, 2016, in the Indian market, during that time, the Indian
telecom market was competitive. Even though there were eight companies, consumers had to pay
an average of 58 paise per minute of talk time. So Jio decided to enter the market first and take
hold. Jio launched Welcome Offer for their customers.
Initially, Jio used to offer unlimited internet and high-quality calling service. Till March 31, 2018,
Jio provided free services to the customers.

Then, on April 1, 2018, Jio launched its plans. However, the plans were for a meager price. Other
telecom providers were also pushed to adjust their business models as a result of this policy. Airtel,
Idea, and Vodafone were among the companies involved. Slowly, these companies also reduced
the rates but could not compare it with Jio. Today, Jio has the largest customer base in India.

13
Jio – Competitors.

Before the rollout of Jio, there existed more than 10 Telecom companies in the industry but after
its arrival, the whole scenario changed.

Companies such as Aircel, MTS, Uninor(Telenor), etc, couldn’t survive at the pricing offered by
Jio
The market was left with then stronger players such as Bharti Airtel, Vodafone India, Idea who are
now Jio’s competitors.

Market Share of Telecom Industry as per Data by TRAI, September 2020)

A new market player suddenly dominated all the existing players and the whole scenario changed
and this added to Jio’s advantage.

14
Airtel: Strong Competitor Of Jio

Because of its absence of a 4G network, BSNL is considered to be out of the race. No one could
perform a miracle, even after the Vodafone-Idea merger. The number of people who use their
services is steadily decreasing. In comparison to Jio, Airtel is the only company in the lead. With
350 million subscribers, Airtel is the country’s second-largest telecom company.

Reliance Jio SWOT Analysis

1: Strengths Of Reliance Jio :

• Using a strong IP-based 4G network Reliance Jio consumes less maintenance of its network
infrastructure than the old operators.

• Jio uses the 4G LTE technology and it is scalable and supportive of 5G and 6G
technologies, which are expected to be the future in wireless communication.

• The strong financial condition of Mukesh Ambani, the owner of Reliance Jio. Initially,
MukeshAmbani’s RIL was in the oil and gas industry. He had made enough money to
spend on Reliance Jio.

It has successfully integrated a number of technology companies in the past few years to
streamline its operations and to create a reliable supply chain.

15
 • One of the strong policies was to appoint Shah Rukh Khan as its brand ambassador. In
further, the excellent marketing and branding strategies of Jio are the main reason for the
huge customer base of Reliance Jio.

• Reliance Jio gives various products like Jio apps supplied services like movies, games,
shopping, chats, and everything easily available for the customers.

• Jio has a strong backbone of Reliance Industries which is one of the biggest organizations
in India with a strong financial budget.

2: Reliance Jio Weaknesses :

• In India, there are many people who are using the 2G feature mobile they can not be
customers of Jio.

• The Reliance Jio provides Jio To Jio calls are free. For calls to other sim cards, clients need
to recharge with Talk time plans.

• Poor data connection and slow-speed internet issues lead the customer to switch to another
company.

• Jio has made a late venture into the market which already had established players like Airtel
and Vodafone, who had obtained a place in the minds of the customer.

• Reliance Jio offers many free services and schemes, this was one reason for the share
increase in trades. However, the company may not be able to afford all of them which may
affect the business negatively.

• It faced numerous SIM Card activation issues during the period that followed its launch.

3: Opportunity Of Reliance Jio:

• Jio prides itself on being a low-cost Internet Service Provider, and mobile operator. This
can be used as positioning to target larger markets since most of their competitors cannot
afford their prices.

16
 • It can try to extend its services to foreign markets and neighborhood countries of India,
with large financial support.

• Jio manages 4G data and voice services, and it is maintained by voice-over LTE, which
makes it scalable to 5G and 6G technologies.

• A Reliance Jio is supported by VoLTE, which has a lot of scope in terms of bandwidth.
They can offer chargeable apps to customers or even free initially and pay-per-use later.

4: Threats Of Reliance Jio :

• Due to the lowest price than other company the customers prefer Jio primarily. On the other
hand, if the company increases its costs, then it may lose its clients.

• It’s fact that Reliance Jio provided lots of freebies initially. In oppose, once the offers and
schemes are over, the customers may drop from the company.

• From the time it was started, Reliance Jio has been entrapped in a lot of disputes. These
have resulted in a negative brand image for the company

17
 Chapter : 4
Data Analysis and Interpretation

Data analysis was done mainly from the data collected through the customers. The data Collected
from Questionnaire.
Personal Details:
Gender: Frequency Percentage
Male 37 74%

Female 13 26 %

Total 50 100%

26%
Male
female
74%

Interpretation :
From the above table it can be seen that :
74% respondents are Male
26 % respondents are Female

Q: How long Have You Been using Jio Services ?

