Company name A24

A) History:

The company was founded august 20th, 2012 by Daniel Katz, David Fenkel, and

John Hodges. A24 started as three friends with one goal, to push film culture in a

positive direction. Their title comes from the name of an Italian highway. The first big

movie they ever released was called “spring breakers” which lead the way to much

larger films like “Midsommar”.

B) summary of productions they create.

Productions created by A24 have a psychedelic feel. Where you never understand the

full scope of the movie until the end. It is an amazing feeling to think you know what's

happening in a movie until you realize you were wrong all along and the movie actually

holds a completely different meaning. The movies they create which I've watched have

been mainly horror movies. Although they have more of a mystery feel then just any old

slasher that's all about gore.

C) Marketing strategies

A24’s marketing strategy evolves around creating a cult following for themselves.

A24 movies have such a distinct feel that people watch movies they put out just

because it's put out by them. Instead of millions in marketing A24 uses techniques that
are much more imprinting. Once you see your first A24 movie you immediately

associate a feeling with them. When watching other films by them it is very easy to tell

they produced it based on their specific style.

D) Technological impacts an evolutions

As an extremely new company A24 hasn’t had any technological impacts. As a

company the best way to describe an evolution of their own would be having a larger

budget from movie successes which would give them more options and opportunities

for more advanced technology in their own movies.

Company name: Warner brothers

A) History:

The company was founded in 1923 by four brothers Harry, Albert , Sam, and

Jack Warner. Being founded before color and sound were in movies Warner Brother

have seen a lot throughout the years. It is a miracle that they managed to survive

through history, but no doubt as they know they are a giant in the film industry. Warner

Brothers makes mostly live action movies but in the 1930s they dabbled in cartoons for

the first time. Throughout the years they have bought the rights to many franchises we

know in love making them a big player in the film industry.

B) summary of productions they create.

Typically Warner Brothers make movies meant for average people to enjoy. They own

films like Harry Potter and The Matrix, both being very famous and successful movie

series. Both things these movies have in common are that they are filled with action and

appeal greatly to an audience looking for a simple movie with an interesting storyline.

This can further be seen in one of their most recent movies, the “Mortal Kombat” movie.

This movie is all about action and gore with a very straight forward story based on a

wildly popular video game, this further proving the obvious that Warner Brothers

produce movies for average people.

C) Marketing strategies:

Warner brothers is a company with a lot of money, therefore they typically advertise

their productions with lots of commercials. These films are meant for typical people so a

commercial on TV is a very safe and seemingly successful option since they make a lot

of money every year.

Technological impacts and evolutions.

D) Technological impacts an evolutions

 Existing before even color and sound were in movies, Warner brothers have had

a major influence on media and film. They are trend sets around since day one, and

because of this people followed their example.