Virtual Summit Mastery Cheat Sheet (UPDATED June 2019)

7 Steps
To Exponentially Grow
Your Audience,
Inﬂuence & Revenue
With Virtual Summits
(Even If You’re Starting From Scratch)
by
V I RT UA L S U M M I T M A S T E R Y C H E AT S H E E T
WELCOME TO THE VIRTUAL SUMMIT MASTERY CHEAT SHEET
Virtual Summit Mastery is a multi-step method that can help you host a wildly successful
virtual summit so that you can exponentially grow your audience (aka your email list),
influence and revenue FAST -- even if you’re starting from scratch with no business idea, no
expertise, no email list, no relationships with influences, and no product.
Here’s how it works:
You bring the top experts in your industry together in one online event (typically 3-7 days
long, but can be shorter or longer) and interview them on various topics to deliver the best
and most up-to-date information to your audience.
When you launch your summit, people can register to watch ALL of the summit sessions for
FREE. All they need to do is register for the summit with their name and email address so
that you can send them the special links each day of the conference (and build your email
list!)
Once they’ve opted in, they’ll have the option to buy the All-Access Pass (or Premium
Pass as I’d like to call it for my own summits) right away if they want LIFETIME access to
everything, including all the bonuses that you’ve put together in an irresistible offer. If they
purchase, they’ll get access to any pre-recorded sessions as soon as they’re ready and the
live sessions throughout the summit in the member’s area.
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© Virtual Summit Mastery™ is curated by Navid Moazzez
and it’s a Trademark of Navid Media Ltd. All Rights Reserved.
During your summit, a few of the sessions (usually 3-8 per day) will be released every day
for people to watch free-to-view within a set period of time (usually 24-48 hours). After
that, it’s locked away only for people who have purchased the summit All-Access Pass.
With the summit model, you provide the value upfront and it’s possible for people to watch
the entire online event and implement the advice for free. If they know they want access
to everything or are impressed by the content (and if you do it right, they will be!) they can
purchase the All-Access Pass to come back and watch the sessions whenever they want.
A virtual summit is like a webinar -- or podcast -- on steroids.
Hosting your own virtual summit allows you leverage other people’s success to build your
own email list and authority.
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HERE ARE THE TOP 7 BENEFITS OF WHY YOU SHOULD HOST YOUR
OWN VIRTUAL SUMMIT:
1. Build A Large, Engaged Email List FAST

Get thousands of targeted and engaged leads in a matter of weeks.
Built in shareability (people WANT to tell others about it).
Virtual summits are the fastest and most reliable way to “get paid” build
a large, highly engaged email list even if you’re starting from scratch -
“the Virtual Summit List”.
2. Raise Your Visibility

Put your business on the map as you reach thousands of new people
with your summit content.
Grow your audience of targeted people who are genuinely interested in

your topic.
Get your name seen widely in your niche and become known as an
action- taker.
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3. Build Rewarding Relationships With Influencers

Connect with and get to talk to industry leaders one-on-one.
Build authentic and mutually beneficial relationships.
Become a connector so you’re seen as the person to know.
4. Become An Authority
Position yourself on the same level as other influencers.
Cement your reputation as an industry expert by your association

with them.
Authority builds trust and connection with your audience, so that your
business can grow.
5. Get Raving Fans and Lifelong Customers:

Build a reputation for providing massive value to your followers.
Create almost unbreakable trust and authority.
Intense, daily communication built into the virtual summit system trains
your followers to expect to hear from you and TAKE ACTION.
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6. Multiply Your Income

Generate a profit WHILE you build your audience, trust and authority.
Make four, five, or even six-figures in “all access pass/premium pass”

sales.
10X your income with a backend offer and bring in even more revenue
with sponsorships.
7. Virtual Summit Business Model

