Assignment 1

P1 features of two contrasting businesses

Nike and Tesco
Tesco is known as a retailer, though, Nike is known as an enormous endeavor which market segments its
logo plan, and its product are made through different businesses of their organization (There will be
specific offices which calling in making merchandise for Nike). Tesco is a market chief in the UK as of now
with 28% of the offers in item deals. Tesco is a PLC (Public Limited Company), which is possessed or
worked through stocks exchanged for the Stock Exchange, this empowers general society to get shares
and own every one of them however long they need and even sell these individuals on to get benefit,
drifting Tesco as a PLC gives helped them as its had the option to significantly develop and the more
drawn out term create gigantic gains which has been one of their points.

Creating gigantic pay has additionally engaged Tesco to grow all through the world, which again is one of
their points. 'We deal with individuals the way we like to forever be dealt with', this is a notable
expression which will Tesco practice and regularly is situated on their sites, magazines, etc. Basically,
Petrol station are suggesting they will perform all that they can to ease costumer shopping. They might
have effectively done that by furnishing vehicle parks to assist individuals with automobiles, latrines thus
individuals do not need to go house half strategy through shopping and bistros so customers can make
some quieting memories while they store.

Every one of these will be additional treats and accommodation to customers notwithstanding
individuals who developed that expression as they will likewise prefer to incorporate bistros, vehicle
parking spots and so forth when they buy. Likewise with the option of extra highlights very much like
bistros, latrines, vehicle leaves, Sainsbury have inspired immense item deals development since ongoing
internet-based studies discovered that costumers for Tesco are going to remain in the store longer than
some other stores. It is not really to be expected that each spent headed out to Tesco. Nike is a producer
which centers fundamentally around making prevalent quality garments, is related garments worn by
competitors; they produce things from coaches to wristbands.
P2
Nike- Who are Nike's stakeholders? - The top shareholders of Nike are Phil Knight, Mark Parker, Andrew
Campion, Swoosh LLC, Vanguard Group Inc., and BlackRock Inc. (BLK).
Tesco- The main external stakeholders of Tesco are customers, suppliers, creditors, competitors, pressure
groups, local communities, and the government. Tesco serves millions of customers every week.
What is a stakeholder's influence? - stakeholders are the people or groups who have an interest, claim,
or stake in the organization. That is why stakeholders focus mainly on the performance of the
organization and make sure that it remains at an acceptable state. They influence the decision-making
process.

Who are Nike's stakeholders? -

• Customers (top priority)
 • Communities.
• Employees.
• Governments.
• Interest Groups.

The primary role of stakeholders is to help a company meet its strategic objectives by contributing their
experience and perspectives to a project. They also help with providing materials and resources for the
company to create the new products.
P3
Structure for Nike
Nikes organization structure is a matrix structure. A matrix structure from many different organizational
structures. In a matrix structure, the authority passes vertically as well as horizontally. Nike follows
geographical divisional structure to facilitate customers in different areas. The product design is done
specifically for their needs. There is no manufacturing of standard products for the entire world's
population. On the other hand, product base is a divisional structure. This is to maintain innovation and
development keep happening in all products that Nike creates.
Structure for Tesco
Tesco is a hierarchical organization structure. In the hierarchical organizational structure, positions and
duties are divided into many parts to make sure work will be done efficiently with no flaws.
Th
e ones at the top of the pyramid have the most responsibilities and authorities.

Aims and Objectives for Nike

“To bring inspiration and innovation to every athlete in the world.” nuke states that everybody is an
athlete based off Bill Bowerman’s statement, “if you have a body, you are an athlete.”
Aims and Objectives for Tesco
Tesco's aim is to become/stay their leading retail supermarket and provide excellent quality services and
products at a cheap price so that they have lower prices compared to their competitors.