Drago

THE PRODUCT OR SERVICE SWOT MATRIX (STRENGTHS,

Fragancia que apasiona
WEAKNESSES, OPPORTUNITIES) AND
THREATS)

Description of the product or

service with all its characteristics

BRIEF FORMAT -
Physical: Our products that
we offer in the market are perfu- ADVERTISING
mes for both the CAMPAIGN IN ENGLISH"
male and female segments, taking
into account the aromas offered
naturally
through our plant biodiversity.
Chemical Characterization:
Depending on the fragrance and/
or perfume
produced and presentation
Packing: Glass jar (Initially)
ProfitsRelive memories, give
us security, provide personality,
help steal
glances
Life cycle:The shelf life of our
products will be two to three years
HISTORY DRAGOIt was
born from the second se-
mester of 2020 as an idea
due to all
this as a result of the econo-
mic crisis which could put the
world in "check" I mean
The art of perfume making
The story goes that Alexander
the Great was very fond of using
perfumes, capable
of scenting any room with just the
scent of his body. In the Middle
Ages, ointments
since then we have developed
several advertising campaigns
in different media to
consolidate the image of our
company.

the pandemic which to this were made from aromatic subs-

date we have been overco-
ming both economically,
socially , cultural and other
factors which prevented us
from continuing with our lives
as we knew them.
tances, including moss, and after
a period of using
animals. In the 18th and 19th
centuries it turned to flower wa-
ter. Perfume is as
present in human history as any
hero or legend.”
What is the current position of
your product in the market?
Título secundario
After marke-
ting the first
articles, our
products ha-
ve been very
well received,
which make DRAGO a good
prospect, acquire its identity
and obtain recognition,