The audience you build is your own and can be leveraged over and over
again to become your entire business model.
Additional revenue streams that flow seamlessly to and from your

other offerings.
There is no single point of failure and it can still be a success even if you
get a lot of things wrong, with momentum building with each
subsequent summit.
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None of the traditional list building methods like blogging, podcasting, SEO, publicity and
paid ads even come close to the speed and effectiveness of a virtual summit.
That’s why some of the biggest names online today like Neil Patel, Michael Hyatt, Stu
McLaren, Ray Edwards, Marisa Murgatroyd, Lewis Howes, Ocean Robbins, Nick Ortner,
and even companies like Microsoft, Teachable, Thinkific and Drip are utilizing the power of
virtual summits.
But you don’t have to be a “big name” to create a profitable summit.
Using the proven Virtual Summit Mastery method, my students and I have generated
hundreds of thousands of qualified leads to their email lists and millions of dollars in sales
from their virtual summits -- just in the past twelve months alone!
And that number is increasing weekly as more and more VSM students launch their own
profitable virtual summits in every niche you can imagine (at any stage of their business).
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Ryan Lee, one of the most successful online entrepreneurs today, says:
I LOVE the virtual summit model. Whether you have a list already and are looking to
grow it (while creating revenue) OR you are starting from scratch, you should strongly
consider running your own summit. The summit model has been around for years - and
it flat-out still works.
When I hosted my first virtual summit - The Branding Summit - back in 2014, there wasn’t
anyone else to show me how to do it. I had to do a ton of research, watching and testing to
figure it out and hack together my own process.
The success of that first summit completely turned my business and life in a new direction.
I’d been trying for months to find a way to make a living online and had already tried a many
different strategies and business models… but nothing worked until I tried summits.
Since then, I’ve gone on to produce, participate in, and consult on dozens of profitable
virtual summits. I’ve refined my process until I have what I believe is the best step-by-step
method on the market today.
100’s of top performers just like you have used my Virtual Summit Mastery program
to launch their own profitable virtual summits, to establish, grow, and scale their own
businesses in niches from harp music to play therapy to tennis to insurance to real estate to
health and fitness to trading to online marketing and book publishing.
And I want the same thing for you.
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So whether you’re just starting out or looking to scale your existing business, I’m excited to
bring you this proven roadmap.
This cheat sheet will guide you through the 7 proven steps to help you create your own
profitable virtual summit -- even if you’re starting from scratch with no business idea, no
expertise, no email list, no connections with influencers in your niche and no product.
Ready?
Here it is… let’s get started!
Navid Moazzez
Lifestyle Entrepreneur & Creator of Virtual Summit Mastery
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STEP 1: SET YOUR FOUNDATION
The success of your summit really hinges on one thing. Nail it, and the rest of the process
will fall into place without much effort.
THE KEY IS TO CHOOSE A PROFITABLE TOPIC FOR YOUR SUMMIT

