ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name Nguyen Manh Cuong Student ID GCH190696

Class GCH0805 Assessor name Doan Trung Tung

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

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Laptop sales
company
Group 2

Ho Quang Minh
Hoang Phu Hoa
Nguyen Tien Hoc
Nguyen Gia Nam
Nguyen Manh Cuong
 01 02 03
Introduction Software 3 types of
decision
making levels
 Introduction
01 Introduce about the company

Our company is a company specializing in providing laptops with products that are
thoroughly tested before being put on the market and are guaranteed to be genuine
products. In addition, we also cooperate with many famous brands: Asus, Dell, Acer.
Our company has all services such as import and export warehouse and sales.
The process of selling laptops

Our company's sales process begins with employees

entering customer information to order products from the
company. After that, the manager will save the customer
information and send the invoice to the customer.
Customers can pay in two ways: full payment or installment
payment. If the user chooses to pay in installments, the
installment payment method will be chosen (for example, a
percentage of monthly salary). The information will be
transferred to the staff after the manager completes the
payment procedure with the customer, so that the staff can
deliver the goods to the customer.
The process of selling laptops (diagram)
The process of importing products from
the partner's warehouse

First, the manager writes down a list of products need to

import and send it to the partner by email. The partner
checks the email and confirm the order. They take request
and send the product in list to our place. After take the
parcel from the partner, we check the product is correct or
not. If some product is not ok, the partner needs to resend
the parcel in request. We need to testing the product in a
week. If a product occurs a bug, the partner has to fix it.
After testing, all product is good, we pay the bill in delivery.
The process of importing goods from the
partner's warehouse (diagram)
Shipping process

After customer order products, staff will call them to confirm

their order. The staff creates a bill include order information.
Then staff imports the bill and send products to the
transporter. A shipper will take the parcel and transport it to
the customer in 3 days. If they transport successful, customer
will pay the bill and take the parcel. If they transport fail, the
shipper must transport the parcel to customer again in
several times. If the customer resists the parcel, it will return
to store.
Shipping process (diagram)
Unstructured data

Unstructured data is information that does not have a pre-determined

organizational structure or format. Unstructured data, in other terms, is
any data that is not structured or semi-structured. This might be data in
any file type that doesn't fit well into a spreadsheet or other semi-
structured data format.

Ex: Unstructured data is used

here because this is just an
invoice, these are the
unstructured indexes required.
Semi-structured data

Data that is semi-structured has some level of organization. It's not as well-
organized as structured data, but it's also not as chaotic as unstructured data.
Tags or other components with defined attributes that bring a hierarchy and
system into a file are commonly used to accomplish this level of structure.

Ex: The customer list that the

employee entered is not in the
database yet, but it organizes and
distributes important information
for management to easily analyze.
Structured data

Structured data is data that has been organized to a high degree and is
typically stored in a spreadsheet. Consider a well-organized Excel sheet,
which is an excellent example of structured data.

Ex: Customer information paying

installments by different methods
is saved in the database to avoid
negligence in the installment
payment process of customers.
02 Software
Sales and management software
 Pros
The first advantage when talking about sales
management software is that it is easy to access, the
current POS software systems are very easily accessible
based on cloud computing techniques.
Store owners can easily access the data systems and help
manage the store very easily with any device connected
to the network.
Low maintenance cost
They also provide additional features for online sales such
as sales management on Facebook, Zalo, etc., integrating
shipping carriers such as Viettel Post, GHN, etc. e-
commerce sites like Shopee, Lazada, etc.
Cons
Does not support many online sales, only suitable for retail
stores.
Decentralization makes it difficult to control.
Product management is sketchy, not suitable for some
items.
When using sales management software, it is security in
case you choose the wrong supplier that is not reputable.
Therefore, consider and learn carefully before buying.
When the management software fails, your store may lose
product data or your information may be stolen.
 3 types of decision
03 making levels
Operational - Tactical - Strategic
Operational

The operational strategy outlines the company's day-to-day operations.

The operational plan lays forth a road map for achieving tactical goals in a
reasonable amount of time. This strategy is very precise, with a focus on
short-term goals. Policy, regulations, and procedure are examples of these.
Example (Operational)
BI of example (Operational)

In the company's sales department, printing to issue invoices to

customers is often delayed. The reason is due to the high number of
customers, so the management decided to buy more new printers to
support and increase efficiency for invoicing. After implementing BI, the
sales manager made the decision to buy more printers when given
information about the growing number of customers. This has helped us
reach a large number of shoppers.
Tactical
The tactical plan outlines the methods that the organization intends to employ in order to
attain the strategic plan's goals. It generally has a one-year or shorter span and divides the
strategic plan into smaller, more practical parts. Specific goals with set timelines, budgets,
and resources are among the components.
Example (Tactical)
BI of example (Tactical)

Our laptop company has been applying BI since the beginning of 2021 and the
parameters show that people's demand for laptops is increasing. Especially
during the time of social distancing due to COVID-19, the increased demand will
make the company's customer care process overloaded. Anticipating this, the
managers decided to use chatbots instead of hiring more customer service staff.
This has significantly reduced the phenomenon of missing messages or missing
customer requests. And positive customer feedback helps the company increase
sales thanks to very relevant and intelligent automated responses.
Strategic

A strategic plan is a high-level overview of a company's complete operations,

including its vision, goals, and values. This strategy is the organization's basic
cornerstone, and it will determine long-term decisions. The vision, purpose, and
values are all important components.
Example (Strategic)
BI of example (Strategic)

Our company has applied real-time BI in customer acquisition activities

through product pricing, processing customer orders and returns, and more
accurate product information.
The company also applies BI in analyzing data collected from surveying the
Macbook use market in Vietnam.
Our company has decided to cooperate with Apple. After a while, the
company recovered its capital and revenue grew strongly. Expanding the
customer base nationwide.