Gestión de Mercados

Ficha: 2374882

Daniela Caracas Rodríguez

CC. 1005977814

Tutor

Juan Esteban Mejía Carvajal

Número de evidencia

AP06-EV04- “Taller en idioma inglés sobre sistema de distribución”

Marzo/2022

Cali / Valle del Cauca

 STRATEGIC PLAN OF DISTRIBUTION

It is an important tool that companies have implemented to

organize several factors that are interconnected in the
marketing process and improve customer services and costs.

one of the factors is

Distribution Channel
The route by which goods or services pass from the
producer to the final consumer.

There are some determining factors for the selection of distribution channels.

Market Product

They may be individuals or They can be tangible and intangible,

organizations that have and can also have a variety of
needs to be met. attributes such as color, quality,
brand, packaging and Price.

Otras personas que participan en el proceso

Intermediary
These depend on the channel chosen,
since in the direct channel they are not
involved. These can be: wholesalers,
stockists, distributors or retailers.
Companies
They can be organizations formed by
people, goods, objects and common
achievements to satisfy customers.
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TYPES OF DISTRIBUTION CHANNELS
Direct Channel
omit intermediaries. In other
words, the product arrives
directly from the company to the
end consumer.
Funciones De Los
Intermediarios
Research, contact, physical distribution,
Promotion, Negotiation, Adaptation, Financing
and risk acceptance.
Indirect Channel
nel|
Este tipo de canal implica a terceros en
la comercialización de productos. Es
decir, se requieren intermediarios para
que su producto llegue al cliente final.
Short Channel Long Channel
Where the number of intermediaries Many intermediaries are involved, such
is reduced and, usually, as wholesalers, warehousers,
manufacturers use only one distributors or retailers. It usually occurs
intermediary to reach the final in most consumer products, especially
consumer. perishable goods.
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