AND POSITION IT IN A WAY THAT ATTRACTS THE RIGHT PEOPLE
TO YOUR SUMMIT.
When choosing your topic, think about your:
1. Passions, interests and hobbies
2. Current skills and experience
3. Audience and their willingness to pay for the solution your summit brings
Another thing to consider is what field you want to be known as the go-to expert in.
A summit can be the perfect medium to establish yourself as an authority in a new field, so
it’s best to look towards where you want to go, not where you’ve come from.
One of the biggest mistakes I see people make is to go too broad. A summit for everyone is
really for no one, so my advice is to make it as specific as possible.
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If you’re thinking about creating the “Online Business Summit” turn it into something more
specific like “List Building School” or “European Private Label Summit.”
Rather than the “Parenting Summit” come up with a unique take on it, such as “Positive
Parenting Conference” or “Parenting Teens Summit.”
NARROW DOWN YOUR NICHE UNTIL IT HURTS!
Think about your ideal customer avatar - who it is that you are appealing to with your
summit.
If you can clearly define your audience, it’s much easier to position your summit in a unique
way to make it stand out from others in your niche.
The way you position your summit makes a big difference for its success. Even in a crowded
market, your summit will stand out if you have a unique spin or hook. In fact, your hook is
usually more important than the name of your summit for drawing your audience it.
Finally, you should create a plan for your summit to decide the details of your summit and
work out a timeline for getting everything done. Once you are clear about what you need to
do, it’s much easier to take action and make your summit become a reality.
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STEP 2: CONNECT & REACH OUT TO INFLUENCERS
You can’t host a virtual summit without experts in your niche sharing their knowledge with
your summit attendees. That’s what makes a summit so valuable for your audience!
Connecting with influencers also gives you a range of other benefits, such as getting your
summit in front of more people if they promote it and increasing your own credibility by
association with them.
But how are you supposed to get speakers on board for your summit if you’re new
and don’t know anyone in your field just yet?
You can start by familiarizing yourself with the people in your niche that you’d like to
connect with. Look for people who are already established by checking out:
Podcast hosts or guests
Speakers on other summits
Online product creators
Bloggers or authors
Brainstorm as many possible people as you can who could be a speaker for your summit.
Shoot for 50-100 names for your initial list, and then you can go back afterwards to
categorize them and work out which ones are the best fit for your summit and audience.
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If possible, relationship building should begin ahead of time. I’d recommend 3-6 months
before the launch of your summit, but if you’re planning on launching before then you can
still make it work (as the relationship building process can happen as you’re creating your
summit).
When trying to build authentic and lasting relationships with the people in your niche,
GIVE before you ASK.
There are many things that you can do to provide value to influencers, such as:
Giving them a great case study, review, or testimonial
Commenting on their blog or social media posts
Sharing their content on your blog or social media
Introducing them to someone THEY want to meet!
Promoting their work wherever you can (it works even if you don’t have a big
audience “yet”)
Another great way is to catch people at in-person events or conferences.
A good way to connect with high-level influencers in your niche is to use the proven Ladder
Strategy (which I go over in even more detail in my premium flagship program Virtual
Summit Mastery).
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When deciding who to ask to speak on your summit, categorize each person according
to how well known they are as either:
Up-and-Comer: New or unknown, small but engaged email list, eager to get their
name out
Trusted Authority: Known expert, solid following, looking to connect and grow
A-Lister: Well known name, huge following, tough to get but offers credibility
It’s best to get a mix of speaker types, with some up-and-comers, some trusted authorities
and some A-listers. Trusted authorities often have the most responsive audiences.
Once you’ve got a list of people that you want to ask to speak on your summit, it’s time
to start reaching out. With the Ladder Strategy, you start at the bottom - the people with
smaller audiences and followings - and work your way up.
If you already have a link to someone, or know someone who can make an introduction,
start there. Once you’ve got a few speakers on board, it’s easier to get more!
Remember, you don’t need to have connections with everyone who you plan to ask, but the
more relationships you have in place, the better.
Here are some quick tips to guide you when making the ask:
1. Keep it short and simple so that it’s easier for them to say yes.
2. Personalize your invitation to the speaker (one size doesn’t fit all!)
3. Add your own flair and personality in the invitation to make it stand out.
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BONUS: If you really want to make your offer stand out, consider sending personalized
video invitations to your speakers. Create a quick video for them with details about the
event and why you’d like THEM to be involved, upload it to YouTube and send them the link
with your invitation.
The key to getting speakers to say YES is to position the offer in a way that benefits them.
Make sure that you understand their business, audience and needs, so that you can show
them how being a part of your summit will help them!
Hint: The summit speaker relationship should be a win-win-win situation for everyone - the
speaker, the audience and you.
Here are some ways that speakers can benefit you might like to include in your
invitation:
Exposure to thousands of people as a speaker
Opportunity to share their message with more people
Financial gains from commissions on summit pass sales (and backend sales if
you promote your own product or an affiliate offer after the summit)
Email list growth by providing a freebie / lead magnet you include for their
summit session
It can be scary, but the only way you’ll get an answer is to ask!
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STEP 3: CREATE YOUR VSM SUMMIT FUNNEL & WEBSITE
Now it’s time to get into the tech side of things.
Firstly, you should make sure that you are 100% clear about what your summit funnel looks
like - that is, the journey that your summit attendees will make from the moment they hear
about your summit to the time they sign up and decide to purchase lifetime access.
The VSM Summit Funnel I’ve developed over the last few years looks like this in a nutshell:
Pre-Summit Phase The Summit Phase Post-Summit Phase
T
r Your Email List
Registration Push Pre-Launch Email Sequence +
a Push
Pushfor
forAll-Access Pass(Upgrade)
All-Access Pass (Upgrade) Encore + Final Push for All-Access Pass (Upgrade) + Survey
f
Partners / Speakers
f Email 1 Email 2 Email 3 Email 4
i
Registration Push
c Email 1 Email 2 Email 3 Email 4 Email 5 Email 1 Email 2 Email 3 Email 4 Email 5
FB Retargeting Ads
S Summit Registration Summit

Summit
o & / or One-Time-Offer
Sales Page
Playbook PDF Page (OTO) Page
u FB Ads
r
c
Other
e Membership Access
All-Access Pass Summit Speaker Sessions Page Non-Buyer
Summit Speaker
Summit Speaker Sessions Page
Sessions Page Summit
Summit Live Page Survey
Live
Live Page
Page Sales Page
Sales Page
Pre-Launch Email Sequence + Live Kick-Off Hangout

