Market Market Research
Process of gathering information
Where buyers meet sellers
and agree upon a price
Market Share / Market Size / Market Growth
Market Share = Percentage of sales
within a market / Market Size = Measures
all sales / Market Growth = Sales in the
market are either growing or declining
about consumers, competitors and
distributors within a firms target market
Business Plan
A written document that provides
information about a new business
or venture in order to persuade a
financial backer to invest in the business
 Adding Value Business Location
Process of developing and improving
Location is the physical place from which a
a product or material which
business or division of a business operates
customers will value more highly
Market Segments Demand
The whole market is broken down Is the amount buyers are willing & able
into small sub-groups of people who to purchase at agreed prices. The buyer
share the same/similar characteristics must have the means to be able to buy it
 Consultants / Advisors
Individuals & businesses external to the
business which provides services & advice
Full-time Employment
Permanently employed in a business
and works over 30 hours a week
Temporary Employment
Employed for specific tasks/ time periods
Part-time Employment
Works less than 30 hours a week; employed
under a permanent contract of employment