PROJECT REPORT

ON

Consumer buying behaviour on Cello Ball Pens

Submitted in partial fulfillment of the requirement For the

award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION.

DEPARTMENT OF BUSINESS ADMINISTRATION
SESSION (2021-2022)

Under the guidance of Submitted by:

Mr. Pradeep Tripathi Pratham Kumar Sharma
(Asst. Prof) Roll No. 0503466
Batch: BBA 2020-23

DAYANAND ACADEMY OF MANAGEMENT STUDIES KANPUR

AFFILIATED TO
C.S.J.M. UNIVERSITY, KANPUR