1. History - https://www.jcb.

com/en-in/company/who-we-are
2. Mission vision - https://mayankequipments.jcbindia.co.in/company/vision-mission/
3. https://www.jcb.com/en-in/company
Basic Policies
 Meet identified and potential customer needs that are diversified and
advanced.
 Enhance our business value through collaboration between organizations.
 Create new revenue sources and new businesses in and outside Japan.
 Pursue efficiency through BPR and digitization.
4. Pestle - https://www.case48.com/pestel-case/8157-JCB-Construction-Equipment-Made-in-
India-for-the-World
5. Porters 5 - https://embapro.com/frontpage/porter5forcesanalysis/8157-jcb-construction
6. SWOT - https://www.mbaskool.com/brandguide/heavy-equipment-and-engineering/4951-
jcb.html
7. Competitors Analysis - https://craft.co/jcb/competitors
8. Marketing Mix- https://www.mbaskool.com/marketing-mix/products/17665-jcb.html

B2B

Kamakshi : 8, F
Chandan : 6, b

S&D