2) Pepsi can crisis

In 1993 an american couples reported that they found a syringe in their Pepsi can. The returned
the can to the shop from there they bought the can.the owner then contacted the piece country
health department.the story was noticed by many and it attracted the attention of the media to a
great extent. Seattle area TV was the frist one to report about the incident. After the news many
other cases were there of people reporting about finding strings and other thing as well ,like
needle, pins, etc. After these cases were reported,the media got involved into the case very
intensively and the story was all over the newspapers and channels .
At the beginning there was no reaction from Pepsi because they were expecting that the
situation would be under control and the case will not get bigger. However, this didn't happen
and the case kept making headlines for several days. The situation was worsening day by day.
Looking at the scenario  becoming worse ,the pepsi counsellors decided to react .they in fact
decided to fight back and as rebecca's Madeira, pepsi vp of public affairs said "if you going to
conduct a trial in media ,you got used to working with".
Pepsi didn't recall the product from the market as they had full faith in their product and were
sure that the cans are safe.however ,the number of cases of finding something in the cans grew
bigger and bigger day by day. So in order to tackle the situation pepsi decided to produce video
press releases and they were broadcasted in 403 stations and were seen by million of viewers .
After the broadcast there were same investigation carried by different services and authorities. 
After the investigations there were many people arrested and charged for fraud claim and
different other charges.  The pepsi company managed the situation very efficiently and were
succeeded on saving thierrepution . Their major reasons for success was their calmness during
the time of crisis . The company strategy of crisis management because very popular and are
now used as a case study in many university and schools .the idea of fighting against the media
by using the media was the mostly creative part in this case.
After the company was proved innocent ,they took advantage of the situation and launched a
public relations campaign . Pepsi distributed millions of coupon with the slogan "thanks America
".they also advertised in a full page of  the newspaper .
Pepsi lost a lost money an the crisis and even after crisis . However , they gained huge media
coverage and were an headlines . One of the most important lesson   learnt from the case is
that even though the situation is very intense and problems seems to be tangled it can only be
addressed through a proper structured pla  , the flow of communication groups should be
continuous and even the slightest information should  be given . There should  be quick
understanding of the problems and planning regarding tackling the situation should be done Olin
a structured  way.

Mumbai terror attack

(b)on 26 November 2008 ,Mumbai was under a terrorist attack that gripped the city for almost 2
and half days . The attack was broadcasted live with real time images all around the
globe.terrorist chose mainly public areas for attack. The attack affected India not only in terms of
human life but also economically.
The Taj Mahal palace and hotel had a high brand value pre crisis. The hotel during the time of
attack had around 1000 guests including high profile events, two weddings and other events .
Before the day of attack there were many security measures undertake by the hostel.The had
security system which prevent cars from parking in front of the entrance, had scanners and
CCTV cameras. But the terrorists however managed to enter from the backsolid3 of the hostel.
The Taj mangement reacted by immediately  creating a war room in the behind the hotel.
It posted continusly about the event that cure happening and worked 24/7 to keep the
authorities aware of the happening. All senior managers and staffs were an a hand to lesson the
damage and helping the guests vacate the hotel through different exits. This was helfilul for
indian intelligence since the crisis at that time needed collaborations with guests ,state and
military.
The information that were being sent were managed at organizational level.out of 1710 staff,
592 of them were a duty an that day . The situation in which the incident took place taj mixed
blaming and formulated a structured plan to tackle the situation and procure minimum damage .
Ot took 10 hours to the bag to reach the hotel after the crisis staterd  and 6 hours for the fire
extinguishers to reach the floor that were on fire.  The taj telephone operators systematically
called each room and asked them to stay away from the windows and lock the doors. A helpline
was established to manage panic .so ,through this we can see that taj was continously and
organized in keeping the information flowing thus causing less damage

Ban of Maggi

Sanjay Singh a food inspector at uttar pradeep government food safety and drug administration
noticed the label on the packet stating that "no added MSG(manosodium glutamate)" in March
2014 during one of his raids on retail . So ,he picked up a sample and sent it to the state
laboratory for testing.The results of the test which came after few days was positive .It was
found that the sample of maggi had MSG.then the sample was sent to central food laboratory in
Kolkata. The results came after al.ost a year an April 2015 which stated:"MSG:present and lead
:17.2pm. The amount of lead was more than the amount that was claimed by Nestle India Ltd.
Still,Nestle did not react .it didn't pay attention even to the news against it .consequently, maggi
was banded. Between 5 June and 1sep 2015,38000tonnes of maggi noodles were collected
from retail stores and destroyed.          
   Its relaunch
   The company Nestle reintroduced the brand in November,after the clearances frist by the
Bombay high court and soon after by government authorized labs.
   It was two days before diwali that several grocery stores across Mumbai and several other
cities had a special display, right an their entry gate "we are back" .maggi is back .by the ens of
the day shop owners admitted that their entire stock had been sold out once the word spread in
the locality.
   Nestle, apart from re launching maggi noodles into the market also tied up with online portal
snap deal to register request for home delivery of noodles.
   While some stores managed to get the product several shop were asked to wait due to it's
high demand .
   Maggi at present is being manufactured at 3 locations at Tahliwal and pantages, nestle is
engaged with authorities to obtain permission for its relaunch.