Time Period Frequency Percentage

~ Less Then 6 Months 3 6%
~ 6 -12 Months 10 30 %
~ More Then 1 Year 24 48 %
~ More Then 3 Years 13 26%
Total 50 100%

18
 24

13
10

less Then 6 6 To 12th more Then a More Then 3

Months Months Year Years

Interpretation :
From the above table it can be seen that:
• 6% Respondents Are using Since less than 6 months.
• 30% Respondents Are using Since 6 To 12 Months.
• 48 % Respondents Are using Since more Than a Year.
• 26 % Respondents Are using Since more Then 3 Years.

Q: Prepaid Or Postpaid :

Only 5 Customers use Postpaid Services Out of 50.

postpaid 50 Survey
10%

prepaid
90%

19
Q:Average Monthly Expenditure on Recharge Of Reliance Jio :

30

25

20

15
24
10

5 11
8 7
0
200-300 300-400 400-500 more Then
500

Interpretation:
• 14 % Of Customers Spend Monthly ~ More Then 500 On
Recharge.
• 16 % Spend 400-500 Rs
• 48 % Spend 300-400 Rs Per Month
• 12 % of Customers Spend 200-300 Rs
•

Q: Monthly Data Consumption :

Data - Frequency Percentage

1-20 Gb 5 10%

20-30 Gb 12 24%

30-50 GB 9 18 %

50+ GB 24 48 %

Total 50 100 %

20
 50 Survey Data
More… 48%

30-50 GB 18%

20-30 GB 24%

1-20 GB 10%

Interpretation :
From the above table it can be seen that :
• 24 Customers out of 50 ( 48 %) Consumes More Then
50 GB Data Per Month

Q: Which one Biggest Competitor of Reliance Jio :

Company Frequency Percentage

Airtel 44 88 %

Vi 6 12 %
BSNL / Others 0 0%

VI others
12% 0%

Airtel
88%

Airtel VI others

21
 Interpretation :

From the above table it can be seen that :

• 88 % Choose Airtel as A Biggest Competitor of

Reliance Jio
• 12 % Choose Vi ( Vodafone Idea )
• Nobody Select BSNL And Other .

Q; Giving Data free to everyone at the time of launch Is the Main Reason Of Growth :

STATEMENT AGREE DISAGREE

FREQUENCY 40 80%
PERCENTAGE 10 20%

AGREE DISAGREE

20%

80%

Interpretation :

From the above table it can be seen that :

80 % people Agree That Giving data free to Everyone At

the Time of launch is the one of the main reason for the
Growth.

22
Q : If Jio’sPlans Become Expensive In Future , Then In Which Telecom Operator You would
Change Or Port ?

OPTIONS Staying AIRTEL Vi BSNL

With Jio

Frequency 28 19 1 2

Percentage 56% 38% 2% 4%

2% 4%
Staying With
Jio
Airtel

38%
56% Vi

BSNL

Interpretation :
From the above table it can be seen that :
• 56% respondents are Want To Staying With Jio
• 38 % Respondents Wants To Port To Airtel
• 2 and 4 % Respondents Wants To Port In Vi And BSNL

23
Q : How Would You Rate The Customer care Support ?

Customer Care Support

Very Poor
28%

Excellent
72%

Interpretation:

From the above table it can be seen that :

• 72 % Respondents Are Rate Customer Care Support as Excellence.

• 28 % Respondents Are Rate Customer Care Support as Very Poor

Do You Use Any Another Second Service Provider :

Yes 28 56 %

No 22 44 %

Total 50 100%

Interpretation :
From the above table it can be seen that:
56% respondents are Using Another Service Provider.
44 % Respondents Are Doesn’t using Any Anot her
Service Provider.