Push for All-Access Pass (Upgrade) Reminder Emails
Summit
Sales Page
Welcome Email 1 Email 2 Email 3 Email 4 Email 5 Email 6 Email 7 Email 8

Email
Sessions Page Summit Kick-Off

Sales Page Live Page Membership Access
Access
Membership Access Push to Backend Funnel
All-AccessPass
All-Access Pass
All-Access Pass
OPTIONS:
1. Digital Product (online course / membership site)

2. Pilot Offer
4. Group Coaching Program

5. Drive to Strategy Call (to sell high-end offer)
6. Live Event / Mastermind
7. Software
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You will need to create all the summit pages and set up your high converting VSM Summit
Funnel before you can start promoting the event and getting people to sign up. When you’re
ready to launch, you’ll also need to have the sessions page and a page for each speaker
session ready to go live.
There are also some other pages that you will probably need to create such as the privacy
policy, terms and conditions, disclaimers, contact and affiliate pages.
This can be daunting for a lot of people but it’s not too bad if you have a solid plan in place
and know exactly what you need to create.
In my premium implementation program, Virtual Summit Mastery, we give you exact

templates for all the pages so that you just need to tweak the copy and branding to create
your summit website in the quickest way possible, without sacrificing on quality design (and
you’ll save a lot of money as well).
There are several versions of our VSM Website Template for you to choose from,
depending on which platform that you are using - a template for ClickFunnels or
Wordpress with a builder (like the very popular Thrive Architect, which is what I
personally use.)
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STEP 4: RECORD YOUR SUMMIT SESSIONS
Next, it’s time to record the interviews with your speakers to create the content for your
summit.
You’ve already set the foundation by connecting with influencers in your niche in Step 2 and
got them to say YES.
Now it’s time to record the sessions and get your speakers to give as much value as possible
to your audience.
The recording of your summit sessions can be split into four stages:
1. Preparation Stage:
Before you can record, you should research your speaker to understand who they are and
what they stand for so that you can target your questions to bring out the best answers.
You’ll also need to set up the tech and schedule the sessions with each speaker - great tools
to help with this include ScheduleOnce, Calendly or Acuity Scheduling.
Now is also the time to think about the tools that you’ll use to record the sessions. Which
software, camera, audio and lighting will you use?
In my premium flagship program, Virtual Summit Mastery program, I have three levels of
recommendations for your recording studio setup, depending on where you’re at in your
business.
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Rest assured, you don’t have to break the bank. In fact, for your first summit (where
most of my VSM students start out) this is what I would recommend:
Camera: Logitech C922x / C920 / C930
Audio: Audio Technica ATR 2100
Software/Platform: Zoom, Skype + Ecamm Call Recorder (Mac Only) or Youtube

