COMM 261: Long Form Web Article Rubric

Name: Ahnika

Strategy Alignment: ____3___/3

Clearly identifies how article responds to buyer(s)’ informational need(s) __x__ yes ____ somewhat ___ no

Clearly identifies how article helps meet short-term organizational goal _x___ yes ____ somewhat ___ no

Quality Content: ____15____/15

Demonstrates utility (3 pts) __x__ yes ____ somewhat ___ no
(helps readers learn/do something that matters to them)

- So useful!

Demonstrates empathy (5 pts) __x__ yes ____ somewhat ____ no

(focuses on the reader/buyer, includes description of its alignment with content strategy)

- Yes, and also empathetic to women who may be living in transitional housing – nice job using sensitive
language

Demonstrates inspiration (7 pts) __x__ yes ____ somewhat ____ no

(the article is meaty, with evidence to support claims and links/citations when necessary)

Good Writing: ___25_____/27

Demonstrates clear ‘main idea’ (upfront & reader-focused big idea) (5 pts) __x__ yes ____ somewhat ____ no

Shows, rather than tells (includes vivid details, images, analogies, etc.) (4 pts) _x___ yes ____ somewhat ____ no

Includes creative lede, kicker, & headline (5 pts) _x___ yes ____ somewhat ____ no

Demonstrates an appropriate and consistent voice (2 pts) __x__ yes ____ somewhat ____ no

Uses clear, concise sentences with strong verbs and active voice (5 pts) ____ yes __x__ somewhat ____ no

Demonstrates grammatically correct and polished writing (4 pts) ____ yes _x___ somewhat ____ no

Demonstrates readability (shorter paragraphs, or bullets,

photos when relevant, etc.) (2 pts) __x__ yes ____ somewhat ____ no

- Excellent – love the graphics

Total points: ___43____/45