24
If Yes Which Second Service Provider Do You Use :

{Data Of 28 Customers (56 %)}

Service Provider Frequency Percentage

Airtel 22 79%
Vi 5 18 %

BSNL 1 3%
Total 28 100 %

25 22

20

15

10
5
5
1
0
Airtel Vi BSNL

Interpretation :

From the above table it can be seen that:

79 % respondents are Using Airtel as a Second Service Provider (Out Of 28 Samples)

And Only 18% and 3% Are Using VI And BSNL (Out Of 28 Samples)

25
Q: In The Presence Of Another Alternatives you are using Reliance Jio Because :

Statements Brand Voice and Cheap All Of

Image Internet Monthly These
Quality Plans
Frequency 4 12 2 32

Percentage 8% 24% 4% 64%

Total: 50 {100%)

70 % 64 %
60 %
50 %
40 %
30 % 24 %
20 %
8%
10 % 4%
0%
Brand voice and Cheap All of these
Image Internet monthly
Plans

Interpretation:

From the above table it can be seen that:

Majority of respondents {64%) Choose Option “All of These “{They choose Reliance jio in the
presence of alternatives Because of Good brand image, voice and internet quality and cheap
monthly plans.}

26
 CHAPTER: 5
Conclusion And Suggestions

Conclusion Of the Study

Reliance JIO has become a very successful brand in India & providing customer satisfaction is to
be there main motive. It provides unlimited free calling and data services & SMS (At The Time
of launch ) on the move as people are more dependent on it in their daily lives like wide network
coverage and good 4G services. Because 3G services was unable to meet our customer needs and
wants. That’s why 4G has been evolved for Indian customers. Reliance JIO possesses congestion
free & wide network coverage, attractive 4G schemes & customer services as well as lifetime
roaming free services.
From the details it can be concluded that Maximum Customers of Reliance JIO users preferred to
remain with Reliance JIO and fully satisfied. Also good number of customers who are willing to
switch from their respective subscribers showed interest in Reliance JIO. Reliance JIO is
capturing the wide area of Indian markets increasingly day by day. Hence, these statistics imply a
bright future for the company. It can be said that in near future, the company will be booming in
the telecom industry. It can Easily Beat Airtel, BSNL Vi and Etc In Past.

Limitations Of The Study

• The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did
not agree to provide me with information.

• The behavior of the customer is unpredictable which may result in the lacking of accuracy
in the data.

• As the sample size of the survey was so small and comprise of only 50 customers, the
results may have some prone to errors.

• Study accuracy totally based upon the respondent’s response.

27
SUGGESTIONS

Spread out the awareness about Reliance JIO in deep rural areas.

Reliance Jio should make its recharge plans a little cheaper, as like Past.

Get the feedback from existing customers about Reliance JIO and take the reference for making
new customers.

The customer care people and also employees in Reliance JIO should try to convey brand Reliance
JIO while talking to people.

Enhance the market penetration & shares in every market and give the high competition to others
company.
JIO services are highly effective in Kangra HP, as the no. of calls made to the customer care are
low.

Findings
The following are the findings of the study:

1.Reliance JIO has wide market captured in Kangra HP,

2. Most customers purchased JIO because of its free services and new schemes at the time of
launch.
3.Customers are nearly satisfied with the 4G unlimited services as comparison to others services.

4.Reliance JIO is the market leader in Kangra HP, all the customers are preferably happy with its
products & services.

5.Wide network coverage is available according to the customers.

28
 QUESTIONNAIRE

Q1: How long have you been using Jio Q7: If Jio’s plans become expensive in future,
Service ? then in which Telecom Operator would you
choose to change / port .
A: Less than 6 Month B : 6 To 12 Months.
A: Staying With Reliance Jio B : Airtel
C : More than a Year D : More Than 3 Years
C : VI ( Vodafone Idea ) D : BSNL
Q2 : Which of the Following service do you use
? E : Others
A ) Pre- Paid [ ] b) Post- Paid [ ] Q8: On a scale of 1-10, How would you rate the
Customer care Support ?
Q3 : What is your average
monthly expenditure on mobile Recharge (in 1 2 3 4 5 6 7 8 9 10
Rs)?
Q9 : Do you use any second Network service
A : 200-300 B : 300- provider ?
400 C: 400-500 D : 500 A: Yes B : No
+ Q10: If Yes ( Use Another Network service)
which network Do You use ?
Q4 : On an average, what is your monthly data
consumption ? A : Airtel B : VI ( Vodafone , Idea )
A : 1 – 20 GB B : 20 - 30 GB C : BSNL D : Others
C : 30- 50 GB D : More Than 50 GB Q11: In the presence of Another alternatives ,
you are using Reliance jio because of:: A ) :
Q5: Which one is biggest competitor of
Brand Image
Reliance jio?
B ) : Voice Quality and Internet Speed
A : Airtel B : VI ( Vodafone , Idea
C ): Cheap Monthly Plans
) C : BSNL D : Others
D ) : All Of above
Q 6: Giving data free to everyone at the time of
launch is the main reason for the growth of Jio. E ) : Others
A: Agree B : Strongly
Agree
C : Neutral D : Disagree

E : Strongly disagree

29