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Calculate Calculate input demand and the cost-minimizing combination of inputs and use isoquant analysis to illustrate optimal input substitution.
Calculate Calculate a cost function from a production function and explain how economic costs differ from accounting costs.
Explain Explain the difference between and the economic relevance of fixed costs, sunk costs, variable costs, and marginal costs.
Calculate Calculate average and marginal costs from algebraic or tabular cost data and illustrate the relationship between average and marginal
costs.
Distinguish Distinguish between short-run and long-run production decisions and illustrate their impact on costs and economies of scale.
Conclude Conclude whether a multiple-output production process exhibits economies of scope or cost complementarities and explain their
significance for managerial decisions.

 is the level of output.
 is the quantity of capital input.
 is the quantity of labor input.
Short-run
Period of time where some factors of production (inputs) are fixed and constrain
a manager’s decisions.
Long-run
Period of time over which all factors of production (inputs) are variable and can
be adjusted by a manager.
Average product
(APL)
0 Marginal product Variable Labor
(MPL) input
(holding capital
constant)
Value marginal product: The value of the output produced by the last
unit of an input.
Law of diminishing returns: The marginal product of an additional unit
of output will at some point be lower than the marginal product of the
previous unit.
Profit-Maximization input usage
To maximize profits, use input levels at which marginal benefit equals marginal
cost
When the cost of each additional unit of labor is w, the manager should continue
to employ labor up to the point where VMPL = w in the range of diminishing
marginal product.
Linear: Assumes a perfect linear relationship between all inputs and total output
, where and are constants.
 units
Substituting Increasing
labor for capital output
A
=100 units of
output
0 Labor Input
(L)
Capital Input
(K)
D
Slope: 
3
C
Slope: 
B
∆𝐾 = 1 A
=100
units
0 Labor Input
∆𝐿 = − 1 ∆𝐿 = − 1 (L)
Isocost
Combination of inputs that yield the same cost.

or, re-arranging to the intercept-slope formulation:

Changes in isocosts
For given input prices, isocosts farther from the origin are associated with higher
costs.
Changes in input prices change the slopes of isocost lines.
𝐶
𝑟
𝐶 𝑤
𝐾= − 𝐿
𝑟 𝑟
𝐶
0 Labor Input
𝑤 (L)
𝐶0 More expensive
𝑟 input
bundles
Less expensive
input
bundles
0 𝐶0 𝐶1 Labor Input
𝑤 𝑤 (L)
𝐶 𝐶
0 Labor Input
𝑤1 𝑤0 (L)
Cost minimization
Producing at the lowest possible cost.
Cost-minimizing input rule
Produce at a given level of output where the marginal product per dollar spent is
equal for all inputs:

Equivalently, a firm should employ inputs such that the marginal rate of technical
substitution equals the ratio of input prices:

𝐶2 𝐴
𝑟
𝑤
𝑀𝑅𝑇𝑆𝐾𝐿 =
𝑟
=100
units
0 𝐶2 𝐶1 Labor Input
𝑤 𝑤 (L)
New cost-minimizing
point due to higher
wage
F
B
𝐾2 Initial point of cost
minimization
A
𝐾1
𝑄0
H J
0 𝐿2 𝐿1 G Labor Input
(L)
𝐹𝐶
𝐹𝐶
𝐹𝐶
𝐹𝐶
0 Output
(Q)
ATC, AVC, 𝐴𝑇 𝐶
AFC 𝑀𝐶
and MC ($) A

Minimum of
ATC
Minimum of
AVC 𝐴𝐹𝐶
0 Outp
ut
*the MC curve intersects the ATC and AVC
curves at their minimum points
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Fixed and Sunk Costs
Fixed costs
Cost that does not change with output.
Sunk cost
Cost that is forever lost after it has been paid.
In the long run, all costs are variable since a manager is free to adjust
levels of all inputs.
𝐴𝑇 𝐶1
0 𝑄∗ Outp
ut
0 𝑄∗ Out
put
© 2022 by McGraw-Hill Education. All Rights Reserved.
Constant Returns to Scale (Figure 5-14)
LRAC
($)
𝐴𝑇 𝐶2 𝐴𝑇 𝐶3
𝐴𝑇 𝐶1
𝐿𝑅𝐴𝐶
0 Outp
ut
Economies of scope
Exist when the total cost of producing  and  together is less than the total
cost of producing each of the type of output separately.

Cost complementarity
Exist when the marginal cost of producing one type of output decreases when the
output of another good is increased.


For this cost function:
MC1 = aQ2 + 2Q1
When a < 0, an increase in Q2 reduces the marginal cost of producing product 1.
If a < 0, this cost function exhibits cost complementarity
If a > 0, there are no cost complementarities
Exhibits economies of scope whenever f -  > 0