LG company

LG expands the company's leadership beyond the residential and commercial

business, becoming a bigger player in the industrial and specialized markets, and
providing total heating, ventilation and optimized air conditioning (HVAC)
solutions.

Since 2009, LG Electronics aims to broaden air conditioning business horizons to the B2B sector, reinforcing
its presence in the solutions business. Based on its remarkable previous successes, the Air Conditioning
Company allows LG to be more competitive in the global heating, ventilation and air conditioning (HVAC)
market which provides total service from key components to business solutions. The Air Conditioning
Compressor Business Team is expected to play a key role in the new integrated company.

LG will seek out further opportunities for synergetic effects among units within the company, while increasing
its focus on building management solutions, home networking and renewable energy.

Main Products

Residential

Air Conditioners

Residential Air Conditioners

The LG Air Conditioning Company has led the global air conditioner market since 2000 with its smart
technology and stylish designs. LG's stylish ARTCOOL air conditioners with replaceable picture frames add an
elegant and personalized touch to any interior space. In addition, the health conscious features of LG air
conditioners such as Neo Plasma Filters, Ion Generators, and the Smart Clean function help make your home
healthier, with cleaner, fresher air.
Commercial

Air Conditioners

Commercial Air Conditioners

LG provides a wide range of tailored commercial air conditioning products suited to buildings of all types and
sizes. Its Multi V Plus II is one of the world's highest capacity units, designed especially for high-rise buildings.
LG's Multi V Sync provides simultaneous heating and cooling, with one outdoor unit, ensuring optimal
temperatures throughout a building. LG's Multi V Space is also top in its class for being economical,
aesthetically pleasing, and is ideal for sophisticated, luxury living spaces.

HomNet Server

HomNet Solution

LG HomNet is LG Electronics' total home network solution which provides a convenient, secure, fun and
comfortable residential life by connecting all kinds of digital devices through one system.

LG HomNet, which has incorporated the latest LG Electronics technology, is providing a more friendly and
convenient digital environment for the home, which can be controlled from anywhere at anytime when
connected to a smart building solutions network. LG HomNet total solution simplifies the way people interact
with technology, improving their quality of life.

Scroll Compressor

Compressor

LG Electronics produces 18 million rotary and scroll compressors, core components of the air conditioner,
every year. The LG Air Conditioning Company also customized these core components which can be applied
from residential to commercial products. In line with LG's environmentally-friendly philosophy, the company is
also a major manufacturer of eco-friendly compressors.

Introduction To Air Conditioning

In a nutshell air conditioning is the control of the different air properties within a space, such as an office, warehouse,
shop or home. These properties include temperature, humidity, air speed, and the cleanliness of the air, which involves
controlling the amount of dust and other contaminants.

You can have air conditioning fitted in most buildings these days, from schools and offices to shops and industrial
buildings, while a growing number of people are also buying air conditioning systems for their homes. An air conditioning
device draws in outside air, filters it, then heats, cools or humidifies it before circulating it around the building, forcing
the poor air back outside.

There are three main advantages to having air conditioning fitted in your home, office, workplace, shop or other leisure
space, and these are:

- The air conditioning system helps to maintain a comfortable temperature

- Air conditioning provides fresh air for the building’s occupants
- The air conditioning system can remove contaminants from the air, in particular, body odour.

These days most air conditioning units have two functions – heating and cooling – and they can be easily changed from
one to the other depending on the kind of air you want in the building that day. Obviously in winter the thermostat will
probably be turned higher so that warm air seeps into the room, while in the summer this will be replaced with air that is
cooler than the room’s temperature to help keep everyone cool.

In larger buildings, such as supermarkets, warehouses and office blocks, it is probably more cost effective to have a
permanent air conditioning system installed that can work as a heating device in the winter and a cooling device in the
summer, smaller rooms and homes will probably make better use of mobile air conditioning units instead of fixed ones.

Portable air conditioning systems are available in two main types, monoblock and split units. Monoblocks are freestanding
and offer an instant solution to your air conditioning needs as they connect to a standard 13-amp socket and the exhaust
for hot air simply a pipe passed through an open window. Split mobile systems, on the other hand, have two parts – a
main evaporator unit inside the building and an external condenser box on the outside. The evaporator is connected to
the condenser box via a hole that is drilled through an external wall, although these systems can be detached and moved
to other rooms and buildings when necessary. Now that you know the different types of air conditioning available, why
not use our online directory to find the right supplier for you.

CRM Introduction
CRM, or Customer relationship management, is a number of strategies and technologies
that are used to build stronger relationships between companies and their customers. A
company will store information that is related to their customers, and they will spend time
analyzing it so that it can be used for this purpose.
Some of the methods connected with CRM are automated, and the purpose of this is to
create marketing strategies which are targeted towards specific customers. The strategies
used will be dependent on the information that is contained within the system. Customer
relationship management is commonly used by corporations, and they will focus on
maintaining a strong relationship with their clients.

There are a number of reasons why CRM has become so important in the last 10 years. The
competition in the global market has become highly competitive, and it has become easier
for customers to switch companies if they are not happy with the service they receive. One
of the primary goals of CRM is to maintain clients. When it is used effectively, a company
will be able to build a relationship with their customers that can last a lifetime. Customer
relationship management tools will generally come in the form of software. Each software
program may vary in the way it approaches CRM. It is important to realize that CRM is more
than just a technology.

