Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a television
commercial in a video bearing in mind your answers and the importance of media
literacy through critical thinking.

Ice tea
Product

Drink tea is good and refreshing

Message

Advertiser
Camilo Duran
Identification
Giving solution to thirsty and warming days
technique

Generalization With a direct message about the ice tea is good

technique and belong to your home and family

Emotional appeal With the family love, sharing a refreshing glass of

technique ice tea
Celebrity endorsement If a celebrity drink it, it’s good and influence in the
technique likes of people

Ideology Mainly, to show a good, complete product that

empathizes with family values

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.
 Criterios de evaluación

Analiza los elementos de la alfabetización mediática desde una perspectiva

crítica, utilizando el vocabulario y la gramática requerida.

Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.