Live (Google Hangouts On Air)
Level 2 and level 3 (available inside my VSM Implementation Program) take it up a notch for
a higher quality recording.
We also give you step-by-step over-the-shoulder tutorials on how to set all your tech up,
so don’t worry if you don’t know how this works right now (it’s really easy, and it’s very
affordable with a level 1 setup).
2. Recording Stage:
The actual interview is probably the easiest part if you’ve done your research well. You just
need to get on the call with your speakers and have fun bringing out the best in your guest.
Remember that your summit attendees are there to get RESULTS. The best way that you
can help them to do this is to direct the interviews to bring out actionable tips that they can
implement right away. Get your speakers to share their very best content to provide even
more value!
Be prepared for speakers to reschedule - these things happen and the best thing that you
can do is to be flexible and set up backup times when needed.
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3. Editing Stage:
After the interview, you may want to tweak a few things to make the final session look a little
more professional. This also helps to take the pressure off during the interview, because you
know that you can cut parts that didn’t turn out well.
You can also add “bumpers” - short intros and outros before and after the video - to brand
the videos and make it look more professional. You can get this done on a budget with
someone on Fiverr or Upwork, or use a service such as Splasheo or Video Bumper Factory.
Remember, there’s no need to “over-edit” and if video editing isn’t your thing, it’s easy to
outsource this too.
4. Uploading Stage:
The final stage is taking the edited session and uploading it so that you can embed the
videos on the summit pages that you created in Step 3.
I recommend using Vimeo Pro to host all of the videos for your summit. While it’s possible
to set it up on YouTube for free, Vimeo allows you to easily restrict the privacy of the videos
so that people can only view the videos on your summit website.
Once you’ve uploaded the videos to Vimeo, all you need to do is choose the right privacy
settings (domain level privacy) and grab the link to embed it onto your summit pages (the
speaker page for the live summit and in the All-Access Pass members area).
Note. If you’re using a course platform to host your All-Access Pass like Teachable or
Thinkific, you can upload directly to the platform without needing Vimeo or Wistia
(although you’ll still need to host your free videos on, or if you’re on a budget, hosting the
videos on YouTube unlisted can work as well.)
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STEP 5: DELIVER YOUR SUMMIT
You’ve already done most of hard work to create your summit - now you just need to pull all
the pieces together to deliver a brilliant experience to your audience.
Work out how you will communicate with your summit attendees and write out all of the
emails ahead of time and schedule them to be sent each day. You can also schedule social
media posts in advance - you’ll be focused on other things during the actual launch!
To automate the sending of your emails, you will need to use a tool like ActiveCampaign or
ConvertKit.
I personally use ActiveCampaign for my business and love it, but ConvertKit is a good option
for people just starting out as well because it’s so simple to use. I recommend signing up for
a free trial of both to see which one suits you best.
In my premium flagship program, Virtual Summit Mastery, we give you the entire email
automation in ActiveCampaign so you can import it to your account with one click of a
button. And if you plan to use ConvertKit, we have a step-by-step walkthrough of how to set
it up and import it to your account as well.
The last tool that you need to put your summit together is something to process payments
so that you can profit from your summit!
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While course platforms like Teachable or Thinkific have their own integrated shopping
carts, I recommend using a ThriveCart to sell your All-Access Pass and accept payments
(ThriveCart works perfectly with Stripe and PayPal for example), no matter which platform
you want to use.
Why? It’s simple, you can sell all your products on it in the future (think beyond the summit!)
and it’s got MUCH better functionality if you want to get affiliates on board to promote
your summit.
Each day, you’ll also need to check that the right sessions were released and remove any
expired sessions (which can be done automatically once it’s set up so you don’t have to
worry about it during the summit).
Make sure you’re prepared for some support requests as well - the huge boost in traffic that
your summit brings also carries lots of questions that you (or someone on your team) will
need to answer.
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STEP 6: PROMOTE & LAUNCH YOUR SUMMIT - THE VSM LAUNCH PLAYBOOK
Now that you’ve got all of the moving pieces together, it’s time to bring people to your
summit so that they can benefit from the information that your speakers are going to share!
Treat your summit launch like you would any other launch to build excitement and buzz in
the lead up to the event.
Provide real value to your audience to get even more anticipation for the event - you can
use a playbook, checklist or videos to help you do this.
Ideally, you should start promoting to your own audience about 3-4 weeks before your
summit kicks off. You could promote your summit:
To your email list
On your blog
On your podcast
On social media (Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn,

Periscope etc.)
On online forums
To your personal network
With paid traffic (Facebook Ads or Google Adwords etc.)
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Remember that you don’t have to do everything… In fact, it’s best NOT to.
The 80:20 rule applies here, which means that 80% of the results come from 20% of your
efforts. So the trick is to focus on doing a select few things really well to get the best results.
If you have affiliate partners (your speakers and non-speaker affiliates), they should start
promoting around 2 weeks before the summit starts.
Make sure that you are super clear in your communication with affiliates. Get in touch with
them early so they know what to do, and keep them engaged throughout the launch.
A good way to increase the promotion done by your speakers and partners is to make
it super EASY for them. You can do this by providing swipe copy to use in emails, promo
graphics that they can post to social media and anything else you can think of.
Also, keep in contact with them throughout the launch to encourage them as they start to
get the word out and sales come in.
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STEP 7: TURN YOUR SUMMIT SUCCESS INTO MASSIVE BUSINESS GROWTH
After all that work you put in to create and deliver your summit, the first thing that you
should do is take a moment to relax and enjoy your success and of course personally thank
your speakers and partners who participated…
But soon it’ll be time to use your momentum to keep growing beyond your summit!
Firstly, make the most of the engaged subscribers that you picked up during the summit.
If you already have other products that are related to your summit, you can promote these
on the backend.
If you don’t have any of your own products yet, consider launching a pilot version of a new
course, coaching program or membership site to your summit attendees.
Another great strategy is to promote an affiliate product that is well-aligned with your
summit.
It’s also a good idea ask for feedback from your summit attendees soon after the event.
You can send a separate survey to buyers and non-buyers to get insight about why the didn’t
or didn’t purchase to help you refine your marketing message for future summits or profits,
as well as gain other insights about your audience.
Next, think about how you can turn the work you’ve already done into a passive source of
income for your business.
One option is to turn your summit evergreen.
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Done right, this can turn your summit into an automatic lead and revenue generating
machine that works continuously -- even as you turn your attention to new projects in the
future!
Students of my premium Virtual Summit Mastery Implementation Program get access to

