The price of a product is the amount for which it will be sold by the company.

Companies must include

in unit cost, marketing expenditures, and distribution costs when determining a price. Companies must
also examine the pricing of competing products in the marketplace, as well as whether their projected
price point is sufficient to represent a viable alternative for consumers.

The price of a product is the amount for which it will be sold by the company. Companies must include
in unit cost, marketing expenditures, and distribution costs when determining a price. Companies must
also examine the pricing of competing products in the marketplace, as well as whether their projected
price point is sufficient to represent a viable alternative for consumers.

The price of a product is the amount for which it will be sold by the company. Companies must include
in unit cost, marketing expenditures, and distribution costs when determining a price. Companies must
also examine the pricing of competing products in the marketplace, as well as whether their projected
price point is sufficient to represent a viable alternative for consumers.