Marketing and promotion is the key to a successful business.

To what extent do you agree?

Starting up a
business
is a hard task to
achieve but
keeping it afloat and very successful is even harder. Many people think that
the most important ways used to make businesses successful are marketing
and promotion of the products or services provided. To a greater extent, I
agree with the above statement because of the following reasons. Much as
hardworking employees and capital add a great deal to the growth of a
company, marketing ensures that the goods or services produced are known
by the targeted market.
This
includes stuff like
advertising
for
example putting
up billboards or using television stations. Currently, the youth
use
the internet more than they watch actual television,
hence
platforms like Facebook and
twitter
are ideal methods of advertisement. Promotion of a
business
not only attracts
consumers but
also
employees who might end up boosting its output. It is only logical that the
very best or most skilled personnel would prefer to apply to the constantly
watched company advertised on television
for example
. A good promoted
business
also
attracts investors who inject capital
in
it.
However
, capital is equally important as the keys mentioned
above since
it affects all other aspects. A
business
will not have effective
labor
or even marketing if there is no money to pay for them. Most of the
companies that fail due to the fact that they are low on income
that is
to say bankruptcy. In my opinion as long as capital is available, marketing and
promotion can be done. In conclusion, marketing and promotion of a
business
can not only be done on
media but
also
the owner has to sell himself and the
business
wherever he goes or whenever he can.