the VSM Evergreen Method, which walks them through the process to turn a successful
“live” summit into an evergreen version step-by-step (we even provide you with the entire
email automation in ActiveCampaign and ConvertKit completely done-for-you so you can
import it with one click of a button).
You can also repurpose your summit content (also called the VSM Multiplier Method).
You can release part of the summit content to grow your brand even more. You could
repurpose the content into:
Podcast episodes Infographics
Youtube videos Webinars
Blog posts Slideshare presentations
Guest posts Books
Emails
The options are limitless!
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YOUR VSM ROADMAP
Now it’s time to bring the whole process back to you, your business and what you want to
achieve.
Let’s start by working out which of the following best describes the current stage of
your business?
A. “I’m just starting out and don’t yet have an idea, email list or product.”
B. “I’m in the early stages of my business and don’t yet have much of an email list
or revenue.”
C. “I already have a solid email list and product and I need help to scale my online
business further.”
Many VSM graduates started out in one of these categories and went on to get huge results
from hosting their first (or in some cases a series of!) summits. You can check out a few
examples below.
“I’m just starting out and don’t yet have an idea, email list or product.”
International market / non-native English speaker
No practical experience in his industry, no email list, no product, and no

Augustas Kligys relationships with influencers before the summit
Summits For Amazon Sellers Added over 1,500 email subscribers and $15,000 in revenue from his first
summit
Built an email list of around 5,000 people and generated $58,000 after
hosting 3 summits
On his way to building a 6-figure online business leveraging the power of

virtual summits
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Tested out a few different sub topics until finding the fasting health niche
1st Summit: 500 subscribers and $700 in revenue

Mitch Asser
Fasting Summit 2nd and 3rd Summit: 9,000 subscribers and $20,000 revenue
4th Summit: 15,000+ subscribers, 900 pass sales and $55,000+ in revenue
5th Summit: 16,500 subscribers, 800 pass sales and $50,000+ in revenue
Has now made well over 6-figures with the summit model!
A professional play therapist just getting started online

Jen Taylor
First summit grew email list to 4,500 subscribers and generated over
Play Therapy Summit
$100,000 in revenue just from her summit all access pass!
Doubled the size of professional clinical consultation group after the summit
Accomplished goal to move out of state with the financial security to take a
break from giving therapy sessions for 3 months (made enough for a year!)
Had no email list, no product
Added 3,500 email address from his first summit
Brian Appleton Generated $70,000 in revenue + $20,000 in sponsorships

Insurance Agent Summit
Created membership site program from summit attendees with several
$1,000’s in monthly recurring revenue (and growing for every day!)
He built a 6-figure online business in just a few short months after joining
VSM!
Built an email list of almost 10,000 people and generated $225K in revenue
in his first year of business (from hosting 3 virtual summits)!
Started from scratch with 0 email list
Shivan Sarna TV host collaborated with expert in field to connect with speakers
SIBO SOS Summit Part 1,
Built email list by 25,000 new subscribers with first summit and now has
Part 2 & Part 3
almost 100,000 people on her list (after 3 summits)
Generated $200K in total revenue from first summit, $215K from second
summit and $330K from her third summit.
Built a targeted email list in a tight niche, with responsive subscribers who
engage in other events and classes offered.
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“I’m in the early stages of my business and don’t have much of an

email list or revenue yet.”
“Non-traditional” market
Diana Rowan Had a very small email list before her first summit
Virtual Harp Summit
Added 2,100 people to her email list from the summit
Made 460 all-access pass sales
Hosts 2 summits per year now and her business grows a lot faster
Was sceptical about hosting a summit in her niche before VSM