Customer relationship management could be better defined as being a methodology, an

approach that a company will use to achieve their goals. It should be directly connected to
the philosophy of the company. It must guide all of its policies, and it must be an important
part of customer service and marketing. If this is not done, the CRM system will become a
failure. There are a number of things the ideal CRM system should have. It should allow the
company to find the factors that interest their customers the most. A company must realize
that it is impossible for them to succeed if they do not cater to the desires and needs of
their customers. Customer relationship management is a powerful system that will allow
them to do this.

It is also important for the CRM system to foster a philosophy that is oriented towards the
customers. While this may sound like common sense, there are a sizeable number of
companies that have failed to do it, and their businesses suffered as a result. With CRM, the
customer is always right, and they are the most important factor in the success of the
company. It is also important for the company to use measures that are dependent on their
customers. This will greatly tip the odds of success in their favor. While CRM should not be
viewed as a technology, it is important to realize that there are end to end processes that
must be created so that customers can be properly served. In many cases, these processes
will use computers and software.

Customer support is directly connected to CRM. If a company fails to provide quality

customer support, they have also failed with their CRM system. When a customer makes
complaints, they must be handled quickly and efficiently. The company should also seek to
make sure those mistakes are not repeated. When sales are made, they should be tracked
so that the company can analyze them from various aspects. It is also important to
understand the architecture of Customer relationship management. The architecture of CRM
can be broken down into three categories, and these are collaborative, operational, and
analytical. The collaborative aspect of CRM deals with communication between companies
and their clients.
Customer support by integrating all the customer contact points
Highly efficient and low cost transaction process development
Distinguished marketing support capability (Marketing Automation)
The failure to provide distinguished customer oriented responses is one of the major reasons why enterprises
lose
their loyal customers and face worsening profitability. Although numerous enterprises are investing in customer
management,
not many have a systematic customer management process and a well integrated system supporting it.
LG CNS Operational CRM Solution can help you further enhance your customer management by integrating
customer
management and its contact channels. Our business and technology experts within the CRM Tec. (Technical
Experts
Council) offer a total outsourcing service that covers from consulting and planning to system implementation
and
maintenance. LG CNS Operational CRM Solution will systematically enhance your customer management
capability.
In the long run, it will improve customer satisfaction and profitability

CRM Business Consulting Service

LG CNS Business Consulting Service provides CRM application
development guidelines with a comprehensive master
plan. This service is directly connected to the CRM
implementation project. With consulting service, you can
increase the implementation efficiency and minimize the
application development cost.
Customer Support System
LG CNS Customer Support System automates processes
that are essential for responding service requests such as
card issuance, payment demand / receipt transaction, and
approval that occur in the Customer Interaction Center.
It supports your customer center to offer one-stop service
that systematically integrates the business system with the
customer request.
Sales Support System
LG CNS Sales Support System helps you keep track of the
sales transaction ranging from opportunity grasping to the
sales conclusion stage. It enhances the possibility of profit
gain by providing all the data necessary for sales such as
information on customer, product, and competitor. Sales
Support System also assists actual result management and
planning by providing sales status and estimates.
Operational CRM Solution Service
LG CNS compares and evaluates a variety of CRM
packages applicable in the marketing, sales, and service
field to provide you with the most appropriate solution. LG
CNS provides outsourcing service with our own CRM
solution that can cover either the entire business area
(Suite) or specific field of your business (Point).
Marketing Support System
LG CNS Marketing Support System provides marketing
tools that effectively analyze customer data. It provides fast
and accurate market analysis by process automation.
Quality of customer service will greatly improve through
analysis and forecasting of customer behaviors and requirements.
The Marketing Support System also supports personalized
marking activities to each customer in real time basis. These
marketing campaigns automatically collect and analyze
customer information for future customer relationship
management.

Why LG CNS
LG CNS CRM Solution can help you provide customer oriented service by integrating work processes.
Innovate your
business with our CRM Service.
• Total IT service from consulting to implementation, and outsourcing
• Flexible solution that will fulfill your business requirements (Full Suites or Partial Solutions)
• Years of experience and knowledge in developing large scale CRM systems
• World class CRM development methodology and project management capability
Success story
LG Card CRM System Development Project
The Business Issue
Since its foundation in 1988, LG Card has grown to encompass 18.2 million cardholders, 2,804 employees, and
over
30 Billion USD in managed asset as of December 31, 2002. Currently LG Card is ranked at the top in domestic
credit
card industry. Before they become the top credit card company however, LG Card had to overcome
several customer satisfaction issues. They couldn't effectively serve customers with the old systems that ran
independently
from other systems, not allowing any information sharing (i.e. sales system and customer service system).
LG Card decided to implement a comprehensive CRM system that integrates both sales and service in order to
provide customer oriented credit card service.
Our approach
The aim of the LG Card CRM System Development Project was to generate a higher profit by strengthening
the
customer management capability. LG CNS reengineered the entire customer service process from the
customer point
of view. We also established an integrated management system that supports all the sales transactions.
Customer
communication channel is now integrated into a single window. Finally, marketing activities were automated by
linking
customer analysis.
How it worked
Integration of the Marketing/Sales/Service clients into a single application has reduced customer response time
greatly.
Work error caused by inaccurate data was eliminated by real time update of customer data which used to take
over 8
hours. LG Card has also seen the improvement in customer loyalty with rapid and consistent customer
response
through the single window for customer contact point and integration of work processes in marketing, sales,
and service
department.