Module 2 : WHY COACHNG

WHAT TODAY’S BIGGEST NAMES

ARE SAYING ABOUT COACHING

Oprah: “I remember the very first time we had a life coach on the show. She shared with our audience
a list and, literally, in the audience women booed her when she said put yourself at the top of that list.
[What she meant was] put yourself at the top of the list and nurture yourself, honor yourself, stop the
crazy mind chatter in your head that tells you all the time that you’re not good enough.”

Serena Williams: “Life is so much bigger than tennis. It’s the basic things in the little steps of life
that we overlook. You should be the happiest person alive, because that’s a gift in itself and Tony (life
coach) helped me realize that.”
 Bill Clinton: “He (life coach) has not only the gift to inspire, but he teaches the most important lesson
that every individual has to learn about living day to day, which is that you have choices in every
circumstance. And you have to make up your mind on how you will respond to whatever it is that
happens, as well as how you will make new things happen.”

Bill Gates: “Everyone needs a coach. We all need people to give us feedback. That’s how we improve.”

BENEFITS OF EXECUTIVE COACHING TO THE EXECUTIVE

• Heightened self-awareness.
• Improved self-regulation.
• Higher levels of empathy.
• Boost in cognition at work.
• Increased levels of motivation.
• Better social skills.
• Improved leadership abilities.

BENEFITS OF EXECUTIVE COACHING TO THE ORGANIZATION

• H aving a leader with an outside sounding board to develop new ideas. They also have support in
handling personal challenges and rough edges making them better equipped to face organizational
challenges.
• Faster and more directed personal and professional growth of the leader leads to growth of the
organization.
• Ripple effects feeding into organizational culture; e.g. better communication, improved trust, nurturing of
creative and collaborative relationships.
• It is typical for strategy execution and bottom-line results to improve as the quality of leadership
improves.
• Coached executives are more likely to introduce and apply coaching in their organizations. The benefits
will therefore overflow to the rest of the organization ultimately.

BENEFITS OF COACHING TO THE COACH

• Growth with every coaching relationship; learning with the coachees and as they research about a vast
range of situations
• Deep fulfillment seeing the effect of your support
• Building amazing relationships with people you would never have had in your network
• Belonging to the fastest growing industry and a supportive body of professionals exposes coaches to
networks around the world
• Being a coach indirectly influences the coach to apply many of the principles to their lives and work, that
improves their quality of life and work.