Steph Gaudreau Had existing business she wanted to pivot
Women’s Strength Summit
Added 19,560 people to her email list and generated $60,000 in revenue
from the first summit
She got similar results from her second summit (but higher conversion rate!)
Already planning summit #3!
Had hosted some live events before moving into summits to build influence,
brand and network, but started with no email list or following.
Eric Yang Added 7,700 email subscribers and sold 400+ all-access passes from the
Millennial Success Summit, Airbnb Mastery Summit, generating almost $90,000 total revenue.
Airbnb Mastery Summit &
Was offered to create TV show on the topic by Netflix after the summit.
Crypto Virtual Summit
Secured a $50,000 sponsorship deal for another summit in trending industry
of cryptocurrency.
Generated 4,000 new email subscribers and over $80,000 in total revenue,
including all-access pass sales.
Hosted 3 summits and generated over $170K in total revenue in 2 years

from first summit.
Had been podcasting for a few years and had a very small email list
Added 4,222 names to her email list and made 314 all-access pass sales from
Marie Grace Berg her first summit
JV Success Summit
Promoted an affiliate product at the end of the summit - more than doubled
revenue
Generated a total of $60,000+ in revenue from her first summit
After two summits, she has over 10,000 subscribers on her list and
generated $107K+ in revenue!
29
“I already have a solid email list and product and I need help to scale
my online business further.”
Already had a low-six-figure business with an email list of 12,000 subscribers

Chandler Bolt
Self-Publishing Success Summit Wanted to double revenue on back-end product
Added 30,000 email subscribers
Generated $370K in revenue
Since then did another summit with similar results and now has a multi-
7-figure online business
Already had a list and product
Caitlin Pyle Wanted to grow a new business as fast as possible

Work At Home Summit
Added over 60,000 new email subscribers in 2 weeks
Generated $500K+ in revenue
Grew facebook group from 0 to 28,000 members in one month
Created huge value for speakers who grew their email lists by 200-2,000+
subscribers (win-win partnership)
Runs a consulting business and worked with a client to boost an existing

business
Over 20,000 registrants for 1st summit almost doubled their existing email
Kurt Black list
Parenting Teens Summit
Generated over $115,000 in revenue, mostly to new customers
Now promoting other products to summit leads so the summit is worth

multiple 6-figures
Will be able to use the same system for future consulting clients
Just beginning to develop coaching practice

Robby Barbaro & Cyrus
Khambatta Had 26,000 participants for their first summit
Mastering Diabetes Summit
Double their email list and customer base from the summit
Generated significant revenue with All-Access Pass and backend sales
Developed their reputation to grow coaching practice and business
30
So there you have it:
The Virtual
Summit
Mastery
Cheat Sheet.
Welcome To The Virtual Summit Revolution
This is the exact method I used to go from a law school dropout who knew nothing about
online business to building a multi-six-figure online education company (soon seven-figures)
with an email list of 30,000+ very engaged subscribers.
And that my students have used to build six and seven-figure online businesses… some of
them starting completely from scratch.
And you’re now seeing some of the biggest influencers in our industry using the VSM
Method to exponentially grow their audience, influence and revenue.
I truly hope that this Virtual Summit Mastery Blueprint and all the free training have given
you a new perspective HOW to think about how to start, grow and scale your online
business faster…
31
Because once you start to put these proven VSM strategies and tactics into action and start
creating your own virtual summit… your business and life will literally never be the same
again.
To have different results, you need to do something different.
You need to do what other business owners can’t or won’t do…
...because it seems like too much work…

