A STUDY ON CUSTOMER SATISFACTION TOWORDS VIVO MOBILE

WITH TIRUPUR CITY.

QUESTIONAIRE :

1. AGE

A) 18-25 YRS B) 25-30 YRS C) 30-35 YRS D) 40 & ABOVE YRS

2.GENDER

A) BUSINESSMAN B) EMPLOYED C) HOUSE WISE D) STUDENTS

3. OCCUPATION

A) BELOW 10,000 B)10,000-20,000 C) 20,000-30,000

D) ABOVE 30,000

4.MONTHLY INCOME

A) 10,000-20,000 B) 20,000-40,000 C)40,000-80000

D) ABOVE 1,00,000

5. HAVE YOU SEEN THE ADVERTISEMENT OF VIVO ? IF YES WHISH

MEDIA?

A) TELEVISION B) NEW PAPER C) MAGZINE D) INTERNET

6.TOTAL NUMBER OF BRANDS CONSIDERED BEFORE BUYING VIVO

PRODUCTS ?

A 1 B) 2
7.FAMILY MEMBER

A) 2 B) 3 C)4 D)ABOVE 5

8.EDUCATION
 A)SSLC B) UG C) PG D) OTHERS

9. SINCE HOW LONG HAVE YOU BEEN USING YOU USING YOUR
MOBILE PHONE ?

A)LESS THAN 6 MONTHS B) LESS THAN 1 YEAR C ) MORE

10. WHO ACCOMPANIES YOU FOR THE PURCHASE OF MOBILE PHONES

?

A) FRIENDS B) FAMILY C) NEIGHBOURS D) OTHERS

11) HOW WOULD YOU RATE THE QUALITY OF VIVI MOBILE ?

A) EXCELLET B) GOOD C ) AVERAGE D) BAD

12.) HOW SATISFIED ARE YOU WITH THE FACTOR IN YOUR

PREFERRED MOBILE?

Factor Rank

Price

Brand

Colour

Shape

Design

Quality

Features

User friendly
13. WHAT TYPE OF PHONE WOULD YOU LIKE TO HAVE?

A) IOS B ) ANDROID

14. HOU MUCH DID YOU PAY FOR MOBILE PHONE ?

A) RS.10,000 -15,000 B) RS.15,000-20,000

C) RS. 20,000-40,000 D)AOVE RS.40,000

15. WHY DID YOU CHOOSE THIS MODEL ?

A) PRICE B) FUNCTION C) SIZE AND WEIGHT

D) APPEARENCE E) TREND F )OTHERS

16. HOW MUCH TIME DO YOU SPEND ON YOUR MOBILE PHONE ON

AVERAGE IN A DAY ?

A) LESS THAN 30 MINS B) 30 MINS TO 2 hr

C) 2 hr TO 4 hrs D) ABOVE 4 hrs

17. DO YOU OWN A MOBILE ?

A )YES B) NO

18. WHAT DO YOU THINK IS THE DIFFRENTIATING FACTOR OF VIVO

CAMPARED TO ITS COMPETITORS ?
 A) AFFORDALE PRICE B ) INNOVATIVE DESIGN

C) TECHNOLOGY D) OTHERS

19. WHICH ONE OF THE FOLLOWING OPTION YOU CHOOSE WHEN

PURCHASING A MOBILE PHONE ?

A) CALLS & SMS B)GAMES C) CHECK EMAILS D) MUSIC

E) BROWSE THE INTERNET F) TAKE PHOTOS .

20. SUGGESTIONS :