MATTHEW DEFEDE

75 Larchmont Drive
Hewitt, NJ 07421
862-228-0554
Portfolio: http://www.matthewdefede.com

SOFTWARE & SKILLS

Adobe Illustrator , Adobe Photoshop, Adobe In Design, Adobe Acrobat , Adobe Fire
works, Adobe Flash
Adobe Freehand , ASPX, CSS, GOOGLE Analytics, GOOGLE Ad Words, HTML, Internet Ma
rketing
Macintosh, Management, Microsoft Office, Project management, Sales and Marketing
Social Media (Twitter, Facebook, MySpace), Search Engine Optimization, Search En
gine Marketing
Quark , Windows PC, Word Press, SEO, SEM, Vizeo, Omnigraffle, IA, UX, GUI, Conte
nt Management System Experience, DHTML, XHTML

PROFESSIONAL EXPERIENCE

Defede Media, Nutley, New Jersey

Owner/Consultant
*Web Design & Development
*Online Marketing
*Search Engine Optimization
*Search Engine Marketing
*Social Media Marketing
*Print Design
MERCK Pharmaceuticals, New York, New York 2010-Present
Web Design Consultant with EMC2
*Develop Global Online Marketing Strategy for MERCK
*Support Strategy Team with Corporate Presentations
*Develop Graphic Representations for Market Models
*Develop Wire frames & Web Site Concepts

Matrix New World Engineering, East Hanover, New Jersey 2010-2010

Director of Corporate Communications
*Develop marketing strategies for online and off line projects
*Maintain continuity with all corporate messaging
*Develop and implement social media marketing campaigns
*Email marketing strategies
*Implement corporate creative & advertising
*Interface with PR agencies
*Develop presentations for local and federal agencies
ROCHE Pharmaceuticals, Nutley, New Jersey 2006-2009
Interactive Art Director
*Working on branded pharmaceutical products and online promotional items such as
banner ads, e-mails, online newsletters, Flash e-mails and full product web sit
es.
*Collaborating with outside designers and outside design groups for ROCHE, such
as Avenue A Razorfish, Ogilvy Interactive and Digitas Interactive.
*Developed S.E.O Strategies with brand team and Interactive marketing
*Created web site structure and usability using site maps and wire frames
*Created campaigns for Social Media for Face Book, My Space, Twitter & You Tube

KRAFT Foods & RJR Nabisco, Phillip Morris, Hanover, New Jersey 2005
Interactive Art Director
*Develop and maintain Kraftfoods.com corporate website.
*Design and develop online promotional materials working with marketing &
Several of the Kraft food brand sites.
*Created web site structure and usability using site maps and wire frames

SYSTRA CONSULTING, Bloomfield, New Jersey 2002 - 2005

Marketing and Corporate Communications
*Created branding system and graphics standards to maintain consistency in how c
ompany brand was graphically displayed on all printed materials.
*Developed and maintain corporate website.
*Manage all graphic design requests from marketing department with a staff of 15
, including advertisements, publications, marketing and sales support materials,
media kits, proposals, presentations, and architectural renderings.

ABOUT.COM, New York, New York 1999 - 2002

Senior. Art Director/ Web Design & Print
*Designed projects based upon specifications from marketing department, such as
for packaging, print materials, promotions, subway signs, billboards, media kits
, and sales materials.
*Managed all deals with outside printing vendors.
*Oversaw specialty advertising on the company network brand online and offline d
evelopment, including web graphic pop-up ads for large-scale clients, including
Tropicana, BMW, and GE.
*Designed and developed the About .com website and all online marketing material
s such as direct e-mails, banner advertising and flash motion graphics

SHELCORE TOYS, Somerset, New Jersey 1998 - 1999

Senior Art Director
*Managed staff of four, including art department, designing all packaging/market
ing materials, such as brochures, sales sheets, and displays.
*Hired outside printing and supply vendors.
*Directed photo shoots, typically of child playing with toy manufactured by comp
any for print ads.
*Set up finished artwork with final mechanics for press, using in-house departme
nt.

AMERICAN FUJI SEAL, Fairfield, New Jersey 1995 - 1998

Art Director
*Designed and produced consumer and pharmaceutical packaging, such as product sh
rink-wrap for Pepsi products, Rogaine, and Avon etc.
*Managed/maintained company website, designing advertising.
*Performed pre-press work using Taiga Space workstation to develop film separati
ons.

GIOVATTO ADVERTISING, Glen Rock, New Jersey 1993 - 1995

Assistant Art Director
*Designed daily advertisements, including auto ads for car dealerships.
*Oversaw work with outside vendors for direct-mail advertising, sending informat
ion to fulfillment
houses.

WORRAL PUBLISHING, Union, New Jersey 1992 - 1993

Retail Art Director
*Designed and produced newspaper ads, such as for produce and car dealers.
*Developed presentation materials for account executives, including media kits a
nd comp ads.

ALAN REIDER STUDIOS, Union, New Jersey 1990 - 1992

Photo Retoucher
*Retouched photos, from weddings to book covers.
*Created special effects using C-prints, ink, and airbrushing, to alter problema
tic areas on photos subjects.

ROP COLOR, Harrison, New Jersey 1986 - 1990

Graphic Artist
*Manage pre-press film production, dark room composing, proofing, and convention
al film stripping for clients such as National Lampoon, M Magazine, Channels Mag
azine, and WWD Magazine.

EDUCATION
NEWARK SCHOOL OF FINE AND INDUSTRIAL ART, Newark, New Jersey
Degree in Illustration & Advertising, 1990
SCHOOL OF VISUAL ARTS, New York, New York
Graphic Design Certification, 1988
HUDSON COUNTY VOCATIONAL
Commercial Art 1 and 2 Certification, 1986