Product Management

Product Name

Presented by:

Block Section

Group Leader:

Group Members: (Alphabetically arranged)

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 Part I

Product Specification

A. Process

B. Features

C. Uses

D. Benefits

E. Physical Appearance

F. Reason about the Product

G. Picture of the Product

H. Brand Logo

I. Tagline

J. Packaging and Labeling

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 Part II

Product Management Strategies

A. Introduction Phase

A.1. Target Market

A.2 Survey (min. 50 respondents)

A.3. Price

A.4. Place

B. Challenges

B.1. Strengths

B.2. Weaknesses

B.3. Opportunities

B.4. Threats

C. Promotion (minimum of 3, maximum of 10 promotional strategies)

C.1.

C.2.

C.3.

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Format:

Font Text/Size: Times New Roman, 12

Margin: Left 1.5, Right Top Bottom 1

Line Spacing: Double

Page Number: Page 1 of 1

One tab per paragraph

Credit reference/source at the end of the paragraph (https://www.google.com)