15625-162-1 $99.00 ew & Expanded hee ty iron aise money oe ik ach the bit of Chrres,Regml de Mewson, woe Jeter all the noblemen of France and Eran ‘The donors wer thank by Bing ero in ‘he get sie lass windows. In he scot an sevetenth cents, the Vestas st caogs | hough Kalyan ate pe fring books Si ale, we the Bosh davis fe chingase rhe rts fl pring apes by 200 year In the Ist eihsemh cen, examin Frain ot i rary by may the Inte ter cent, Merigomery Wins Seat acboed thie massive canlogs actos: Ameria, nang corse in te most em os oF this vest maton ohne git deprtrt ste oo ‘hsrhome hooks. Foc ai ist nthe at 199, blioes ; . se mento pang tt The art and science of creating ies ned iedtey ah ret money-making direct mail — oo including secrets soanineneene het of using direct ©“ vacsaraivummuon u a esate mail to make | | | Included! The single most successful advertisement 7 in the history of ‘the world! ale sere The aly way knw ia malig sucsesf—and king money fr he ler iif money on the me rowim Internet. DENISON HATCH Founder & Editor | | WHO’S MAILING WHAT!Praise for MILLION DOLLAR MAILING$ “This book is an extraordinary contribution to understanding the how and what of making direct mail pay off, If you have the time for just one book on the inside secrets of successful mailings, this At last, the winners speak and you get a chance to listen.” Stan Rapp Co-author (with Tom Collins) of MaxiMarketing and The Great Marketing Turnaround “Million Dollar Mailing$ shows you the great mailing packages, and their copy creators tell y what makes the difference in winning mail. It gives you all the straight answers on the successful concepts of great copy. I read it cover to cover in one sitting.” Richard V. Benson Author of Secrets of Successfil Direct Mail “Clear your book shelves of all those tomes on direct marketing theory. Junk all of those ‘research’ files of other people’s mailings. This is the only reliable source of direct ‘mail that really works. Not voted by a panel of self-styled experts, but by customers’ checks! Hats off to Denny Hatch for a monumental and truly useful research project.” Robert Teufel President, Rodale Press “Want to learn everything you need to know about successful direct mail? How to write and design it? What sells and what doesn’t? Who's who? What’s what? Why and wherefore? This is the one book to buy, to trust, to followt’” Bill Jayme Jayme, Ratahlati, Ine.Million Dollar MailingsMILLION DOLLAR MAILING$ The art and science of creating money-making direct mail—revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade. DENISON HATCH Bonus Books, INC. 160 East Ilinois Street Chicago, Illinois 60611Copyright 1982 by Denison Hatch, 2001 by Bonus Books, ne,