...because it seems too hard…
...because no one has done it before...
...because it seems risky…
But now you know better.
You know that with a proven, step-by-step method, you can create a profitable virtual
summit that will skyrocket the growth of your email list, influence and revenue in a matter
of weeks.
32
You can create a profitable virtual summit:
In any industry
In any country
Even if you currently have no business idea (you’ll learn how to validate your
idea in VSM to ensure it’s profitable)
Even if you have absolutely no experience or expertise in your niche
Even if you have no email list (your summit will help you build your list quickly)
Even if you if you don’t have any relationships with influencers in your
industry right now
Even if you have no product yet (your virtual summit will be your first
successful product)
And I’m here to guide you every step of the way.
Once you create your first successful summit, you’ll be addicted when you see the
immediate results on your visibility, your audience, and your bottom line.
You’ve got the PLAN. You’ve got the PROOF. Now you have to decide:
33
What’s next?
You may decide you’re ready to go just with the information in this Blueprint -- great!
Others of you may decide that you’ve had it with “doing it on your own.” You want the entire
step-by-step master plan including training, done-for-you resources, support, coaching,
accountability and community to help you host a wildly successful virtual summit that will
set your business up for immediate success and profitability.
If you are ready to take control of the future of your business and life and stop waiting for
success to find you, you’re going to want to watch your email inbox over the next few days
for even more super valuable free training coming your way.
If you already know you want to host a virtual summit, and you’re interested in the Virtual
Summit Mastery 3.0 Implementation & Coaching Program to get help by me and my
team, here’s what I recommend you do:
Click here to book a no-cost VSM strategy call with me now!
I can’t wait to help you take your business -- and your life -- to the next level.
Navid Moazzez
Lifestyle Entrepreneur & Creator of Virtual Summit Mastery
34
If you’d like me and my team to help you host a wildly

successful virtual summit so that you can exponentially
grow your audience, influence and revenue quickly,
here’s what I suggest you do right now:
Click here to book a no-cost

VSM Breakthrough Strategy Call!

35

Virtual Summit Mastery Cheat Sheet (UPDATED June 2019)

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7 Steps

WELCOME TO THE VIRTUAL SUMMIT MASTERY CHEAT SHEET

Here’s how it works:

A virtual summit is like a webinar -- or podcast -- on steroids.

1. Build A Large, Engaged Email List FAST

Built in shareability (people WANT to tell others about it).

2. Raise Your Visibility

Grow your audience of targeted people who are genuinely interested in

3. Build Rewarding Relationships With Influencers

Build authentic and mutually beneficial relationships.

Become a connector so you’re seen as the person to know.

Cement your reputation as an industry expert by your association

5. Get Raving Fans and Lifelong Customers:

Create almost unbreakable trust and authority.

6. Multiply Your Income

Make four, five, or even six-figures in “all access pass/premium pass”

7. Virtual Summit Business Model

Additional revenue streams that flow seamlessly to and from your

But you don’t have to be a “big name” to create a profitable summit.

And I want the same thing for you.

Here it is… let’s get started!

STEP 1: SET YOUR FOUNDATION

THE KEY IS TO CHOOSE A PROFITABLE TOPIC FOR YOUR SUMMIT

When choosing your topic, think about your:

1. Passions, interests and hobbies

2. Current skills and experience

NARROW DOWN YOUR NICHE UNTIL IT HURTS!

STEP 2: CONNECT & REACH OUT TO INFLUENCERS

Podcast hosts or guests

Speakers on other summits

Online product creators

Giving them a great case study, review, or testimonial

Commenting on their blog or social media posts

Sharing their content on your blog or social media

Introducing them to someone THEY want to meet!

Another great way is to catch people at in-person events or conferences.

Exposure to thousands of people as a speaker

Opportunity to share their message with more people

STEP 3: CREATE YOUR VSM SUMMIT FUNNEL & WEBSITE

Now it’s time to get into the tech side of things.

Pre-Summit Phase The Summit Phase Post-Summit Phase

S Summit Registration Summit

Pre-Launch Email Sequence + Live Kick-Off Hangout

Welcome Email 1 Email 2 Email 3 Email 4 Email 5 Email 6 Email 7 Email 8

Sessions Page Summit Kick-Off

1. Digital Product (online course / membership site)

4. Group Coaching Program

In my premium implementation program, Virtual Summit Mastery, we give you exact

STEP 4: RECORD YOUR SUMMIT SESSIONS

Camera: Logitech C922x / C920 / C930

Audio: Audio Technica ATR 2100

Software/Platform: Zoom, Skype + Ecamm Call Recorder (Mac Only) or Youtube

STEP 5: DELIVER YOUR SUMMIT

To your email list

On social media (Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn,

To your personal network

With paid traffic (Facebook Ads or Google Adwords etc.)

STEP 7: TURN YOUR SUMMIT SUCCESS INTO MASSIVE BUSINESS GROWTH

One option is to turn your summit evergreen.

Students of my premium Virtual Summit Mastery Implementation Program get access to

Podcast episodes Infographics

Youtube videos Webinars

Blog posts Slideshare presentations

Guest posts Books