App Localization

App Localization

Why must you localize your apps?

Most browsing today happens on apps rather than browsers. Almost all smartphone
users use apps of various kinds today. Especially when the apps are available in
local languages.

Research has shown that when apps are localised, they see an 800-fold increase in
revenue!!! Some more interesting facts that we must pay attention to, have been
revealed by the research conducted by Yahoo:

https://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-
mobile-revolution-content-is

1. More than half the world’s mobile subscribers are based in the Asia-Pacific
region. These are NON-ENGLISH-speaking users.
2. 90% of smart phone usage is on apps today. Only 10% on browsers.

Advantages of App Localization